Best practice for product detail when all products are onepage
-
HI there,
I have a page utilizing isotope with multiple products with small text excerpts and when you click an item i opens a detailed view without requiring a new page load. I've read some of the one page posts but can't get my head around what's best SEO wise when dealing with possible duplicate content.I guess one method could be to have the product list with small excerts of text and all the details hidden in some json and then when the user clicks it, it will open the product and fill with details from inline json. The click action is overring the a tag action e.g. with jquery, so the the a tag has a clean url to a proper subpage with meta, h1 and all that stuff so google can follow it. The jquery thing enables the navigation without a page reload and I can update the document url with pushState.
The subpage, if visited directly, includes the same animation stuff as the master but now has h1, p meta specific to that product but still with same effect, navigation and layout as the master page.Does anybody know if there is a better way to do this with one page sites when wanting to seo optimize detailed contents?
-
Hello Carsten,
I am not a developer, but hopefully I can be of some assistance. If not, we'll leave the question open to see if anyone else can be more specific for you.
First, I came across a good list of eCommerce sites using Isotope: http://isotope.metafizzy.co/ . If you scroll down to "Isotope in use" you'll see examples from Anthropologie, Rimmel London, Lexus, Biodroid, etc... Perhaps looking at how they handle things will help. For example, it looks like Anthropologie uses unique identifying URL for each product that is its own .jps file (e.g. 4130265414412.jsp), or is meant to appear that way.
A lot of AJAX sites will use a hashbang (#!) to enable crawling of dynamically created content on the same URL each time. Here is more information about that.
The solution you provided above sounds good, but I'd want to see it in action first. Be sure to view the page as Googlebot, and to see how it looks in Google's Cache Preview in the SERPs to make sure they are treating it the way you want them to.
Good luck with this, and please let us know how it turns out so we can be more informed on the issue in the future.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Hiding Out of Stock Products for Users
Hello I have a website having products out of stock. Right now they are not listed on the website but working with 200 status code and they are indexed in Google as well. I need to understand if they affect my website? is it negative for SEO? what would be the best way to handle out of stock products? what if they are out of stock for a long time and discontinue for future? how search engine treat those products? are they consider as hidden links as they are not accessible from website as google says every page should link from atleast one static page. Please advise
Web Design | | ShaunPhilips0 -
Best practices for ecommerce product categories?
I'm trying to optimise my ecommerce site's category/navigation structure so that it is: Intuitive for human users Keyword optimised, and Minimises duplicate content penalties Here is my dilemma. Let's say my site sells widgets. Some people search for widgets according to size (big widgets, medium widgets) while others search according to colour (green widgets, blue widgets). My keyword research suggests that I should target some keywords that relate to size, others that relate to colour, yet others relating to material, etc. I figured that I'd use one of these taxonomies as a category system, then set the others as filter elements. So my site's main navigation would say "Big Widgets | Medium Widgets | Small Widgets". If you click on any of them, or if you click on the "Widgets" supercategory, you'd reach a filter function allowing you to see only green widgets, or only plastic widgets, etc. So far so good - from a user perspective. The problem with this method is that Google isn't going to index my filter results. So someone Googling "green widgets" or "plastic widgets" is unlikely to find my site, even though I have plenty of green/plastic widgets that they could have filtered for. My next thought was to add some of these filter urls to my main navigation so they will be crawled. My filter mod generates urls for each filter (eg mysite.com/category?filter=k39;w24). So now I have a flashier navigation menu where clicking "Widgets" will pop out a panel allowing you to browse by size or by colour. I don't know whether users will find this helpful or redundant/confusing, but at least Google can see my filter urls. But I've run into two more problems. My filter results aren't really pages, so I can't set things like H1s, meta descriptions and so on. There's very little I can do to keyword optimise them. Further, I now have duplicate content, because the same widget can show up under multiple filter urls. And so I'm stuck here. I've thought about creating custom pages for each target keyword and manually listing products that pertain to each keyword. This will allow me to optimise the pages, but it's a lot of ongoing work (I have to update them whenever I get new stock), and I'm not sure my visitors will appreciate this - I suspect they would rather just browse/filter/search through my site than have to click through pages of manual curated content. I'd appreciate any thoughts or advice on figuring out my category and navigation system!
Web Design | | peekpeeka0 -
Website 'stolen', no contact details
Hi all, Wondering if anyone could help out here, good a very strange issue.... Went into Google Webmaster Tools and looked at the incoming links to a client's site (new client, only just gained access to WMT) and noticed 2563 links coming from a domain. Upon viewing said domain it is a 100% copy of the clients site, I mean 100%; the phone numbers, email address etc are still pointing to the client's site. Everything is the same, the pages, the navigation etc. When I click on a link on the copy site it loads the same pages but at their site, the internal linking points to the version of the pages on their site. It seems to be an ongoing thing because the last time the client updated their blog was last week and this is on the copy site. Obviously this cannot be helping with regard to seo. The client knows nothing about it so not come from them. The copy site is indexed in Google!!. The first thing to do is to contact these people and ask what they are doing. This is proving to be easier said than done, the contact details (as mentioned above) on the pages still point back to the client and the whois gives no details. What would be the first step to take here? Obviously there is the whole legal area about stolen content but that can wait until we have the site down and out of Google. Is there somewhere in Google to report things such as this? I will speak to client and if they are happy I will share both the domains in question, they know I am seeking alternative opinions Many thanks Carl
Web Design | | GrumpyCarl0 -
Creating Print Catalog From Ecommerce Product Database
I have seen some kind of free online software that lets you create product catalog layouts based on your ecommerce product database but I can't remember the name of company or the url of their site? Anyone heard of this?
Web Design | | larahill1 -
Ecommerce SEO - product sort order
Hi, I've been trying to find the answer to this in google but having no luck. In the current era, is it damaging to have products ordered randomly in an ecommerce website? Also, how long would you suggest is a good length of time to establish your natural rank? Ive launched and still work on several succesful ecommerce sites, but have recently launched a completely new venture - brand new url, brand new site and it has been live for around 5 weeks now, and although it is being found in search, it isnt doing as well as i'd like using the moz pro tools ive picked up some issues and have in the last few days tweaked page titles, added 'nofollow' to all my filters, added content etc, so I feel as though ive reset the clock. the site (it's an adult site by the way) is www.lovesauce.co.uk - would appreciate some feedback from the pro's
Web Design | | tom.dollar0 -
3 Products & 50 Options each, How does Google handle product variant or options?
We are selling furnace filter and we might move our existing store host by BigCommerce to Americommerce or Corecommerce. Before moving the store, I have a questions about our online store structure. We are selling 3 different furnace filters, GOLD, SILVER and BRONZE Series. Each furnace filter come in about 50 different sizes, for a total of about 150 different products. The way our store is setup now, it is 150 different product, 150 different URL, 150 different page name... The way it is setup now, might look like duplicate content. All the product page are the same, all the pictures are the same, the only thing that change, is the furnace filter size in the product description. Look at those pages for example: http://www.furnacefilterscanada.com/20x20x4-Furnace-Filters/ http://www.furnacefilterscanada.com/categories/2-Inches-Thick-Filters/10x20x2-inches/ http://www.furnacefilterscanada.com/categories/2-Inches-Thick-Filters/16x25x2-inches/ Would it be better to only have 3 products and 50 variables or size options? What would be the best structure in a SEO point of view? One thing we have to keep in mind, when searching for a furnace filter, shooper will use keywords like: 16x25x4 furnace filter filter 20x20x1 air furnace filter 10x20x1 furnace filter 24x24x4 canada furnace filter Most of the Google search will included the filter size_._ How does Google handle product variant or options_?_ If I have 3 products, I will have only 3 URL and 3 different page name. I know for the shoppers, 3 products with sizes options might provide a better experience, but what about Google ranking the products? What is opinion the best online store structure in our case? Thank you for your help, preciouse time and support. BigBlaze www.furnacefilterscanada.com/
Web Design | | BigBlaze2050 -
Which Shopping Cart is best for SEO? Magento vs. X-Cart
Comparing X-Cart and Magento, which do you think is better for SEO and why? I am leaning towards Magento and wanted to get some opinions?
Web Design | | BlinkWeb0 -
What's the best SEO option for jQuery image carousels?
My client wants a fancy jquery carousel at the top of their home page, as is all the rage these days. I would like to add some nice SEO friendly text to that carousel, but I'm not sure how best to do that..I assume that by keeping the text which will appear in the carousel in divs on the page, which will be swapped out as the images cycle, it should still be easily picked up by search engines?
Web Design | | TroyCarlson1
