What is the B2B Benchmark for PPC Landing Page Conversions
-
I work for a B2B software company and have recently begun implementing PPC via Adwords. I was wondering what you guys use as a standard benchmark for a successful landing page, specifically conversion rate? Conversion rate being defined as someone clicking to the landing page, then clicking on a link or filling out a form on the landing page.
-
Hi there,
There's definitely no magic number for conversion rates, unfortunately - some businesses consider 2% amazingly high. For others, anything less than 20% would be a failure depending on what the desired action is. It depends entirely on the page and campaign.
I would start here to figure out both what your current problems are and what sort of improvement you can consider to be "good" - it's very difficult to compare your CR to anyone else's but your own. That post works with that assumption - that it's only your own data that can be used to decide on what constitutes improvement or what success looks like.
Sorry to provide a non-answer, but I'd go as far as to say that it's hard to even compare your CR with others in your industry - with different brands and landing pages, everyone's data is unique to them.
-
There are no standard conversion rates as there are a lot of variables associated with each landing page . (Call to action, conversion elements , industry etc)
Here's an interesting insight from Marketing Experiments:
-
I don't know about download able software - but why not look at the other marketing channels and see how they are doing in comparison.
What is your conversion rate for Direct traffic, email traffic and compare it against there.
There isn't going to be a magic number out there to hit, but comparing it to other marketing channels and aiming to improve it week on week is the best solution. Rather than trying to hit a mysterious number.
If you are classing as someone as competing a form as a conversion, have you set this up correctly so that you can accurately track conversion rate ( I am guessing so, just wanted to check that you had this in place).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to make use of those traffics on non-conversion page?
I am working on a website which sells eBooks softwares, most of posts on the site are teaching people how to solve eBook-reading problems and will lead visitors to download and try the software. But some posts are not related to the software, we just write it for traffic, for example: link-bait post such as top xxx romantic eBooks, free eBooks tools review, etc. These posts have got a pretty considerable traffic, but visitors just come here, read, like/share/comment, then leave. Is there any way I can make use of these pages to convert? Thanks
Conversion Rate Optimization | | JonnyGreenwood0 -
Can someone give me some good articles about conversion?
I finally bought the seo moz pro version. I consider myself pretty knowledgeable in seo, content/social media marketing, but I am a rookie at conversion optimization. HELP PLEASE! I am trying to convert traffic into phone calls and/or contact forms.
Conversion Rate Optimization | | SwanJob0 -
Same review across multiple pages
Hello, I would like to add reviews on some pages of my website, so it could eventually show up in the google search results with some nice stars. The problem is that the same review will be shown on multiple pages: Example: Reviews about France Reviews about French Riviera Reviews about Monaco (The review is about Monaco but as it's a town on the French riviera and in France i would like to use it to calculate an "Aggregate Rating" for the parent destinations...) Do you think that the use of the same review (with microdata) across multiple pages could be interpreted as a spammy way to get stars in the SERP and eventualy result in lower positions ? Or should I just use the Aggregate Rating without the reviews ? Many thanks for your answers, BR from France Evgueni
Conversion Rate Optimization | | 3vgueni0 -
Conversion Rate Optimization Coruses?
Hi is there any well recognized certified courses like Google Analytics or Adwords qualification that Google offers. I'm after a course which is on split testing, multivariate testing and CRO overall. Any suggestions?
Conversion Rate Optimization | | monster990 -
Finally getting decent traffic but low conversions
Thanks to SEOMOZ Ive managed to get half decent organic numbers, although the numbers look good on my ecom. site conversion rates are low. Can anyone offer any help as far as converting visitors into buyers? Thank you!
Conversion Rate Optimization | | TP_Marketing0 -
How to improve Time to First Byte? Page Load Speed
I am working with a ecommerce site that is having major issues with their load speed. The ttfb is...wait for it...7911 ms. I am not even sure where to start with this issue. If you have any recommendations, it would be appreciated. Is it the clients servers that are slow? They have went through multiple redesigns and have some code that could probably be deleted but I don't think it would make it that slow.
Conversion Rate Optimization | | lhawk2 -
Ideal product page conversion/retention rate for eCommerce sites
Hi SEOmoz-ers, I was wondering if anyone has data regarding product page abandonment rate (% of potential customers that leave the site after seeing product pages) for websites like Overstock, REI or Zappos? As you may know the above mentioned sites do an exceptional job with product pages. It would be helpful to know what some of the leaders in this space are achieving in terms of conversion rate. What is your personal opinion about this? Thanks,
Conversion Rate Optimization | | Kush_VMI
Kush0