Would having 3 locations NAP in footer of site hurt?
-
We have offices in New York, London and Sydney. On our website, we used the Yoast local plugin and set up NAP for all 3 different addresses in the footer of the site - and hence all pages.
Is that bad? Would G consider that as stuffing or whatever other word that they may deem to call it?
Any help would be appreciated.
-
Hi Mash,
I recommend that you definitely link to these three office landing pages from your top level menu. You could link to them from your contact page, as well. Absolutely want those links to be high-level and crawlable!
-
Hi Miriam,
Thank you for responding and for your advice. One last question: from where would I link to the three unique pages? From the NAPs on the contact page?
Thanks in advance.
Mash
-
Moosa is correct. It's perfectly fine to have your 3 offices in structured data in the footer. I recommend having a unique page for each office, as well, with complete, structured NAP for the location at the top of each respective page, as well as including all three on your contact page.
-
Hi Moosa... thanks for responding and your advice. Because we are using Yoast, all these NAPs are wrapped in structured data. Would that also not be a problem?
-
As far as my experience goes in the local SEO, if you have 3 physical offices available and you are putting it on your website, there is no harm in it. Make sure you have your offices registered on Google Local and on other yellow pages and data aggregator websites with consistent NAPs.
Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
URL Best Practices (for site with millions of records)
We have a company information database where we also list companies located in a specific building/property. We plan to add more information to these pages basically to create a Property/building database. From an SEO standpoint, what is the best URL structure? Please note we will have information on millions of properties, across the US. Currently this is an example of what we are displaying http://www.buzzfile.com/Lists/Companies-located-at-45-Broadway,-New-York,-NY,-10006/6959468 When we change this, we plan to also migrate to https. For the above page, we are considering changing it to something like the following: 1 - https://www.buzzfile.com/Property/45-Broadway,-New-York,-NY,-10006/6959468 2 https://www.buzzfile.com/Property/6959468 Most users will search for these pages by address. What do you recommend we change our URLs to in order to get maximum SEO lift? Thank you,
Local Listings | | akin671 -
Managing Multiple Outdoor (unverifiable) Locations in GMB.
Hello Guys, I have a question about GMB best practice for a physical location, it actually applies to two sites I have. 1. A predominantly online fitness site but with two 'clinic' locations, which are rooms i hire and cannot claim the location. 2. An in-person fitness service, with no physical location, other than my actual home, and 10-20 location pages that have in the past (pre-GMB) ranked quite well. My question really is, what is best practice here, how to you deal with multiple locations when you cannot actually verify you own them, because they are just areas you work in, run classes or meet clients etc? Thank You!
Local Listings | | scott_laidler0 -
Call Rail and NAP
Hello- My company has multiple physical locations, but one central toll free admissions line. We have CallRail to track where calls are coming from, however, I am nervous about the dynamic tracking numbers and how I approach NAP. Even if I set up a different toll free number for each of our 9 locations (which would ultimately route to one toll free number), how would I track where the calls were coming from (GMB, website, facebook, etc) without adding more dynamic tracking numbers? We've had calls with CallRail reps, but no one can give us an explanation. My question is how exactly do I approach CallRail with multiple locations and one main toll-free number to make sure we don't mess up NAP? Are there any CallRail experts out there that can tell me exactly what to do in our specific situation? Thank you so much in advance!
Local Listings | | lfrazer1230 -
Do I need separate local numbers for two fitness locations?
I'm beginning local search work for a local studio that has two locations in the same city. Do I need to provide two different phone numbers in my NAPs for each studio or can both locations have the same phone number? Thanks! Ann
Local Listings | | amws240 -
ExpressUpdate.com Down, any other options for updating NAP
It looks like ExpressUpdate.com is down and while I know nobody actually uses Citysearch anymore I was wondering if anyone else had a solution for updating NAP data there.
Local Listings | | r1200gsa0 -
Local search traffictwo locations
Hello, Can I ask for some advice? A client of mine is located in two cities. The first one was his original city and he has lots of traffic for various search terms and is very happy. He then expanded and has a branch in a second city. We created a unique landing page for it and a Google My Business page, built citations and it is ranking quite well (on first page for the two keywords that we targeted). But traffic is not great as city 1. His main navigation has a list of services and also a locations tab which has the two locations. The services pages are all unique and target specific keywords and I added location to the end of them - : e.g. **SERVICE KEYWORD CITY 1, CITY 2. ** A search for SERVICE KEYWORD + CITY 1 is on first page and lots of traffic. For SERVICE KEYWORD + CITY 2 it is on page 2. How would we increase the traffic to the second city? Should we create sub pages of the services he provides with the location set as city2 only (and keep the original ones only as city 1)? These would kind of duplicate the services pages we already have so we would have the problem that we might be duplicating stuff. Since SERVICE KEYWORD CITY 1 are doing really well (he's either first or second) I am loathe to change it too much but not sure how to get more keywords for city 2 without duplication the services pages. Any advice?
Local Listings | | AL123al0 -
How to get Google to choose office location pages and not the homepage. Tips and Suggestions?
Hello Mozzers The issue I have is a client with a number of office locations (six) across the south of England and they want each to rank well for each location + the qualifier solicitors. IE Brighton Solicitors. Work has been undertaken on the office location pages to include the services offered from each location, full postcodes and phone numbers. These location pages are linked to from the footer of the website so have good internal links. The site has a DA of 49 and the office location pages have a PA of 33. Google in its wisdom keeps ranking the home pages for the searches. The result is that the site ranks well in one location (London) but poorly in all the majority of others (2nd,3rd and 4th page). Were it does pick up/choose the location page the rankings are better than the homepage. The other locations are less competitive than London according to the Keyword difficulty tool. Any tips on to suggest to Google that it should rank the office location pages and not the homepage for each location? Thanks in advance 🙂
Local Listings | | highwayfive1 -
Upstream locations to mark a business closed that will cascade to other listings services?
Working with a multi-location business with hundreds of locations, there is always a certain amount of churn (closures, new locations.) In some cases, the business owners never claim listings, or claim them in only the major local business listings such as Yelp and Google Places. Does anyone know of a good post or discussion about how to do a "cascading mark as closed" which will make its way through the LBL ecosystem eventually? In other words, is there a few upstream places to mark a business closed that will influence the consumers of their data feed? thanks!
Local Listings | | scottclark0