Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Schema and Rich Snippets What's the difference?
-
Sorry if this is a daft question but... what is the difference between Rich snippets and Schema markup? Are they one and the same? They seem to be used interchaneably and I'm confused. If someone could give a brief sentence or two about the differences between them that would be great.
Thanks
-
Thanks for all your answers.
-
Rich snippets are what come from HTML markup from the likes of Schema. And yes, there are a number of Wordpress plugins that will allow you to create markup very easily. This will then (hopefully) be used by Google to create rich snippets.
It is confusing at first
-Andy
-
Schema microdata is a type markup that results in rich snippets (bonus details in SERPs).
Other rich snippet markups include RDFa and Microformats
-
Hi Andy,
Thank you for taking the time to respond. So basically Rich Snippets are based on Schema markup? - and therefore really the same thing?
In Wordpress there appears to be a Rich Snippet plugin? Would this be used to schema markup various items in a website?
-
Rich Snippets Rich snippets—detailed information intended to help users with specific queries. For example, the snippet for a restaurant might show the average review and price range; the snippet for a recipe page might show the total preparation time, a photo, and the recipe’s review rating; and the snippet for a music album could list songs along with a link to play each song.
From this page: https://support.google.com/webmasters/answer/99170?hl=enSchema HTML tags, that webmasters can use to markup their pages in ways recognized by major search providers.
From this page: http://schema.org/Rich Snippets are Google's own wording for the snippet of information that can be given to them when using a markup from the likes of Schema.org (Microdata).
I hope that explains this a little?
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can I make sure pages with similar content don't damage the other's SEO?
I work for a travel company and I have a 'tour page' targeted for pre-booking and a 'booking pack page' post-booking page, with some similar content but with details such as hostel locations, meeting places and times etc. I want to make sure the tour page keeps the authority as this is what I want to rank on SEO. I've got a couple of similar problems to this across site, there are a few pages on site that are post-sale and don't really need to rank on Google but it would be great if they could contribute to other pages' rankings. Thanks!
On-Page Optimization | | nicolewretham0 -
Changes taken over in the SERP's: How long do I have to wait until i can rely on the (new) position?
I changed different things on a particular page (mainly reduced the exaggerated keyword density --> spammy). I made it recrawl by Google (Search Console). The new version has now already been integrated in the SERP's.Question: Are my latest changes (actual crawled page in the SERP's is now 2 days old) already reflected in the actual position in the SERP's or should I wait for some time (how long?) to evaluate the effect of my changes? Can I rely on the actual position or not?
On-Page Optimization | | Cesare.Marchetti0 -
Rich Snippets in wordpress websites
Hi all, What is the best and easiest plugin to configure and implement on WordPress blog websites? And what is the specific markup recommended for blog/article sites? Thanks!
On-Page Optimization | | emojo0 -
What's the best SEO tactics when you have a dedicated web address pointing to a page on a different site?
Hope someone can help with a question I've got about sorting out some duplicate content issues. To simplify the question, imagine there is a website a.com which has a page a.com/newslettersignup. In addition to the a.com domain, there is also a different web address, ashortcut.com, which points to a.com/newslettersignup. ashortcut.com is the web address that is advertised in marketing material etc. So what is the best way then to tell Google etc. that ashortcut.com is the preferred URL for the page which sits at a.com/newslettersignup? The advice I've read about the canonical tag, for example, doesn't cover this exact scenario so although it can support cross-domain information, I'm not sure if that's the best route to follow. Thanks!
On-Page Optimization | | Nobody15755058948220 -
Can you canonical from one domain page to a different domain page
We are a boating site and have our main site with all it's products. We have an engine section within our main site. But we also have an outside domain, specific to a certain manufacturer of engines. So we want our customers to still find the engine information for this manufacturer within our main site, as well as find the manufacturer targeted engine site in the SERPS. My question is this: Can I canonical those pages within our main site to pages on the outside domain? Or does are canonicals to be used only within the same domain? Thanks,
On-Page Optimization | | tdawson090 -
New Client Wants to Keep Duplicate Content Targeting Different Cities
We've got a new client who has about 300 pages on their website that are the same except the cities that are being targeted. Thus far the website has not been affected by penguin or panda updates, and the client wants to keep the pages because they are bringing in a lot of traffic for those cities. We are concerned about duplicate content penalties; do you think we should get rid of these pages or keep them?
On-Page Optimization | | waqid0 -
Rich Snippets - What am I doing wrong
Hi all, This is my first post and I really hope someone in here can point me in the right direction. Background:
On-Page Optimization | | bfrl
I added Rich Snippets code to the footer of my site, tested it on http://www.google.com/webmasters/tools/richsnippets which all looks good. I was attempting to link reviews for our brand rather than specific products as these product reviews aren't available. Result:
Every page on my site contained the same rich snippets code and within a couple of days all the site pages were indexed including review stars. After another couple of weeks the review stars were removed from every page on the next crawl/index. Next Steps:
I removed Rich Snippets code from every page except my home page. The rich review stars appeared in the search results for a couple of days but in the past two weeks they have since disappeared again. What next?
I appreciate that I went about the implementation incorrectly but at this time only the home page contains valid mark up but no review stars in search. Has anyone got experience or advice to help me out in this situation? Many thanks.0 -
Help I don't understand Rel Canonical
I'm really stuck on how to fix up Rel Canonical errors on a Wordpress site. I went in and changed all the URLs to remove the www and added / to the end. I get this message on page analysis details: <dt>Canonical URL</dt> <dd>"http://www.some-url.com.au/",</dd> <dd>"http://some-url..com.au/", and</dd> <dd>"http://some-url..com.au/"</dd> <dd>Well the first one with the www doesn't exists and the second two urls are the same! (Note that I have removed the actual URL for this post)</dd> <dd>I'm not sure how to read and fix the errors from the reports ether. The only issues I can see is that the 'Tag Value' has the www and the 'Page Title - URL' doesn't have the www.
On-Page Optimization | | zapprabbit
</dd>0