Does a UTM tag influence the linkvalue?
-
Will Google value a link with a UTM tag the same as a clean link without a UTM tag?
I should say that a UTM tag link is not a natural link so the linkvalue is zero.
Anyone any idea how to look at this?
-
-
QuestionJonathan Poston @wjonathanposton
@methode do utms neutralize backlink value? Re: for @Moz discussion closure https://moz.com/community/q/do
**Response: **es-a-utm-tag-influence-the-linkvalue …
Gary Illyes ᕕ( ᐛ )ᕗVerified account @methode Yeah, although if they are not canonical, they'll funnel the PageRank as well as other signals to the canonical URL
-
-
This is a great thread. I have been wondering the same. We frequently see situations in which a blog links to one of our clients within a post using a custom utm URL, often citing the utm_source=affiliate even though we don't have an affiliate relationship nor have we paid for these links.
We have been requesting that the author add a rel="norewrite" attribute to the link to block the utm from affecting the link. I've been wondering if this was necessary, or if the utm link is still passing juice to our target page (especially when the source is inacuurately labeled as affiliate)
should we continue requesting the norewrite attribute?
-
Ok. Thanks for your answers. Interesting.
I love to read more theories or findings though. Please share your thoughts if you like.
-
Hi there,
If you are using the canonical tag and it is displayed properly on the UTM URLs, pointing to the canonical URL, then these links will pass value if they are followed. There are a range of reasons why someone might use UTM tags - a lot of services tag outbound links with this for tracking purposes. I would definitely try to get links nofollowed if the UTM (or another metric) clearly identifies that they are paid links and could be picked up by Google either manually or algorithmically, but the fact that the link contains the tracking code won't absolutely determine it as paid, and you can still gain authority from these links with correct canonicalisation.
Cheers,
Jane
-
I don't think you need to be overly concerned about this if you're already using rel="canonical".
We regularly receive inbound links with these parameters included in them.
The reason why this happens is that we included these parameters to track some of our email and social campaigns and sometimes people find these links and link to them. These are perfectly natural, just that the people that link to them might not know about these parameters and may think they are part of the URL and the links may not work without them.
-
Hi Yusuf,
Thanks for your reply.
We do not use the UTM tags for internal linking. However we do have external websites linking to us with UTM tagged links. These links are either paid, ppc or affiliate (=not natural). Some are dofollow and some are nofollow. I was wondering if the dofollow links with UTM tags pass linkvalue to our company website (yes we use canonical tags).No webmaster will naturally link to another website and tag the link with a UTM tag unless the link is paid..right? That said...this is also something Google knows and I would be surprised if Google passes linkjuice through these (commercial) links.
What do you think?
-
Hi Vakantiehuizen,
If you're referring to an inbound link or page being indexed containing query string parameters e.g. example.com?utm_source=x, then yes...these may cause issues with duplicate content and SEO. If you have pages with these parameters on your site then you should use the rel="canonical" tag to specify the canonical URL that you'd like Google to rank. Also, you should never include these parameters for internal links on your site.
Although I don't know what you mean when you say "UTM tag link is not a natural link". Could you explain?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
H tags and Topics
Hello, When google is looking for topics does it combine all the H tags or does it look at H tag after H tag For example let's imagine I have an H2 and under that H2 I have 5 H3. To find the topic(s) of my page does it look at each H3 separtly and says H3 number 1 has this topic, h3 number 2 has this topic and so on or does it take all the content within the 5 H3 to find the topic of the H2 ? Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Is robots met tag a more reliable than robots.txt at preventing indexing by Google?
What's your experience of using robots meta tag v robots.txt when it comes to a stand alone solution to prevent Google indexing? I am pretty sure robots meta tag is more reliable - going on own experiences, I have never experience any probs with robots meta tags but plenty with robots.txt as a stand alone solution. Thanks in advance, Luke
Intermediate & Advanced SEO | | McTaggart1 -
H Tags Vs "H Style" Tags?
Hey everybody! So I was wondering what the difference between the H tags and "H Style". My first thought is that it's just the style guide, and not actually a meta tag, but before I go around changing all these styles I want to make sure my computer isn't going to explode SEO juice. Thanks!
Intermediate & Advanced SEO | | HashtagHustler0 -
<loc>tag empty in sitemap, is this ok?</loc>
Hi - our website's sitemap is pretty huge, and I'm trying to generate it with the hreflang= information in it, because we have 11 different language sites all under the .com. I used the Media Flow generator for this purpose, but it returned a lot of entries with a blank tag. Our U.S. website by far has the most pages, so an example of what I'm getting is: Does this look correct???? Doesn't to me but I'm unsure.
Intermediate & Advanced SEO | | Jenny10 -
Duplicate Title tags even with rel=canonical
Hello, We were having duplicate content in our blog (a replica of each post automatically was done by the CMS), until we recently implemented a rel=canonical tag to all the duplicate posts (some 5 weeks ago). So far, no duplicate content were been found, but we are still getting duplicate title tags, though the rel=canonical is present. Any idea why is this the case and what can we do to solve it? Thanks in advance for your help. Tej Luchmun
Intermediate & Advanced SEO | | luxresorts0 -
Can I put a video transcript into a title tag?
I use wistia.com to embed videos onto my company website. Because of the way I have my page setup, I have to embed my video using the iframe embed option. Since I'm using this option, my video transcript isn't going to be SEO friendly. Can I manually insert a title tag within the video iFrame code with the entire transcript? Would that be a good workaround so that I can have the transcript help my page optimization? Thanks! Andrea
Intermediate & Advanced SEO | | JimDirectMailCoach0 -
Should I remove Meta Keywords tags?
Hi, Do you recommend removing Meta Keywords or is there "nothing to lose" with having them? Thanks
Intermediate & Advanced SEO | | BeytzNet0 -
Is this structure valid for a canonical tag?
Working on a site, and noticed their canonical tags follow the structure: //www.domain.com/article They cited their reason for this as http://www.ietf.org/rfc/rfc3986.txt. Does anyone know if Google will recognize this as a valid canonical? Are there any issues with using this as a the canonical?
Intermediate & Advanced SEO | | nicole.healthline0