Linked my adwords account to GA and vice versa and still paid search is getting recorded into organic traffic??

[Ideas-Money-Art]

Hi Mozzers,

I have linked properly my adwords account to GA and vice versa and somehow I can see 3/4 of this paid traffic recorded to organic search. The most confusing part is that I can see 1/4 of the paid traffic under the "paid" metric.

At this point I don't know really what should I do?

Thank you guys in advance!

[JasmineA]

Hey Taysir,

Nope, that's not normal. The adwords linking is at the property level and the view will pull that information in as it appears.

Can you double check the filters on your LA & SF views (used to be called profiles)? Just to make sure that you aren't excluding any sort of paid traffic?

Unfortunately, this is becoming more complicated the more detailed we get and is going to become impossible for me to troubleshoot without being in the account.

[Ideas-Money-Art]

Thanks for clarification but here is where I am confused.

Again this is under the same UA 123456XXX-X property

For instance the seattle profile shows adwords data on GA such as the keywords but somehow the LA and SF GA profiles shows only (not set).

Is this normal?

Thanks Jasmine!

[JasmineA]

No, once you link your adwords account it should be done forever.

So if you're linking one AdWords account to one GA profile then you are correct. It would look like this::

AdWords XXX-XXX-0123

• SEA
• LA
• SF

SEA, LA, & SF GA Profile UAXXXX333-3 linked to AdWords XXX-XXX-0123

Of course, the data will never be exactly the same. You can always double check click information inside the AdWords segment of GA.

Tangent: 
Here's an example, of when you would need to link your AdWords account more than once::
AdWords XXX-XXX-0123

• SEA
• LA
• SF

SEA GA Profile UAXXXX444-4 linked to AdWords XXX-XXX-0123
LA GA Profile UAXXXX555-5 linked to AdWords XXX-XXX-0123
SF GA Profile UAXXXX666-6 linked to AdWords XXX-XXX-0123

When your profiles have different profiles with different UA numbers, you will need to link AdWords & GA more than once.

[Ideas-Money-Art]

Yes it is

Whenever you have multiple GA profiles that tracks separate ads(SF, Seattle, LA). Do you still need to link your adwords and GA multiple times or when it is done once, it is good to go?

EX:

1 Adwords account for multiple groups of ads for

San francisco

LA

SEattle...

and 1 GA account with profile for

San Francisco

LA

Seattle

thanks!

[JasmineA]

Hey Taysir,

Just to double check, this piece of your Analytics set up is accurate correct?

okryQM0

[Ideas-Money-Art]

Thank you Paul

But it has been auto tagged properly since few months ago. That is why I am really confused since it is still showing under organic.

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[ThompsonPaul]

Have you made certain that you've enabled auto-tagging in your Adwords account as well, Taysir? That's necessary in addition to linking the accounts in order for GA to properly detect all the paid traffic.

Also, remember that GA will only be able to split out the traffic from now on - it can't go back and split out the traffic for time periods from before you made the updates to Adwords.

Paul