Schema markup
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Hi,
I'd love to use schema markup, but I don't think there is one for the type of products we sell (mortgages).
Does anyone know of a way of using schema markup for a page like this: https://www.turnkeymortgages.co.uk/mortgage/mortgage-rates/
The regulator for mortgages (FCA) in the UK has rules about how products are displayed, we have to show all the information in the table (see the link), and the compliance text (your home will be repossessed....) with every product. This is why I haven't tried to 'cobble' something together from the existing markup available - I can't fall foul of the regulator (or be misleading to customers).
Anyone have any thoughts on this? Or, should I just wait until Schema come up with a markup suitable for such products.
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Thanks, Yes I agree there's no point in trying to shoe-horn something into what it isn't. I was just wondering if I'd missed something and it was possible!
Thanks for your input,
Amelia
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My question would be: why do you want to use schema.org markup for attributes that Google doesn't currently show in the SERPs?
The answer might be: because I think that Panda might see schema.org markup as a good quality signal. And I'd tend to agree with that....but, if that's the case, why not use schema.org/Organization or schema.org/LocalBusiness for your company info in the footer of every page. You're giving Panda a happy little tasted of schema on every page, and don't sweat the regulators or blazing the trail on new schema attributes
FYI you could also mark up any blog posts or articles you write for the site with http://schema.org/Article as well.
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