Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Best way to separate blogs, media coverage, and press releases on WordPress?
-
I'm curious what some of your thoughts are on the best way to handle the separation of blog posts, from press releases stories, from media coverage. With 1 WordPress installation, we're obviously utilizing the Posts for these types of content.
It seems obvious to put press releases into a "press release" category and media coverage into a "media coverage" category.... but then what about blog posts? We could put blog posts into a "blog" category, but I hate that. And what about actual blog categories? I tried making sub-categories for the blog category which seemed like it was going to work, until the breadcrumbs looked all crazy.
- Example: Homepage > Blog > Blog > Sub-Category
- Homepage = http://www.example.com
- First 'Blog' = http://www.example.com/blog
- Second 'Blog' = http://www.example.com/category/blog
- Sub-Category = http://www.example.com/category/blog/sub-category
This just doesn't seem very clean and I feel like there has to be a better solution to this. What about post types? I've never really worked with them. Is that the solution to my woes?
All suggestions are welcome!
EDIT: I should add that we would like the URL to contain /blog/ for blog posts /media-coverage/ for media coverage, and /press-releases/ for press releases. For blog posts, we don't want the sub-category to be in the URL.
-
@Philip, did you find a solution for this one?
-
On the /media-coverage/ page, the header says "Media Coverages Archives" -- I imagine there's a way to edit this headline? I checked archives.php with the theme but it doesn't look like it's pulling from there. If you aren't sure, I can see if the plugin creator can help out!
-
The name of the post type only matters for your menu items in admin but yes it is an issue sometimes. You could call it "News Item" and "News Items" or just go all grammatically incorrect with "Media Coverage" and "Media Coverages"

-
I am trying to add "Media Coverage" as a custom post type, and it asks for singular and plural... well, singular is the same as plural ('Media Coverages' sounds ridiculous), but it's telling me that they MUST be different from each other. Ever run into this problem and find a way around it?
-
I had a feeling that post types might be my solution... I've been putting off learning about them for too long. Today is my day!
I'll look into that and let you know if I end up with any follow-up questions

-
Hi Philip,
You definitely want to look into Custom Post Types. By creating a new Custom Post Type, it can allow you to create another set of content in the same manner as "Posts" (non-archived) or "Pages" (archived & hierarchical) you can then use to separate your content into buckets like you mention. For some folks we will create very specific custom post types like "Products" that feature items for sale. You can also create custom fields that apply to just those post types that can then be used to add additional meta data to the custom post.
Two plugins we use for this are-
- Types - https://wordpress.org/plugins/types/
- Advanced Custom Fields - http://wordpress.org/plugins/advanced-custom-fields/
Obviously there are others but that should get you started. I'm happy to reply to any other questions you may have, just leave a comment. Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best Tool for Retrieving Multiple URL Word Counts in Bulk?
I am doing some content analysis with over 200 URLs to go through! Does anybody know of, or can recommend any bulk on-page word count checkers which would help with the heavy lifting? Any suggestions are greatly appreciated. Thanks!
On-Page Optimization | | NickG-1230 -
Is using hyphens in a URL to separate words good practice?
Hi guys, I have a client who wants to use a hyphen to separate two words in the URL to make each work stand out. Is is good or bad practice to use a hyphen in a URL and will it affect rankings? Thanks!
On-Page Optimization | | StoryScout0 -
Listing all services on one page vs separate pages per service
My company offers several generalized categories with more specific services underneath each category. Currently the way it's structured is if you click "Voice" you get a full description of each voice service we offer. I have a feeling this is shooting us in the foot. Would it be better to have a general overview of the services we offer on the "Voice" page that then links to the specified service? The blurb about the service on the overview page would be unique, not taken from the actual specific service's page.
On-Page Optimization | | AMATechTel0 -
Duplicate Content - Blog Rewriting
I have a client who has requested a rewrite of 250 blog articles for his IT company. The blogs are dispersed on a variety of platforms: his own website's blog, a business innovation website, and an IT website. He wants to have each article optimised with keyword phrases and then posted onto his new website thrice weekly. All of this is in an effort to attract some potential customers to his new site and also to establish his company as a leader in its field. To what extent would I need to rewrite each article so as to avoid duplicating the content? Would there even be an issue if I did not rewrite the articles and merely optimised them with keywords? Would the articles need to be completely taken by all current publishers? Any advice would be greatly appreciated.
On-Page Optimization | | StoryScout0 -
Will "internal 301s" have any effect on page rank or the way in which an SE see's our site interlinking?
We've been forced (for scalability) to completely restructure our website in terms of setting out a hierarchy. For example - the old structure : country / city / city area Where we had about 3500 nicely interlinked pages for relevant things like taxis, hotels, apartments etc in that city : We needed to change the structure to be : country / region / area / city / cityarea So as patr of the change we put in place lots of 301s for the permanent movement of pages to the new structure and then we tried to actually change the physical on-page links too. Unfortunately we have left a good 600 or 700 links that point to the old pages, but are picked up by the 301 redirect on page, so we're slowly going through them to ensure the links go to the new location directly (not via the 301). So my question is (sorry for long waffle) : Whilst it must surely be "best practice" for all on-page links to go directly to the 'right' page, are we harming our own interlinking and even 'page rank' by being tardy in working through them manually? Thanks for any help anyone can give.
On-Page Optimization | | TinkyWinky0 -
Meta separators
I've been told that pipes are the best separators for title tags. Can anyone tell me the best ones for H1 and H2 tags? Do I go with pipes, commas, hyphens, underscores...?
On-Page Optimization | | Greatmats0 -
Anyone knows h1, h2, h3..h6 plugin for wordpress?
Can anyone share which is the good plugin of wordpress for header tags?
On-Page Optimization | | surajrathore0 -
Best SEO structure for blog
What is the best SEO page/link structure for a blog with, say 100 posts that grows at a rate of 4 per month? Each post is 500+ words with charts/graphics; they're not simple one paragraph postings. Rather than use a CMS I have a hand crafted HTML/CSS blog (for tighter integration with the parent site, some dynamic data effects, and in general to have total control). I have a sidebar with headlines from all prior posts, and my blog home page is a 1 line summary of each article. I feel that after 100 articles the sidebar and home page have too many links on them. What is the optimal way to split them up? They are all covering the same niche topic that my site is about. I thought of making the side bar and home page only have the most recent 25 postings, and then create an archive directory for older posts. But categorizing by time doesn't really help someone looking for a specific topic. I could tag each entry with 2-3 keywords and then make the sidebar a sorted list of tags. Clicking on a tag would then show an intermediate index of all articles that have that tag, and then you could click on an article title to read the whole article. Or is there some other strategy that is optimal for SEO and the indexing robots? Is it bad to have a blog that is too heirarchical (where articles are 3 levels down from the root domain) or too flat (if there are 100s of entries)? Thanks for any thoughts or pointers.
On-Page Optimization | | scanlin0