Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Have Your Thoughts Changed Regarding Canonical Tag Best Practice for Pagination? - Google Ignoring rel= Next/Prev Tagging
-
Hi there,
We have a good-sized eCommerce client that is gearing up for a relaunch. At this point, the staging site follows the previous best practice for pagination (self-referencing canonical tags on each page; rel=next & prev tags referencing the last and next page within the category).
Knowing that Google does not support rel=next/prev tags, does that change your thoughts for how to set up canonical tags within a paginated product category? We have some categories that have 500-600 products so creating and canonicalizing to a 'view all' page is not ideal for us. That leaves us with the following options (feel it is worth noting that we are leaving rel=next / prev tags in place):
- Leave canonical tags as-is, page 2 of the product category will have a canonical tag referencing ?page=2 URL
- Reference Page 1 of product category on all pages within the category series, page 2 of product category would have canonical tag referencing page 1 (/category/) - this is admittedly what I am leaning toward.
Any and all thoughts are appreciated! If this were in relation to an existing website that is not experiencing indexing issues, I wouldn't worry about these. Given we are launching a new site, now is the time to make such a change.
Thank you!
Joe
-
An old question, but thought I'd weigh in with to report that Google seems to be ignoring self-referring pagination canonicals on a news site that I'm working on.
Pages such as /news/page/36/ have themselves as declared canonicals, but Search Console reports that Google is selecting the base page /news/ as the canonical instead.
Would be interested to know if anyone else is seeing that.
-
Hi,
I'm also very interested in what the new best approach for pagination would be.
In a lot of webshops, option 2 is used. However, in this article the possible negative outcome of this option is described (search the article for 'Canonicalize to the first page'). In my opinion, this is particularly true for paginated blog articles, and less so for paginated results of products per category in webshops. I think the root page is the one you want to rank in the end.
What you certainly don't want, is create duplicate content. Yes, your products (and of course their links to the product pages) are different for each page. And yes, there will be also more internal links pointing to the root category page, and not to the second or third results page. But if you invested time in writing content for your category, and invested time in all the other on page optimizations, these will be the same across all your result pages.
So in the end, we leave it to Google and hope that they do recognize your pagination. Is this the best option? Maybe, maybe not. Anyway, we didn't know that they didn't use rel=next/prev for several years, and mostly it worked fine.
So I think in the end EffectDigital is right, just do nothing. If you see problems, I would try option 2, using your first results page as canonical.
-
The only thing it changes IMO is delete rel=prev / next tags to save on code bloat. Other than that, nothing changes in my opinion. It's still best to allow Google to rank paginated URLs if Google chooses to do so - as it usually happens for a reason!
I might lift the self referencing canonicals, maybe. Just leave them without directives of any kind, and force Google to determine what to do with them via URL structure ('?p=', '/page/', '?page=' etc). If they're so confident they don't need these tags now, maybe using any directives at all is just creating polluting signals that will unnecessarily interfere
In the end I think I'd just strip it all off and monitor it, see what happened
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does changing content and design of the website gonna affect my all the backlinks i have made till now
i have been working on my link profile for a month now, after learning about 5 step moz methodology i have decided that i would like to change all of the content of my site and taylor it to what my customers need, am i gonna loose all the domain authority if make changes? if it gonna affect, hows that gonna come out
Web Design | Dec 12, 2023, 4:17 PM | calvinkj0 -
What’s the best tool to visualize internal link structure and relationships between pages on a single site?
I‘d like to review the internal linking structure on my site. Is there a tool that can visualize the relationships between all of the pages within my site?
Web Design | Jan 14, 2023, 4:23 AM | QBSEO0 -
What is the best way to handle annual events on a website?
Every year our company has a user conference with between 300 - 400 attendees. I've just begun giving the event more of a presence on our website. I'm wondering, what is the best way to handle highlights from previous years? Would it be to create an archive (e.g. www.companyname.com/eventname/2015) while constantly updating the main landing page to promote the current event? We also use an event website (cvent) to handle our registrations. So once we have an agenda for the current years event I do a temporary redirect from the main landing page to the registration website. I don't really like this practice and I feel like it might be better to keep all of the info on the main domain. Wondering if anybody has any opinions or feedback on that process as well. Just looking for best practices or what others have done and have had success with.
Web Design | Jul 19, 2016, 10:21 AM | Brando161 -
Bing Indexation and handling of X-ROBOTS tag or AngularJS
Hi MozCommunity, I have been tearing my hair out trying to figure out why BING wont index a test site we're running. We're in the midst of upgrading one of our sites from archaic technology and infrastructure to a fully responsive version.
Web Design | Feb 19, 2016, 2:10 PM | AU-SEO
This new site is a fully AngularJS driven site. There's currently over 2 million pages and as we're developing the new site in the backend, we would like to test out the tech with Google and Bing. We're looking at a pre-render option to be able to create static HTML snapshots of the pages that we care about the most and will be available on the sitemap.xml.gz However, with 3 completely static HTML control pages established, where we had a page with no robots metatag on the page, one with the robots NOINDEX metatag in the head section and one with a dynamic header (X-ROBOTS meta) on a third page with the NOINDEX directive as well. We expected the one without the meta tag to at least get indexed along with the homepage of the test site. In addition to those 3 control pages, we had 3 pages where we had an internal search results page with the dynamic NOINDEX header. A listing page with no such header and the homepage with no such header. With Google, the correct indexation occured with only 3 pages being indexed, being the homepage, the listing page and the control page without the metatag. However, with BING, there's nothing. No page indexed at all. Not even the flat static HTML page without any robots directive. I have a valid sitemap.xml file and a robots.txt directive open to all engines across all pages yet, nothing. I used the fetch as Bingbot tool, the SEO analyzer Tool and the Preview Page Tool within Bing Webmaster Tools, and they all show a preview of the requested pages. Including the ones with the dynamic header asking it not to index those pages. I'm stumped. I don't know what to do next to understand if BING can accurately process dynamic headers or AngularJS content. Upon checking BWT, there's definitely been crawl activity since it marked against the XML sitemap as successful and put a 4 next to the number of crawled pages. Still no result when running a site: command though. Google responded perfectly and understood exactly which pages to index and crawl. Anyone else used dynamic headers or AngularJS that might be able to chime in perhaps with running similar tests? Thanks in advance for your assistance....0 -
Image with 100% width/height - bad ranking?
Hi, we have some articles like this: http://www.schicksal.com/Orakel/Freitag-13 The main image has a width of 100% and a height of 100%. Today, I've discovered that GWT Instant Preview has some troubles with rendering the page. We have CSS rules to deliver the image with the right dimensions. If a bot like google is not sending any screen height / width we assume the screen size is 2560x1440. Does this harm the ranking of the page? (Content starts below the fold/image) What is a "default" screen size for google? How do they determine if something is "above the fold"? Any tips or ideas? Best wishes, Georg.
Web Design | Jun 23, 2014, 1:11 PM | GeorgFranz0 -
Best layout pages for SEO
Dear all, what would be the ideal layout of a webpage for SEO? How would a homepage and landingspage look like? Thanks in advance! Best regards, Ben
Web Design | Nov 6, 2012, 10:11 AM | HMK-NL0 -
Infinite Scrolling vs. Pagination on an eCommerce Site
My company is looking at replacing our ecommerce site's paginated browsing with a Javascript infinite scroll function for when customers view internal search results--and possibly when they browse product categories also. Because our internal linking structure isn't very robust, I'm concerned that removing the pagination will make it harder to get the individual product pages to rank in the SERPs. We have over 5,000 products, and most of them are internally linked to from the browsing results pages in the category structure: e.g. Blue Widgets, Widgets Under $250, etc. I'm not too worried about removing pagination from the internal search results pages, but I'm concerned that doing the same for these category pages will result in de-linking the thousands of product pages that show up later in the browsing results and therefore won't be crawlable as internal links by the Googlebot. Does anyone have any ideas on what to do here? I'm already arguing against the infinite scroll, but we're a fairly design-driven company and any ammunition or alternatives would really help. For example, would serving a different page to the Googlebot in this case be a dangerous form of cloaking? (If the only difference is the presence of the pagination links.) Or is there any way to make rel=next and rel=prev tags work with infinite scrolling?
Web Design | Oct 18, 2018, 6:06 AM | DownPour0 -
How do search engines interpret <hgroup>...</hgroup> tags?
Hi there. I'm building an HTML 5 site and through research of new HTML 5 elements I've seen little conclusive information about the interpretation of the new <hgroup>tag, in terms of SEO application and interpretation. In particular does Google interpret the nested heading tags as individual elements or does it combine them into one entity? For example, say I have: <hgroup> # Article Heading ## Article Sub-heading </hgroup> How is this interpreted by Google and what would be some good SEO best practices regarding the <hgroup>tag in HTML5: Is it interpretted as a single tag (" Article Heading: Article Sub-heading ") or two separate heading tags (one and one )? Also, how much does the ordering of the tags matter (say for example I wanted something like the following for visual purposes? <hgroup> ## Article Sub-heading # Article Heading </hgroup> One last thing: is it safe to assume that it is indeed OK to have multiple tags on a single page (as referenced by Matt Cutts a while back in a Webmaster Video)? Thanks! </hgroup> </hgroup>
Web Design | Mar 14, 2012, 11:48 PM | LMDNYC2