Best way to create content in Google Plus to help SEO
-
Hi,
I would like to know what is your experience about how to create content for Google+ in order to improve your SEO.
I mean, tips like content length, opitmization, links, hashtags, and so on...
What do you think? How would you integrate this strategy with the other ones (facebook, twitter, blogs, etc.)
Thank you.
-
No one has mentioned authorship here. My local listings have benefited greatly from my Google plus authorship showing up in search.
In my experience Google+ has worked well for me, so I feel validated in recommending it. Yes it might just be a fad that will eventually be extinguished, but you need to take part and be engaged to get the benefits from it.
It is another free channel to reach your audience and being linked to Google should provide higher authority, because they can directly measure engagement. Google plus is also an excellent learning resource, with some terrific content being shared by authorities in every field.
Content on Google+ needs to be visual. Yes your posts can also show snippets of content and link directly to your site, but a visual hook is going to work well, because of the speed at which people scan through the posts. Having title text within the images can also be beneficial.
I have been on Google+ almost from day one, and the access to game changers and authority's in the field of SEO and SEM has been invaluable.
The best resources for Google+ engagement are on Google+. Just type the question into the search bar and the very latest posts and information is there for you to see.
Do you need to be engaging on Google plus in this industry - well yes, because why not?
-
I agree with the other responses on the point that the quality content you generate should not go into a G+ post. Put your good stuff on your good site, and share through G+, it still is, technically, social media.
With that said, there is a great way to generate content and increase your ranks (of your G+ listing) with content in G+, and that's by relying on others. Get more reviews, link your G+ in places that people will see, so they follow you, be engaging with them on G+.
Don't think of G+ as another site for you to put content on. Think of it as another social media site where you can attract an audience and be engaging. By doing that, you are allowing others to produce content for you on G+ while you provide value by engaging them.
-
It took me a while to learn what EGOL just mentioned. If I have any quality content it goes one place, on my site.
But I do see social having its place and I also see a time limit for social as well, because before you know it large amounts of your time will be eaten up by it - and unless you know what your doing large amounts of it will be dead time.
So to me filling up a social profile with hash tags, unique content, links, images etc doesn't hold much weight. I just use social to list build numbers of followers, when I release a new piece of content on my site I share it with my lists - depending on the type of people in your list you may get re-shares, links, onsite shares, comments, email signups etc.
Thats just my thoughts though, I dont use social massively.
-
I am not doing any work on Google+
I am building on pages that I control. Pages that I can monetize.
Next week somebody at google could wake up cranky and that whole place will be gone.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Claiming Google+ URLs?
I have several brands which I am managing G+ profile pages for. These range from established brands with large followings to just starting out. When I try to claim a custom URL for these on Google+, it says to add some extra characters after the brand names to make them unique. I can't find any example of established big brands who have G+ URLS like "+toyotausa24" "+tacobell3" or anything like that. This does not seem to be well documented anywhere. Can someone tell me what the deal is with this feature? Also what is the best practice for large brands when claiming this? +BrandName1?
Social Media | | IrvCo_Interactive2 -
Google + - 2 accounts - Personal and Work Account
Hi everyone, I know this seems like a really dumb question and I am pretty sure I know the answer but I am interested in hearing the communities opinion on the following issue. I have 2 gmail accounts. One for work and a personal one Work gmail account - It is ugly. Something like this abcdefghijklmnop@gmail.com (Don't ask...long story). Obviously I have it connected to my work email that looks like this...name@xdawson.com I created my G+ personal profile with my work gmail (abcdefghijklmnop@gmail.com) and I use the free version of gmail. I have also created my company G+ profile from my work gmail account. My personal gmail account has an empty G+ profile. Don't use G+ except for work. Lately I have been publishing a lot and I am starting to get lots of followers on G+. My suspicion is that Google really does not want people with 2 accounts. Should I be using my personal Gmail account and delete my work gmail account? I need to move my company page to my personal gmail account. I really don't want people to see my ugly work gmail account. It is ugly 🙂 Thanks Carla
Social Media | | Carla_Dawson0 -
How does knowing SEO benefit a consultant in social media
Hi Mozers I'm in the process of trying to secure a client that requires social media expertise. I want to be able to use my SEO knowledge as a benefit. I am struggling to explain in simple terms how a knowledge of SEO underpins a good Social Media campaign. Does anyone know of any good resources I can work through to communicate this issue effectively?
Social Media | | catherine-2793880 -
How would you increase rankings if you were in charge of the SEO for this site
Hello, For the site nlpca.com How would you get them to the #2 spot for "NLP" and the #2 spot for "NLP Training" They won't do link building due to reputation in the industry. They're open to Google+ and the +1 button. They are willing to add stellar targeted authoritative content. They're adding a blog and comprehensive "What is NLP?" article. They are a "Top 5" authority in the field. Thanks.
Social Media | | BobGW0 -
RSS to Facebook and Google+
Hi, I'm looking for an tool which allow me to forward RSS content to a company facebook page, a company google+ page and a google+ profile. Suggestion are welcomed. Thanks.
Social Media | | Max840 -
Will Google maintain its search engine power?
Reading through the SEOmoz threads, and also other forums, I can't help but notice that the majority of material covered is about SEO & SERP, white hat & black hat linking, social media blogs and articles, etc, etc. Everyone trying to scramble to the top of their market via Google. If Google brought out a release saying that hopping down the street naked & having a neighbour googling that you had, for improved SERP ratings, would produce a weird downtown scenario. What I am asking, is this: Does Google have too much power in determining to the world what is correct and what is not as a corporation. And are they and what they have a passing phase, or will they lose their dominance like Microsoft etc through technical change?
Social Media | | ABCPS0 -
How fast to post content to Google+
If an established publisher gets started on Google+, is it better to post one or two things a day like a real person would, or is it okay to do a "data dump" and post a ton of articles at once? Does it matter if the account is a brand or personal page? Thanks.
Social Media | | ebenthurston0 -
Google does not index individual facebook posts often?
It looks like google (regular organic) does not index individual posts from facebook pages often, more likely the wall of the page itself or separate pages. Can someone confirm this?
Social Media | | qlkasdjfw0