Product Descriptions for Localized eCommerce Store
-
Hi,
We currently have an eCommerce store that only sells in one country. We are going to open separate stores that will target different countries.
As far as product descriptions go my initial plan was to use the same descriptions but then block product pages from being indexed. However this has also ended up blocking us from being able to use Google's product listing ads (it rejects the data feed due to not being able to index the products).
Is there a way to copy the descriptions and avoid a delicate content issues without blocking our product pages from being indexed?
Thanks for your help!
-
I presume the other countries are using the same language--if that's the case, then the next question is: is anything on the page going to be different for countries #2, #3, etc.?
If the answer is "no", then you can use rel=canonical on the pages for countries #2, #3, etc. pointing back at the version at your site for country #1.
If the answer is "yes" (e.g. the price is different, or the currency is different, or shipping price shown is different, etc.), then set the rel=canonical to point to the URL for the current country's page.
In both cases, you'll want to use rel="alternate" hreflang= tags for ALL of the countries....on ALL of the pages. The idea here is that you're telling Google, on every page, what the other countries' versions of the pages are. Included in that is the page for the country you're looking at now. So, let's say you had www.bananas.com and also a version of the site in the United Arab Emirates, www.bananas.com.ae. You've got pages www.bananas.com/peel.php and www.bananas.com.ae/peel.php. BOTH of these pages would have:
For more info on this, check out Maile Ohye's video here.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to index e-commerce marketplace product pages
Hello! We are an online marketplace that submitted our sitemap through Google Search Console 2 weeks ago. Although the sitemap has been submitted successfully, out of ~10000 links (we have ~10000 product pages), we only have 25 that have been indexed. I've attached images of the reasons given for not indexing the platform. gsc-dashboard-1 gsc-dashboard-2 How would we go about fixing this?
Technical SEO | | fbcosta0 -
"No Meta Description Tag"
Google is not showing Meta Description for the Keyword Rankings of my website in the SERPs. All of my Keywords Ranking are coming with just two fields. Which are just 1. Title Tag & 2. Page URL. The description tag is missing in it. Here is a proof Kindly advice please.
Technical SEO | | seobac1 -
Wordpress SEO for ecommerce store
I have been working on a wordpress ecommerce website and want to check that I am doing something correctly so hope someone can help. The Wordpress theme did not allow for an introductory content so the developer built a content page Instead to work as a front end category page so there was more flexibility. I have set the product categories to follow- no index and set the content page as the canonical version and optimised the content page.. question is - is that the right thing to do?
Technical SEO | | musthavemarketing0 -
Ecommerce site impressions and clicks drop
Hello, A new client came to me with their ecommerce kids clothes website 6 weeks ago. I installed Yoast SEO plugin and set to work changing all their products to proper words rather than codes and optimising titles and descriptions. I did no link building. The domain is new- about 2- 3 months only so has very few links. I added it to webmaster tools and submitted the sitemap. Traffic was good during this time and infact the impressions in webmaster tools and clicks were increasing. It seemed to be punching beyond its weight actually with some keywords on page 1 which I thought odd for such a new domain in such a competitive arena. Then on the 4th October the impressions and clicks fell drastically. The traffic is about a third of what it was. Now I don't think this was anything Penguin-ish as the domain is so new with no links yet. I know there was a Panda update on the 25th September. Could it be that? All I have done is changed the titles to something more human and I thought Google appeared to like that as traffic was increasing. Could it be that now everything is indexed that it has settled down to its proper position in the rankings which is currently low? We added another way of categorising the products by brand as on the site their USP is their designer brands. I have checked for duplication but as far as I can see this isn't an issue. Anyone seens this before?
Technical SEO | | AL123al0 -
How to change the woocommerce product page permalink
How I can change the product URL structure. Please let me know how to fix woocommerce permalink in wordpress. My current URL is http://www.ayurjeewan.com/product/divya-ashmarihar-kwath and I want to like (only post name) http://www.ayurjeewan.com/divya-ashmarihar-kwath Attached is the screenshot of option available. qa2hZMP.jpg
Technical SEO | | JordanBrown0 -
Duplicate content on Product pages for different product variations.
I have multiple colors of the same product, but as a result I'm getting duplicate content warnings. I want to keep these all different products with their own pages, so that the color can be easily identified by browsing the category page. Any suggestions?
Technical SEO | | bobjohn10 -
Rich snippets advice for review products and services
hi, i am trying to get my head around the rich snippets for review products and services. I already use it for articles but it seems you have to do it different when it comes to review products. i have been reading this page https://support.google.com/webmasters/answer/146645 but i cannot understand it. i am trying to use the following page from my site as a test but i am totally confused http://www.in2town.co.uk/benidorm-hotel-reviews/presidente-hotel-review-in-benidorm if anyone has used this or knows how to do it then i would really appreciate some advice
Technical SEO | | ClaireH-1848860 -
How do I add a blog to a subdirectory of a volusion store?
Based on what I've read so far, the best blog URL for SEO purposes is a subfolder (www.example.com/blog) rather than a subdomain (blog.example.com). I am having a lot of trouble adding a blog to our e-commerce store which is hosted by volusion. I have looked into installing Wordpress into a subdirectory but apparently Volusion does not allow the mysql/myphpadmin/database access needed to successfully do this. I have also looked into trying to publish my blog through ftp using Blogger, but they stopped allowing this a while ago. Does anyone know a way to add a blog to my volusion store's subdirectory? Thanks
Technical SEO | | AHH8880