- Truth ? ''link building isn't considered a suitable way of promotion as per recent search engine updates''
-
I need SEO.
A SEO consultant said:
''link building isn't considered a suitable way of promotion as per recent search engine updates''
they mention:
''Therefore we would be undertaking a range
of promotional exercises such as blog postings, social book marking, press release, etc that are more effective for ensuring best
possible rankings for the website.''
Do you agree?
Thank you
-
This is a strange thing for an SEO company to say, because it's still widely accepted that good links pass PageRank / authority and add to the likelihood that a site will rank well for its chosen keywords. "Link building" itself might not be a term that fills Google with joy, but it's still a valuable way to improve a site's rankings and Google knows it. The truth lies somewhere in the middle if you want to stay white-hat: you need links, but you should acquire them in a way that does not constitute buying or being manipulative (again, if you want to stay to the letter of Google's law).
The activities they mention are fairly standard "link building" tactics though, and something like "social bookmarking" was a type of link building that lost popularity due to being ineffective nearly 10 years ago. I would have doubts about their SEO chops if they cite both link building as being out of bounds, and social bookmarking as being a good tactic!
-
I'd want a few more details. Most blog posts and press releases have links in them. Social bookmarking is all about links. Google has also gone against press releases just for links, as well as blog posts just for links.
-
I think it depends. Obviously having solid content is the best way to gain a natural following thus increase your ranking. It has been mentioned recently that small businesses should not look for un-natural web links and focus more on creating good content. The reasoning behind it is to eliminate any black-hat link techniques of the past once and for all. I don't buy into the idea that good solid links to good solid content won't help you. I think the future of search will probably be creating a natural mix of all of the above.
To answer your question, I agree and disagree. It's not like good links are going to hurt you. However, it should be more important to develop the content to get those links in a natural way.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Schema Markup Doesn't Make Any Sense!! Help Please
Hey again Moz community! I've been trying to read up on schema markup and watch videos multiple times (!) but I can't understand how it works. I would greatly appreciate it if someone can answer these questions: Do I need to ‘markup’ every part of the article? Like “this section can be FAQ snippet, and this can also FAQ etc..". So I guess my question is how detailed does the markup have to be? What are the best tools to use for schema markup for wordpress? What are the best tools to use for schema markup for react web-app? The https://search.google.com/test/rich-results shows if the markup is good for a page, but it doesn’t provide any details. For some articles it says that sitelinks searchbox is detected but that’s only one type of snippet possibility? Do I need to add additional markup for, say, list snippets and FAQ snippets if I want a chance to get those? Thanks a lot! Leo W
Intermediate & Advanced SEO | | Leowa2 -
Google Image Search - Is there a way to influence the related icons at the top of the image search results?
Google recently added related icons at the top of the image search results page. Some of the icons may be unrelated to the search. Are there any best practices to influence what is positioned in the related image icons section? Thank you.
Intermediate & Advanced SEO | | JaredBroussard1 -
H1 tag found on page, but saying doesn't match keyword
We've run a on-page grader test on our home page www.whichledlight.com with the keyword 'led bulbs' it comes back with saying there is a H1 tag, although the content of the keyword apperently doesn't contain 'led bulbs... which seems a bit odd because the content of the tag is 'UK’s #1 Price Comparison Site for LED Bulbs` I've used other SEO checkers and some say we don't even have a H1 tag, or H2, H3 and so on for any page. Screaming Frog seems to think we have a H1 tag though, and can also detect the content of the tag. Any ideas? ** Update ** The website is a single page app (EmberJS) so we use prerender to create snapshots of the pages.
Intermediate & Advanced SEO | | TrueluxGroup
We were under the impression that MOZ can crawl these prerendered pages fine, so were a bit baffled as to why it would say we have a H1 tag, but think the contents of the tag still doesn't match our keyword.0 -
Should I include www in url, or doesn't it matter?
Hello Mozzers, I was just wondering whether Google prefers www or non www URLs? Or doesn't it matter? Thanks in advance!
Intermediate & Advanced SEO | | McTaggart0 -
New website won't rank for branded keywords in Google, but does in Bing
We launched a website in October www.butterfly.com. The branded product name "Butterfly Body Liners" will not rank until page 2 of Google, but it ranks #1 in Bing. Organic traffic never really picked up so it's not easy to tell if it's been "hit" by any penalty. The strange thing is, this website: http://archive.is/PQZdO is ranking #1. This is an archived version of the site. Does anyone have any insight as to why this is happening?
Intermediate & Advanced SEO | | LaughlinConstable0 -
Do I need to update my previous blog posts with my new SEO strategy'?
Hi Everyone, I have published 46 articles so far on my blog. Recently I changed my SEO strategy including changing main page titles, changing the targeting pages for each keyword, ... . Do you think it is a good thing to go back through all of my blog posts and change the internal link building and modify them accordingly. Thanks,
Intermediate & Advanced SEO | | AlirezaHamidian0 -
What is the best way to link between all my portals?
Hi I own 12 different portals within gambling, they do more or less work and feel like this one, Casinotopplisten, what is the best way for me to link between all of them? Since there is alot going on in Google these days I havent linked between the sites at all, but i feel that to be a somewhat waste. So here is my three ideas so far, in ranked order: Add a menu at the topp right of the site, or footer, that links to the 10 different sites with different languages. The text link should then only be "Norwegian, Swedish, English etc.." Basiclly the same as about, but in addition linking to the "same page" in the other languages. As all pages have the same article set for startes this can be done. Dont do any linking between the sites and only link to the sites separately from our company blog/site.. Dont link at all. I should add that all of these sites are on different IPs with different domains and all in different languages. Hope someone can add their 2c on this one.. Thanks!
Intermediate & Advanced SEO | | MortenBratli0 -
Does Google crawl the pages which are generated via the site's search box queries?
For example, if I search for an 'x' item in a site's search box and if the site displays a list of results based on the query, would that page be crawled? I am asking this question because this would be a URL that is non existent on the site and hence am confused as to whether Google bots would be able to find it.
Intermediate & Advanced SEO | | pulseseo0