Same description for all citation posting

[marknorman]

Can we use the same description for all citation posting websites? Does Google considered it as duplicate?

[MiriamEllis]

Hi Mark,

Best practice is to create a number of different descriptions - maybe 5-10 of them, just to vary things up. However, you cannot prevent duplication even if you create a different description for each entity, because of the way certain data sources populate the data of other websites. So, duplication, to some degree, is baked into the citation building process and, thus, is unlikely to have a serious, negative effect. So, go ahead and write a handful of different descriptions to use, but don't fret over this area too much, because you can't avoid a certain level of duplication.

[DennisSeymour]

I've done both but it does give better results if you have different descriptions. Sometimes, they can even rank for your terms so that's a bonus. I never had trouble with duplicates though, it's just more of an "efficient vs effective" thing for me. (I'm assuming that you won't be making hundreds/thousands of the same citations here lol)