Furniture company with 1 website or a few different ones?

[cowhidesdirect]

Hello everyone.

We are a furniture company, selling sofas, mattress, outdoor furniture, many BBQ's in the future - Separate things, but all related in a way.

I was thinking it would make us look like an 'authority' to have a separate website for everything and be more specialised and also look more specialised.

What would be better for SEO??

Also (sneeking in a second question!), I have around 50 sofa designs - is it ok if the Meta description is the same for each one or should I change a word or 2 around?

Many thanks!!

[MiriamEllis]

Hi Tamara,

Thanks for the clarification. There are special considerations when a business is a brick-and-mortar concern, but the conclusion is pretty much the same in most cases: the single site approach is simply better most of the time, enabling you to amass a great deal of authority in one place rather than having it spread thin over multiple places. You've asked a smart question!

[cowhidesdirect]

Hi Miriam,

it will be mostly online, operating out of the 1 warehouse that is not available for customer browsing, just pick up after placing an order online.

Thanks,

Tamara

[TheeDigital]

I would use one website, because it would be easier to market one website instead of 50 websites. Could you imagine managing 50 FB pages and having all of them be original content? I don't think sooo...

Having one website means that you can direct all of your efforts to it instead of spreading yourself too thin.

[MiriamEllis]

Hi Tamara,

Is this a virtual business or a local one with physical locations and in-person contact with customers?

[Travis_Bailey]

When you look at everything you have to do to take care of one site, I think you will come to the conclusion that one site is all you can handle. It's also all you likely need. How the site is designed will make life easier or harder.

I would definitely try to make each meta description as unique as possible. Think about it this way, it's your elevator pitch. Not everyone reads them, but those who do will decide if your page is better for them than other results. Minimal effort generally results in minimal success.

For everything else, I would suggest starting here.

I know quite a few small business owners. If you're going to do this yourself, put as much thought into your online strategy as you do into your showroom. If it fails, at least you can't blame a lack of thought.