Need a keyword tool for the whole company
-
I alone cannot do keyword research on all of the online content that my company produces. There are about 10 publishing support teams who could do this research themselves, once trained, but I don't know which tool to suggest they use since they can't all use my MOZ login.
Right now, those who do any research at all are using Google Trends. Wrong answer, but of course they are used to Trends for their social campaigns.
Has your company dealt with this situation? I've looked at a few free keyword tools...each seems to have its plusses and minusses. **What would you recommend...either as a free tool or possible other workaround? **
-
Awesome - this would be great. While quite as user friendly as the Moz KW tool, it's a great option - thanks for clearing this up. Makes sense that it would be free, but a lot of things that make sense are not so.
BTW I talked to someone at Moz who said that they are working on a solution for enterprise-use of their tools -- multiple sign-ons or dashboards or such. Stay tuned, they said.
Thanks Vahe and EEE3
-
Vahe is correct. You don't need to have a PPC account to access the tool. Just a Google Account. You could also generate a gmail to be used by everyone for this purpose if people didn't want to create their own. Something like:
-
Tim,
From my understanding who has a Google Account and sign up to Google Keyword planner can use the tool for free.
Hence it can be something which can be used by all.
-
Thanks so much for this thoughtful reply - I'm checking out the moz blog links you offered.
As for the Google Keyword Planner, it is my understanding that that only exists within Adwords, and again this is not something I could really share access to 20+ people working on other teams. I could barely get access to our adwords account myself from our PPC manager.
Is there another way to access this, or a different version of the tool Google offers as a standalone? Yea, I wish so wish Google Trends was the answer but it ain't.
Thx
-
Hi TimDickey,
How about Google's Keyword Planner? https://adwords.google.com/KeywordPlanner
Here are some additional resources with other tools too:- http://moz.com/blog/keyword-volume-tools
- http://moz.com/blog/keyword-targeting-density-and-cannibalization-whiteboard-friday
I recommend setting up a process doc that can be easily followed by anyone across the publishing teams. It will take some time, and also some updating as algorithms change. Make it a shared doc that everyone can comment on or ask questions on, but all the protocol for keyword research always has one main source point.
That way everyone is researching the same way and keeping your entire organization on the right track. You can also make it required training that they view specific tutorials/webinars, etc., that will better educate them.
Hope that helps! I'm sure you'll get some additional great feedback in other responses too. Best of luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Long tail keyword
Hi, What the the most useful long tail keyword tools you use for your adwords? Thanks for any insight.
Keyword Research | | LauraHT0 -
Potential Keyword Cannibalisation
Hi, I am concerned that our website's rankings are currently being affected by KW cannibalisation. We don't rank too badly for our target keywords but they could, of course, be better, especially as the niche is very competitive! One thing that is bothering me is that our internal pages do not rank well for these KWs and instead it is the homepage appearing in the rankings. This is despite the fact that the internal pages are optimised for the different keywords. Basically the HP is also targeting these same keywords and I was wondering if this is affecting our rankings overall? I am not keen to risk changing the homepage in case our rankings suffer massively and we drop out of Google completely. If anyone could offer some advice then that would be great. Is it simply a case of trying to get external links pointing to these internal pages? Would internal linking to them prove effective as well? Cheers Tom
Keyword Research | | National-Homebuyers1 -
Semantic Keywords Research
Where is the best place or tool to research semantic keywords - any help would be greatly appreciated
Keyword Research | | Bossandy0 -
Local keywords still relevant?
Now with Google localizing search increasingly personalizing queriesquery results, is it still necessary to add geo-specific modifiers to keywords? [reworded for clarity]
Keyword Research | | SSFCU0 -
Long tail keyword research tool
What long tail keyword research tool do you use besides Moz keyword research tool. Thanks
Keyword Research | | zsyed0 -
Question on keyword rankings
Hi everyone Within our campaign it says that we rank number 35 for a specific keyword in Google in the Unites States but when we google the specific keyword we come up as number two on the first page. Can you help me understand what the current rank is based on as well as how it's results can be different from our Google search? Thank you.
Keyword Research | | DRTBA0 -
Does Bing/Yahoo have a keyword tool?
Just wondering if there is a Bing / Yahoo equivalent to this: https://adwords.google.com/select/KeywordToolExternal ?? Would be nice to compare the different search patterns between the two search engines, without just assuming that the relative search volume on google for certain keywords is the same bing/yahoo.
Keyword Research | | adriandg0 -
Do you use broad match or exact match on Adwords Keyword Tool when doing keyword research?
I wasn't sure whether to classify this as a discussion or a question. I'd love "the right answer" but I'm not sure if we're going to get one... Let's try. When you use the Adwords Keyword Tool for doing keyword research, do you use the numbers from "broad match" or "exact match" when comparing relative search volume of keywords? (And yes, I know the numbers need to be taken with a grain of salt, but when it comes down to it, you're using the numbers to compare and come to conclusions regarding the best keyword to use - so which match type gives you the data you're looking for?) To be a little more specific - when you select "exact match" for, let's say the keyword "baking supplies", is that telling you how many people searched for that phrase within quotes <"baking supplies">, or how many people searched for only <baking supplies="">, as opposed to that word within a phrase <baking supplies="" stores="">or with the words reversed <supplies baking="">?</supplies></baking></baking> Based on some keyword research we had done a year ago where any phrase reversals like <water bottles="">and <bottles water="">were coming out with the exact same numbers, even when it wasn't so intuitive that there would be the same search volume, we came to the conclusion - with the tentative suggestion of the SEOMoz staff on the old Q & A - that broad match would include all instances of the keywords in reverse order, so if you wanted to know how many people were searching for <water bottles="">only, you needed to use exact match. </water></bottles></water> That's what we did for about a year (I also think I saw Rand mention that somewhere in a presentation slide recently, although I could be mistaken and I don't recall exactly where it was to check it up) and then based on a recent forum discussion I had where someone was questioning that premise, I did another check with two KW reversals and while <water bottles="">and <bottles water="">still give the same number, <baking supplies="">and <supplies baking="">do not. </supplies></baking></bottles></water> So I'm left with a big question here as to what the best policy is. Google Adwords Help is very vague on what the match type means in the tool (it seems to be talking about only your settings for your campaigns). So - any input after this long saga? Thanks!
Keyword Research | | debi_zyx0
