Geo-targeting
-
Hi all,
If I had a global domain but with local country pages on it, i.e.
What's the best way to ensure that the relevant country gets the relevant pages. I.e. the /uk/ pages show in the UK, /usa/ pages in the USA, /au/ pages in Australia. etc. etc.
Is this a Google Webmaster tools setting?
Thanks!
-
Hi Matt,
Thanks for your reply - this very aptly timed blog was written on the subject yesterday: http://moz.com/blog/hreflang-behaviour-insights.
-
Actually what you're looking for is called hreflang.
https://support.google.com/webmasters/answer/189077?hl=en
You set the default (for most of our clients that's US) and then you tell Google which pages to serve using which languages.
If you're doing this in a CMS where you'll need to set every page in a template, set it up like this:
" hreflang="x-default" />
" hreflang="en-au" />
" hreflang="en" />The request_URI section adds whichever URL the user is on, ie. your /about or /contact pages. Add this code (with your info) into the header section of your HTML template for all pages and you're good to go.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Totally lost ranking for a targetted page - and dont understand why
I am trying to rank this page https://www.vitari.no/regnskapssystem/visma-net/ for keyword visma.net on google.no. At first it went really well, and I was on first page, ranking as number 8. Then it fell to second page. But then it totally dissapeared. If I go to google.no now and search for visma.net, its not on any of the pages, I have looked through them all. I have used moz and other seo tools to analyze, and try to understand what has happened. But I simply cant understand it. And I cant get rankings back. I've been fighting with this for a long time. However - other pages on the site is ranking for the same keyword. If anyone has an answer leading to me solving this, they will be my hero of the day!
Intermediate & Advanced SEO | | contenting0 -
301 redirecting a site that currently links to the target site
I have a personal blog that has a good amount of back links pointing at it from high quality relevant authoritative sites in my niche. I also run a company in the same niche. I link to a page on the company site from the personal blog article that has bunch of relevant links pointing at it (as it's highly relevant to the content on the personal blog). Overview: Relevant personal blog post has a bunch of relevant external links pointing at it (completely organic). Relevant personal blog post then links (externally) to relevant company site page and is helping that page rank. Question: If I do the work to 301 the personal blog to the company site, and then link internally from the blog page to the other relevant company page, will this kill that back link or will the internal link help as much as the current external link does currently? **For clarity: ** External sites => External blog => External link to company page VS External sites => External blog 301 => Blog page (now on company blog) => Internal link to target page I would love to hear from anyone that has performed this in the past 🙂
Intermediate & Advanced SEO | | Keyword_NotProvided0 -
Repeatedly target a rolling list of kws..or is that cannibalization? Biggest Confusion in SEO Ive found
Also suggesting a WBF topic. Ive read and researched with no luck here... would love a Moz staff reply too! Is it better to blog repeatedly on the same topic (writing multiple blogs around the topic of "content marketing" for example in hopes Google sees you as an authority on the topic over time) OR is this keyword cannibalization? Is it better to have one powerful and comprehensive page on a topic if it makes sense. Thanks!
Intermediate & Advanced SEO | | RickyShockley0 -
Rebranding/Changing the name of an established domain in order to target a bigger market?
So let's say I have a site called "ToyotaParts.com" that has good SEO metrics and is ranking highly for keywords like "toyota tires", "toyota battery", etc.... What if I decide that I wanna target other cars as well with my site and keywords like "mazda tires", yet still want to take advantage of my domain's existing authority... Can I do something like get a new domain like "carparts.com" and redirect the old domain to it and then continue to create new pages that would target new keywords, or would I risk losing my current domain's authority or running into other seo issues? Thanks a lot
Intermediate & Advanced SEO | | benjonson0 -
Keyword Targeting / Cannibalisation
Hi Guys We're about to launch a very large website for a flooring company and would like to find out more about _key word _cannibalisation - to put my mind at rest. I know Rand posted a Whiteboard Friday early last year about this topic and mentioned using part of the same keyword was ok to use. All our keywords are specifically geared for "user intent" meaning each keyword has relevance and the content to back up the keyword. We've ensured the keywords are located within each url, placed at the start of the page title, h1 etc.
Intermediate & Advanced SEO | | GaryVictory1 -
GEO IP Redirects affecting Organic Rankings
Not sure if anyone has ever had this problem. We have a client who is a UK based retailer with a large retail presence in Canada and a U.S site as well. For the past year while keeping track of their rankings, they steadily ranked #1 for their brand term on Google.CA. At the end of June we implemented a GEO IP redirect for U.S visitors to be redirected to the U.S site if they clicked on the .CA listing. Over the next two weeks the ranking for the single branded keyword went from #1 to completely off the top 50. Could this have possibly happened due to the GEO IP redirect? The .CO.UK site has always been top 3 in the organic listing and is still #1 but in Google.ca the Canadian site has dropped off completely after consistently ranking #1.
Intermediate & Advanced SEO | | demacmedia0 -
Is it better to use geo-targeted keywords or add the locations as separate keywords?
For example... state keyword (nyc real estate) or keyword, state (nyc, real estate) = 2 keywords Thanks in advance!
Intermediate & Advanced SEO | | Cyclone0 -
Linkbait outranks actual target page?
Interesting dilemma I've run into. Working in an extremely boring B2B space and started making some quality content to grab some .edu links. Well, it worked. Let's put it this way, our target keyword is "{keyword} services" and we pulled in so many .edu links the resource page which is an educational resource with our target keyword in it, has now surpassed every commercial site and ranks second. The problem is, the page doesn't have much in the way of services on it, it's strictly educational and targets a different audience than our customer. The home page, our desired landing page, jumps back and forth between third and twelfth depending on the week. Any thoughts on how to make these flip flop? We're getting a ton of traffic to the wrong page and bouncing most of them at the moment.
Intermediate & Advanced SEO | | NetvantageMarketing0