Schema markup
-
Hi,
I'd love to use schema markup, but I don't think there is one for the type of products we sell (mortgages).
Does anyone know of a way of using schema markup for a page like this: https://www.turnkeymortgages.co.uk/mortgage/mortgage-rates/
The regulator for mortgages (FCA) in the UK has rules about how products are displayed, we have to show all the information in the table (see the link), and the compliance text (your home will be repossessed....) with every product. This is why I haven't tried to 'cobble' something together from the existing markup available - I can't fall foul of the regulator (or be misleading to customers).
Anyone have any thoughts on this? Or, should I just wait until Schema come up with a markup suitable for such products.
-
Thanks, Yes I agree there's no point in trying to shoe-horn something into what it isn't. I was just wondering if I'd missed something and it was possible!
Thanks for your input,
Amelia
-
My question would be: why do you want to use schema.org markup for attributes that Google doesn't currently show in the SERPs?
The answer might be: because I think that Panda might see schema.org markup as a good quality signal. And I'd tend to agree with that....but, if that's the case, why not use schema.org/Organization or schema.org/LocalBusiness for your company info in the footer of every page. You're giving Panda a happy little tasted of schema on every page, and don't sweat the regulators or blazing the trail on new schema attributes
FYI you could also mark up any blog posts or articles you write for the site with http://schema.org/Article as well.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Adding Schema and No index tags via GTM
If we were to deploy schema and noindex tags to our website via Google tag manager, would these tags be viewed and respected by other search engines?
Technical SEO | | GregLB0 -
Will Google Data Highlighter support other schemas?
At the moment I see that the Data Highlighter supports a few schemas such as Events, Products, Articles, Restaurants etc. My client has a training division and runs regular training courses so we want to highlight those using the tool as "Training Courses," but this is not an option. Does anyone know why the tool doesn't support more categories and if there are plans to expand what it supports? I realise it would be better to use actual HTML markup onto the client site but their website is administered by their corporate parent in another country and they are not prepared to add in a Wordpress plugin to allow this. But the UK division, that we work for, wants to use it. We have restricted access to the Wordpress site so we don't have the access rights to add in plugins ourselves otherwise it would be no problem to do this.
Technical SEO | | mfrgolfgti1 -
Am I using pagination markups correctly?
Hey Mozzers! I am receiving duplicate title tag errors from Search Console on paginated pages (blog.com/chlorine, blog.com/chlorine-2, blog.com/chlorine-3). I do not currently have a view all page. If I were to create one, would I add all the content from chlorine-2 and chlorine-3 to the blog.com/chlorine page? Then use the rel=cononical on chlorine-2 and chlorine-3 to blog.com/chlorine? If I move forward without the view all page, I could implement the next/prev HTML markups but can I do this without dev help? I am currently using the Yoast SEO plugin and do not see the option. Would I use the text editor to add the markups directly before the content? I think I have a grasp on this, but this will be my first time implementing and I want to double check first! Thanks!
Technical SEO | | localwork0 -
How to implement schema.org for different hotel rooms types
I'm working on a resort that has different type of rooms available. Does anyone know how to use schema.org to set it a hotel with different hotel room types. I looked at the hotel schema but I did not see any room types. Thanks!
Technical SEO | | ppapola0 -
Is it appropriate to use review markup for testimonials without numerical rankings
If a site has written testimonials from past clients, what is/is there an appropriate way to mark these up in schema since they don't have a specific numerical rating attached to them?
Technical SEO | | Oren.0 -
Authorship Markup worth it for "invisible" authors
Greetings everyone! Background I help run multiple continuing education sites for Allied Health professionals. Our editors do a great job of getting some of the best authors in their respective fields to come onto the site and present webinars and we publish articles around those presentations. I would love to be able to use the rel=author tag on these sites as the authors we use help to improve our credibility when a user is on the site and I would like to take advantage of this in the SERPs. The issue is that while most of these authors are leaders in their respective fields and have published in many academic publications, they are not on Facebook or Twitter, let alone Google+. Also, they are probably not interested in setting up a G+ profile. They are "famous" and well published within their fields, yet they are somewhat "invisible" on the web. We are looking to implement author bios on our site and then could use the rel=author tag internally so that seems like a good first step. The question is then around linking out with rel=me to any profiles (FB, Twitter, G+) The issue is that, as I mentioned above, the online profiles are pretty scarce. Question / Discussion Is it worth it to setup all the authorship markup to internal bios on a site when many of the authors are "invisible" on G+, twitter, FB, etc. and so I will be limited in how I can link rel=me to those profiles. If the Google+ profile is not available for an author, what do you prefer to link to. Would you say FB over Twitter as FB has more users, or if a user has both profiles, but uses twitter more often, would you link to the Twitter profile instead? Many of these authors work at the university and have a bio page on the university website, would it be working linking to that profile? How do you judge the "best" place to link to if there is no Google+ profile. Thanks!
Technical SEO | | CleverPhD0 -
Microformats & Schema.org query
Just finished watching the Microformats & Schema.org webinar (thanks for a good presentation Richard) and picked up some interesting tips. It did get me thinking about ways I could use them with a couple of ecommerce sites I am working on. At present there are no reviews on the page so cannot add that tag, however the product pages have a facebook like and a tweet option so maybe I could add a tag based around that? Another one I am considering is putting the sizes of the items in one 'available in sizes 12-32' for example as women often ponder if a store will have it in their size. I guess my question is, would these ways of using it be considered too spammy. I note the webinar state using microformats can be useful but there is a risk if they are too spammy etc. Any opinions would be most welcome, Carl
Technical SEO | | Grumpy_Carl0 -
Schema for Services
There are many schemas for products, but I don't see any for services. They have intangible offers, but it's still for selling a product. I contacted Schema.org an no response. Here is the schema: http://schema.org/Offer So my question for someone who sells a service: What is the schema for a service like insurance, shipping, financial services?
Technical SEO | | Francisco_Meza0