Low Page Authority in existing article in blog Any Ideas to improve it?
-
Im managing a blog that has a lot of articles with Page Authority 1.I have already checked with On-page Grader that these articles are Grade A, so they have the SEO structure perfect and would like to know any ideas to get this Page Authority rise in existing articles that are already written, like changes that can effectively be made this page authority get higher.
Thanks in advance and regards,
Jorge Pascual
-
Hi,
Page authority is a metric largely derived from inbound links (internal and external), so very low page authority is mostly associated with very few, or very bad, links pointing to those pages. If you run an OSE report, do you see any external links pointing to those articles? Are the articles well linked-to from relevant sources within the same website?
Unless the articles are meant to serve as important landing pages, it's worth noting that they do not need extremely high PA, and it's normal for otherwise strong sites to have a lot of low-PA pages.
-
I would also suggest to improve your internal linking. Link every article to one or two relevant articles of your website.
-
You will probably have better success just working to improve the website and its content.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will google be able to crawl all of the pages given that the pages displayed or the info on a page varies according to the city of a user?
So the website I am working for asks for a location before displaying the product pages. There are two cities with multiple warehouses. Based on the users' location, the product pages available in the warehouse serving only in that area are shown. If the user skips location, default warehouse-related product pages are shown. The APIs are all location-based.
Intermediate & Advanced SEO | | Airlift0 -
Domain authority
Hi I Want to know why my website domain authority drop last month it is in 20 now it is in 18 i want to know what are the reasons.
Intermediate & Advanced SEO | | joaozzi0 -
How should I deal with this page?
Hey Mozzers, I was looking for a little guidance and advice regarding a couple of pages on my website. I have used 'shoes' for this example. I have the current structure Parent Category - Shoes Sub Categories - Blue Shoes
Intermediate & Advanced SEO | | ATP
Hard Shoes
Soft Shoes
Big Shoes etc Supporting Article - Different Types of Shoe and Their Uses There are about 12 subcategories in total - each one links back to the Parent Category with the keyword "Shoes". Every sub category has gone from ranking 50+ to 10-30th for its main keyword which is a good start and as I release supporting articles im sure each one will climb. I am happy with this. The Article ranks no1 for about 20 longtails terms around "different shoes". This page attracts around 60% of my websites traffic but we know this traffic will not convert as most are people and children looking for information only for educational purposes and are not looking to buy. Many are also looking for a type of product we dont sell. My issue is ranking for the primary category "Shoes" keyword. When i first made the changes we went from ranking nowhere to around 28th on the parent category page targeted at "Shoes". Whilst not fantastic this was good as gave us something to work off. However a few weeks later, the article page ranked 40th for this term and the main page dropped off the scale. Then another week some of the sub category pages ranked for it. And now none of my pages rank in the top 50 for it. I am fairly sure this is due to some cannibalisation - simply because of various pages ranking for it at different times.
I also think that additional content added by products on the sub category pages is giving them more content and making them rank better. The Page Itself
The Shoes page itself contains 400 good unique words, with the keyword mentioned 8 times including headings. There is an image at the top of the page with its title and alt text targeted towards the keyword. The 12 sub categories are linked to on the left navigation bar, and then again below the 400 words of content via a picture and text link. This added the keyword to the page another 18 or so times in the form of links to longtail subcaterogies. This could introduce a spam problem i guess but its in the form of nav bars or navigation tables and i understood this to be a necessary evil on eCommerce websites. There are no actual products linked from this page. - a problem? With all the basic SEO covered. All sub pages linking back to the parent category, the only solution I can think of is to add more content by Adding all shoes products to the shoe page as it currently only links out the the sub categories Merging the "Different Type of Shoe and Their Uses" article into the shoe page to make a super page and make the article pages less like to produce cannibalistic problems. However, by doing solution 2, I remove a page bringing in a lot of traffic. The traffic it brings in however is of very little use and inflates the bounce rate and lowers the conversion rate of my whole site by significant figures. It also distorts other useful reports to track my other progress. I hope i have explained well enough, thanks for sticking with me this far, i havn't posted links due to a reluctance by the company so hopefully my example will suffice. As always thanks for any input.0 -
Location Pages On Website vs Landing pages
We have been having a terrible time in the local search results for 20 + locations. I have Places set up and all, but we decided to create location pages on our sites for each location - brief description and content optimized for our main service. The path would be something like .com/location/example. One option that has came up in question is to create landing pages / "mini websites" that would probably be location-example.url.com. I believe that the latter option, mini sites for each location, would be a bad idea as those kinds of tactics were once spammy in the past. What are are your thoughts and and resources so I can convince my team on the best practice.
Intermediate & Advanced SEO | | KJ-Rodgers0 -
Base copy on 1 page, then adding a bit more for another page - potential duplicate content. What to do?
Hi all, We're creating a section for a client that is based on road trips - for example, New York to Toronto. We have a 3 day trip, a 5 day trip, a 7 day trip and a 10 day trip. The 3 day trip is the base, and then for the 5 day trip, we add another couple of stops, for the 7 day trip, we add a couple more stops and then for the 10 day trip, there might be two or three times the number of stops of the initial 3 day trip. However, the base content is similar - you start at New York, you finish in Toronto, you likely go through Niagara on all trips. It's not exact duplicate content, but it's similar content. I'm not sure how to look after it? The thoughts we have are:1) Use canonical tags 3,5,7 day trips to the 10 day trip.
Intermediate & Advanced SEO | | digitalhothouse
2) It's not exactly duplicate content, so just go with the content as it is We don't want to get hit by any penalty for duplicate content so just want to work out what you guys think is the best way to go about this. Thanks in advance!0 -
Home Page or Internal Page
I have a website that deals with personalized jewelry, and our main keyword is "Name Necklace".
Intermediate & Advanced SEO | | Tiedemann_Anselm
3 mounth ago i added new page: http://www.onecklace.com/name-necklaces/ And from then google index only this page for my main keyword, and not our home page.
Beacuase the page is new, and we didn't have a lot of link to it, our rank is not so well. I'm considering to remove this page (301 to home page), beacause i think that if google index our home page for this keyword it will be better. I'm not sure if this is a good idea, but i know that our home page have a lot of good links and maybe our rank will be higher. Another thing, because google index this internal page for this keyword, it looks like our home page have no main keyword at all. BTW, before i add this page, google index our main page with this keyword. Please advise... U5S8gyS.png j50XHl4.png0 -
Which page to target? Home or /landing-page
I have optimized my home page for the keyword "computer repairs" would I be better of targeting my links at this page or an additional page (which already exists) called /repairs it's possible to rename & 301 this page to /computer-repairs The only advantage I can see from targeting /computer-repairs is that the keywords are in the target URL.
Intermediate & Advanced SEO | | SEOKeith0 -
Improve Domain Trust
Hey there, I need to improve the Domain trust of my website. I've seen the blogitems of Rand but I still have questions. If I want to increase the Domain Trust..I "simpely" have to get links from websites with a high Domain Trust. This will eventually improve my Domain trust. But what are the effects if I do this by reciprocal linking. Does this eliminates the trust that comes from the other website.
Intermediate & Advanced SEO | | PlusPort1