Homepage SEO
-
Hi
I have designed my site with about 10 pages which focus on my main keywords.
My question is what should I do about the homepage?
Do I focus on a keyword on just my brand name?
The homepage is a showcase of all my services and a bit about us.
Thanks
-
I suggest you optimize your home page for high search volume keyword in your category / business (site's category/business as a whole).
-
Hi Jamie,
"I have designed my site with about 10 pages which focus on my main keywords."
You may want to be careful not to over optimize your site now you've created a site with a focus on keywords but don't forget Google's focus is users, if you focus on users you're already on the same page as Google - so you can have some great content that users will love and if users love it Google will, there is nothing stopping you from slipping a few keywords in there either.
Now onto the Homepage, think of it like a Tree, the homepage is the trunk that all your users will navigate to all the different branches, so you want to make sure its easy to get to the branches and then easy to get back again. It's a good idea as you said to have a bit of an intro and make sure its got some good navigation.
I really recommend taking a look at a nice Moz guide - http://moz.com/beginners-guide-to-seo/basics-of-search-engine-friendly-design-and-development
If you're still unsure take a look at some of your competitors see what they've done get some ideas.
Hope some of that helps and best of luck with your homepage.
-
Hi Jamie,
If the product pages are strong enough off and on-page to rank for their keywords, the home page can act as a catch-all for brand traffic - you see large corporations rank like this often. For instance, say Aviva insurance ranks with its car insurance page for [car insurance], health insurance page for [health insurance], etc., its home page ranks for the brand name and maybe for some general insurance queries that do not specify what the person wants to insure.
On the other hand, there was a time when confused.com ranked first and second in the UK for some insurance terms, once with its home page and once with its specialised insurance page. This isn't ideal and Google usually puts a stop to this pretty quickly, and it's usually only very strong sites that achieve rankings like that, albeit temporarily.
For an extremely weak site, sometimes focusing on the home page is better, but Google would prefer to rank specialised pages for specialised queries as they serve the needs of the searcher better.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is Wix still terrible for SEO?
In Australia, I hear it over and over again that Wix is literally the worst site builder you can use due to it's poor site build for SEO. Has anyone here got some tangible reasons for why this is? As I am constantly getting asked this by clients who are using Wix and want me to help with their SEO.
On-Page Optimization | | UndergrndMarketing0 -
Which version of the homepage on the sitemap?
We have been wondering this for a while now. When we build our sitemaps, or when the yoast plugin does in WP we are often left with www.yourdomain.co.uk/ and www.yourdomain.co.uk/index.html in our sitemaps. Surely it isn't healthy to have both in the sitemap. Which one should we take out? Thanks
On-Page Optimization | | EveronSEO0 -
Footer and SEO
Hi All... We have a client who wants to really minimize and simply their website. They want to remove some of the footer info. Obviously we do not want to remove any contact or address but they would like to remove the footer menu system. I have read various things about it NOT effecting SEO and that it is there for user navigation and usability. Thoughts? Opinions? zach
On-Page Optimization | | Group20 -
Geo-targeted content and SEO?
I am wondering, what effect does geo-targeted "cookie cutter" content have on SEO. For example, one might have a list of "Top US Comedians", which appears as "Top UK Comedians" for users from the United Kingdom. The data would be populated with information from a database in both cases, but would be completely different for each region, with the exception of a few words. Is this essentially giving Google's (US-based) crawler different content to users? I know that plenty of sites do it, but is it legitimate? Would it be better to redirect to a unique page, based on location, rather than change the content of one static page? I know what the logical SEO answer is here, but even some of the big players use the "wrong" tactic. I am very interested to hear your thoughts.
On-Page Optimization | | HalogenDigital0 -
SSL sites and SEO
I'm seeing a lot about how SSL sites can negatively affect SEO from the analytics perspective, but if duplicate content issues are addressed and load times are OK, what else is there to worry about? Any advice is much appreciated. Thank you!
On-Page Optimization | | PerfectPitchConcepts0 -
Another SEO's point of view
Hiya fellow SEO's I have been working on a site - www.hplmotors.co.uk and I must say it has become difficult due to flaws with the content management system . We are speaking with the web site makers to be able to add a unique title, description to all pages. I know what is wrong but I would also like some 2nd opinions on this and welcome any suggestions for the site. A burnt out seo 🙂 thanks
On-Page Optimization | | onlinemediadirect0 -
SEO for One Page Websites
Hi Are there any SEO guidelines for "one page websites". I'm looking into the 'benefit' it might have in combination with exact match URLs. Many thanks in advance.
On-Page Optimization | | Partouter2 -
What do you think about Alexa SEO audit?
I wonder if somebody had an experience with alexa's audit. What kind of information they provide? Is it completely useless?
On-Page Optimization | | DiamondJewelryEmpire0