Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

Your browser does not seem to support JavaScript. As a result, your viewing experience will be diminished, and you have been placed in read-only mode.

Please download a browser that supports JavaScript, or enable it if it's disabled (i.e. NoScript).

Anyone using WebP to optimize your images? Also is there any SEO benefit to doing so?

Conversion Rate Optimization

975

adamlcasey last edited by

While researching ways to optimise images for SEO and quick load speeds, I've come across this:
https://developers.google.com/speed/webp/download

Is anyone using this and are you seeing any SEO benefits?
1 Reply Last reply
Reply Quote 0
adamlcasey last edited by

Anyone?
1 Reply Last reply
Reply Quote 0

Got a burning SEO question?

Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.

Start my free trial

Browse Questions

View

From

Sorted by

With category

Explore more categories

Related Questions

Use "Brand Name" or things like "Free Shipping" in Ecommerce Product Title Tags?

Given the current industry best practices and changes to Google algorithms, should I be using "Product name...Brand Name" or something like "Product Name...Free Shipping (or similar)" in my ecommerce title tags? Thanks!
Conversion Rate Optimization | | jeffbstratton

0
How to make use of those traffics on non-conversion page?

I am working on a website which sells eBooks softwares, most of posts on the site are teaching people how to solve eBook-reading problems and will lead visitors to download and try the software. But some posts are not related to the software, we just write it for traffic, for example: link-bait post such as top xxx romantic eBooks, free eBooks tools review, etc. These posts have got a pretty considerable traffic, but visitors just come here, read, like/share/comment, then leave. Is there any way I can make use of these pages to convert? Thanks
Conversion Rate Optimization | | JonnyGreenwood

0
Does Anyone have tips or resources for Adwords Re-targeting Campaigns?

Hey everyone, I have a retargetting campaign with a 0.09% CTR, a 1.04% conversion rate, and a fairly high Cost per conversion. I was wondering if anyone has any tips, resources, ideas, etc. as to how to improve our campaign? Links to external resources would be great. Thank you!
Conversion Rate Optimization | | jhinchcliffe

0
Responsive SEO - Redesign

My team is in the process of redesigning our main website. In order to balance Conversion Rate Optimization and SEO we are considering adding some features to the new site – HOWEVER we are wondering whether or not this will make any significant to our SERP’s. All together I am looking for your opinion – on two distinct areas. NOTE: Our site is built in plain HTML- No CMS. First (HOME PAGE) Content Slider above the fold. Our current site does a good job of utilizing this prime space with a balanced use of H1 and Text. However – it is not optimized for conversions. We feel a slider will kill both birds with one stone. Have you have any experience with this? What are your thoughts? Do SE’s like this? SECOND (NAVIGATION) We are adding a submenu to the site. Besides our Horizontal top menu and additional menu in a Column format is being discussed. We are thinking that the left placement will work better with conversions – however what do search engines like most – left or right navigations? Your input is greatly appreciated. Thanks, Daniel
Conversion Rate Optimization | | dhidalgo1

0
Site Design for SEO & Conversions

This is a Real Estate Website focusing on a local market. What would you change about this site for SEO Purposes? What would you change for Conversion Purposes? What would you change for Visual Appeal and User Experience? Thank you all for your help on this one. http://www.bronxpad.com
Conversion Rate Optimization | | bronxpad

0
Advice on SEO for Chinese Website in China

Hey folks, I am a little out of my depth here because I have never SEO'd a website that is not in English - and especially in China. I have a few questions that I hope someone can help with? What are the primary SE's in China Are there any specifics with regards Keyword Research Are there any specifics around SEO techniques and climbing up the SERPs? I know I don't speak Chinese but I will need to be advising. Thanks, Andy
Conversion Rate Optimization | | Andy.Drinkwater

0
Difficulty Using GWO?

I've tried several times to use GWO, and I can handle copy-pasting some code etc... yet despite this, it seems that I can't get GWO right. Furthermore, it appears to me that a lot of the things you'd like to test require fancier manipulation of GWO than the standard setup allows for. Do you guys also find GWO to lack user-friendliness? Are other platforms easier to use and get right?
Conversion Rate Optimization | | Gab-Goldenberg

0
Page Title Tags - SEO vs CRO ?

Hi everyone, Thanks to what seems to be a recent(ish) algo change in Google, some of our more targeted deeper pages are ranking for search terms where before only our homepage would rank. This is of course great however I am a little worried that some of the page titles of our internal pages are a little short, for example our main departments (we are an ecommerce store) are titles 'Department Name | Liberty Games' so for example 'Pool Tables | Liberty Games'. I have heard varying reports on what to do with the title tag, I have heard to keep the most relevant keywords to the left of the tag, which we have done, I have also heard that shorter is better. I am just a bit concerned that our tags are looking a little stumpy in the serps alongside other results which are longer (although admittedly a bit keyword stuffed). So (eventually) my question is, will short titles harm my click-through rate ? but are shorter titles better for SEO ? If longer is better are there any recommendations about what I could add to these titles that could potentially help click-throughs and natural rankings ? Many thanks, Stuart
Conversion Rate Optimization | | stukerr

1