Homepage SEO: Does Text Content Help Traffic?
-
Hi Mozzers!
My employers homepage (www.swarovski.com) is - amongst other problems we're about to fix - very thin (not to say empty!) in text content. If we were to put relevant text on the next version of the page, would that be beneficial in terms of traffic to that page?
Thanks and cheers,
Chris
-
Hi Christoph,
It's certainly true that there's a lot of room for improvement, even given the page you're working with right now. As Martijn notes, this image includes text that could be incorporated as HTML - whether you use image replacement, HTML 5, etc., a basic like this means that Google understands nothing about what the image is about / says.
In general, creating a page with more "text" on it (or, more specifically, a page set up in a way that makes it easier for Google to understand all of its content) is beneficial. It may not make a marked, noticeable difference to traffic straight away, but the site / page has the likelihood to rank for more terms if you include all its terms as readable text.
-
Quick fact : an average first result in Google = 2 400 words.
It you can do a great relevant text, just do it :).
-
Text content would be great but it's not an end-all be-all solution.
It might be worth your time to take a look at browseo.net. It's a cool little tool and gives you an idea of how Google sees your website.
-
As long as it's relevant, targeted and with the user in mind (ie, non-spammy and stuffing) then absolutely. Remember that search engines want to deliver high quality results to users, so the more likely it is your site is going to deliver that the higher you'll get.
Try to bear in mind placement of the text to (beyond folds etc) and along with the whole UX of it.
Alex
-
Hi Chris,
It's way to hard say that adding text to your homepage would directly increase traffic. It probably will help to make it easier for Google to know what your page is all about. As it's still pretty hard for Google to decide on what's in an image. For example I got a picture of Miranda Kerr and roses on the homepage. The text in that picture could easily been provided as text.
Cheers.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
More important SEO
Hello, I was wondering where my time is most valuable. I have a linking tree as follows: Main Site > Product > Specific Product Is the Product page more important to add SEO or is the end deep linked page "specific product" more important? I'm ready to hear the answers of whatever gives a better customer experience and both... Thanks!
On-Page Optimization | | DiscGolfShopping0 -
SEO and auto login with redirect
Hi, we have a site where user we know (cookie-based) is automatic redirected to private internal page. Unknown guests are staying on the page google search sent them. The redirect is done with a 302 to the private page. When I examine organic search and landing pages in analytics I see that more than 50% of the landing pages are private pages (inaccessible for the google-bot). This is because analytics does not register the redirecting page, just the target page. Is this harmful to SEO that so many users are redirected to other pages, or is this data not available to google-bot. The google bots is not redirect since they do not have the correct credentials. Do chrome or analytics send such data back to Google search? Is better to manipulate analytics page track call to use the address of the redirecting page? Or maybe skip to redirect, and just render the private content on the orginal page?
On-Page Optimization | | Morten.Berg0 -
Help! A couple of basic questions on dup. content, pagination and tumblr blogs.
Hi, and many thanks in advance for any assistance. According to our GWMT we currently have over a thousand duplicated title tags and meta descriptions. These stem from tabs that we have located beneath the body copy, which when you click on them display offers or itineraries (we're a travel company). So the URLs change to having "?st=Offer" or "?st=Itinerary" at the end, and are considered to be duplicating the original page's title and meta des. Sometimes the original page is also paginated, and shows the same duplication errors. What would be the best way to ensure we're not duplicating anything? Also, we have a tumblr blog, where there's single page displaying all the blog content, but also links to each blog on a separate individual page. We would like to keep the individual pages as we can optimise to target specific keywords, but want to avoid any duplication issues again. Any advice would be greatly appreciated.
On-Page Optimization | | LV70 -
Duplicate Content
Part of a site I am working on, features many different bags in all thicknesses colors and sizes. I'm getting an error when some pages have different content like different thicknesses. The only differences between the pages are a single digit - but in trash bags that makes it a whole different product! I can't do a canonical because it's not the same. For example: http://www.plasticplace.net/index.php?file=productdetail&iprod_id=274 and http://www.plasticplace.net/index.php?file=productdetail&iprod_id=268 Any ideas?
On-Page Optimization | | EcomLkwd0 -
Varied or consistent anchor text?
Should be focussing on consistent anchor text (for internal links) across my site to focus on specific keywords, or would it be more beneficial to variations of keywords? Just food for thought 🙂
On-Page Optimization | | underscorelive0 -
What are these means for SEO?
Geo Meta Tags Dublin core Microformats What are they and If they are helpful for SEO purposes.How can i set them?My site is in wordpress.
On-Page Optimization | | csfarnsworth0 -
SEO for luxury brands!?
Hi all, It is widely known fact that you will be a bit in trouble if you will need to do SEO for luxury brand that is not willing to sacrifice design, layout etc. for SEO purposes. So basically - there is no content to optimize and there is almost no keywords to rank! 😉 Just wondering - how would be the best to approach such kind of terrible situation? Regards, Jungle
On-Page Optimization | | Jungles0 -
Modal Windows SEO
The new company site is almost finished, and I've just learned that instead of the home page linking to a few internal pages (it's a tiny site), they are just using modal windows instead of deeper pages. Is that bad for SEO and what can I do to optimize with this setup?
On-Page Optimization | | UnaRealidad0