DA as a measure of link-building success/failure?
-
Hi all
What would be a good way to track weather a website is doing good or bad in regards to link-building in google's eyes? Is the Domain Authority the best credential?
If a website is penalized for link-building schemes, would it reflect on the Domain Authority shown in Moz Analytics? What other Moz score would reflect this scenario?
Best regards & Thank you for your help.
Carlos
-
Depends on the type of penalty. Manual spam penalties almost always target the entire site. Algorithmic filters like Penguin can target groups of specific keywords. Though to an outside observer, it's often hard to tell them apart.
-
Hi Carlos,
Aside from visibility in the SERPs, look to see if the site is indexed by Google. This is by no means a sure sign, but if you have a site that used to be indexed, and no longer is, it is usually a sign that something odd is going on.
The only way you can ever be 100% sure that a site has had a penalty, is if you get manual action message from Google. The rest of the time, you need to check analytics to see when drops in searches and traffic happened and see if they correlate with a known algorithm update.
-Andy
-
Thanks Andy & Cyrus,
So what would one need to look out for; the SEO keyword visibility and their trends?
Also, if a website is penalized, would it be penalized entirely across all keywords or just for the applicable keyword(s)?
Carlos
-
Moz data scientists are working on spam scores that will help in analysis, but it's not ready for public consumption yet.
One often used tool for detecting penalties is Searchmetrics Visibility charts. It's not hugely accurate, but can often give you a rough guess: http://suite.searchmetrics.com/en/research/domains/visibility
-
You will need to use a package that allows you to track competitors. I'm not sure MOZ lets you do that, unless you had a pro account and just used you allocation on your own site and others.
There are lots of tracking apps out there though.
-Andy
-
Thanks for that Andy,
How would I be able to take a look at a website's SERPs and also compare it to others?
Carlos
-
Hi Carlos,
The best measure of how well a site is doing, is when you look at the positions in the SERPs and how much traffic they are getting.
As far as I am aware, if a site is penalised, MOZ has no way to tell this, so it is not going to be reflected in their own stats (someone correct me if I am wrong here).
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can i improve my DA?
Hi, Have u any idea how to improve my website DA fast? http://www.mouseux.co.il/ thanks
Moz Pro | | MOUSE_UX1 -
Before Migration/after(www/non-www/http/https) - Good concentration needed :p
Hi all, Im confusing between those www's and http's. If i go to searchbar (chrome) and ENTER: www.mywebsite.nl, It changes to https://www.mywebsite.nl
Moz Pro | | Dreamgame2016
( with www, and https:// not used) / Its OK next: typing in searchbar and enter: mywebsite.nl, It changes to https://mywebsite.nl (without www and https:// ) / OK Next: www.mywebsite.nl, it stay the same, just https:// added: https://mywebsite.nl (used with https://) / OK Now its comes: If I do it again without http**(s)://mywebsite.nl, **It changes to https://www.mywebsite.nl/?SID=bccbuhvi1cf53r188bpvskn597 / NOT OK 😛 In google search console (webmastertool) I gave property for the https://mywebsite.nl and https://www.mywebsite.nl Each of the website, Im seeying data clicks/ volume keywords etc, so both of them functionating By search console: https://www.mywebsite.nl (With www) I see crawlfaults/errors: 1633 (the url has not linked existing page) I see again: "?SID=..." after urls, example: mywebsite.nl/blabla/?SID=m07ev6lliefbf0tfhe4kf0ih54 By search console - other website: https://mywebsite.nl **(none-www) **you see two crawlfaults/errors! Bad influance for my SEO, because of no existed pages, bad urls and dubble content. Bye bye keywords! Lets analyze/crawl with Moz tool ofcourse ^^: Pages with High Priority Issues: | 2646 | Duplicate Page Content |
| 14 | 4XX Client Error |
| 3 | Crawl Attempt Error |
| 1 | Title Missing or Empty | Medium priority: | 9618 | Temporary Redirect |
| 2688 | Duplicate Page Title |
| 13 | Title Element is Too Long |
| 1 | Missing Meta Description Tag | After seeying this results what is the best option (no losing link-juice)? redirect 301? www to none-www (https://) ? Shortly I am going to change my domain provider and the website template in magento. After that I am going to focus on the SEO implementation. First, I have to solve this problem. Who can give me an advice for this situation? Regarding, Newbee0 -
How can I see stats/reports from previous months
Hi, Simple question. Where can I see stats/reports from previous months from my campaigns? For example, I want to know if my Organic Traffic has improved in the last three months. Sorry, I'm new with this and couldn't find it anywhere :*( Thanks in advance. Cheers,
Moz Pro | | PacificFrank
Frank0 -
Is there a tool that tracks and records your links to your site
What I mean by this is we have a linkbuilder working for us and I'm looking for to record there progress with link building I've seen somthing in Majestic but is there one in SEOMOZ All teh best Steve
Moz Pro | | ibexinternet0 -
Crazy competitive link analysis, 1 - 40 - 38
I'm seeing very strange results on my competitive link analysis. It used to give me a fairly constant domain authority of 38, now one hour i'm seeing 1, then 38 then back to 1 but if I look in opensite explorer it says I have 40. The same weirdness is having to every other stat in the section both in the overview and more detailed section. The same thing is happening with one of the other competitors i'm comparing my link profile with. What's going on?
Moz Pro | | AquanautsUK0 -
Problem with advanced linking domains report in OSE
Hi everyone, I request an advanced linking domains report in Open site explorer, but my csv file have only three columns as a normal linking domains report : Root Domain, Domain Authority, Number of Linking Root Domains. I have missed some important data as: anchor text, origin, target url Etc I try to request the same report two time, but I have the same problem. Someone have experienced this issue and know the fix ? thanks
Moz Pro | | wwmind0 -
What is the best/your favorite management software?
Currently my company uses basecamp with a splash of google docs a little bit of Paymo, and Raventools for project management. (We use other tools like SEOmoz, but not so much for management as SEO tasks) The ideal features we are looking for are: Collaborative document editing and sharing(Google Docs) Task lists and project organization (basecamphq) Time Tracking on a per task basis (Paymo) (SEO tracking software is great too, but it doesn't have to be integrated with the project management directly. Currently using Raventools and SEOMoz along with some smaller tools.) The project management side can be completely separate from the SEO tool side, but it would be great if there was one simple interface that all of this could be done from. Any suggestions? Are there features I'm missing in my current software that could bring them up to this level?
Moz Pro | | MarloSchneider0