Product Descriptions for Localized eCommerce Store
-
Hi,
We currently have an eCommerce store that only sells in one country. We are going to open separate stores that will target different countries.
As far as product descriptions go my initial plan was to use the same descriptions but then block product pages from being indexed. However this has also ended up blocking us from being able to use Google's product listing ads (it rejects the data feed due to not being able to index the products).
Is there a way to copy the descriptions and avoid a delicate content issues without blocking our product pages from being indexed?
Thanks for your help!
-
I presume the other countries are using the same language--if that's the case, then the next question is: is anything on the page going to be different for countries #2, #3, etc.?
If the answer is "no", then you can use rel=canonical on the pages for countries #2, #3, etc. pointing back at the version at your site for country #1.
If the answer is "yes" (e.g. the price is different, or the currency is different, or shipping price shown is different, etc.), then set the rel=canonical to point to the URL for the current country's page.
In both cases, you'll want to use rel="alternate" hreflang= tags for ALL of the countries....on ALL of the pages. The idea here is that you're telling Google, on every page, what the other countries' versions of the pages are. Included in that is the page for the country you're looking at now. So, let's say you had www.bananas.com and also a version of the site in the United Arab Emirates, www.bananas.com.ae. You've got pages www.bananas.com/peel.php and www.bananas.com.ae/peel.php. BOTH of these pages would have:
For more info on this, check out Maile Ohye's video here.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
E-commerce: Taking care of expired product pages
Hi, I work for an e-commerce company in the fashion sector. As you probably know/can guess it is very popular for bloggers and other influencers to link to our products. But the problem is that our products often have a lifespan of only 2-3 months before they expire. Is the best solution to do a 301-redirect to the closest category page for expiring product pages? To make sure we don't lose these links to 404-pages. Or are there any other good solutions popular among e-commerce companys? Thanks for taking your time!
Technical SEO | | Mattiasj890 -
What can be the cause for difference in local rankings between mobile and desktop?
I have a site that ranks differently for the same search term on mobile and desktop computer. I'm based in Glasgow, and the search term is (I've replaced the term with X's) XXXXXX XXXXX Glasgow Searching from a location in Glasgow: Desktop: Snackpack : 2, Organic : 6
Technical SEO | | johanisk
Mobile: Snackpack: 1, Organic : 10 I'm keen to improve on the Organic positions as this term is a lead generating one for me. My site is mobile friendly and scores 69/100 on the speed test. Do you think bumping the pagespeed well "into the green" would help improve it's position? Is there anything else I should look at?0 -
Is there a way to EDIT the description that appears under my sitelinks?!
I know you can't add Sitelinks since Google does it automatically but is there a way to edit the description that appears on the sitelinks? It's not the same as the meta description I've written for my landing pages. The keyword where you can see the sitelinks is Digital Media Construction.
Technical SEO | | WebLocal0 -
Meta description not showing as per view source on Google results
On our website recyclingbins.co.uk the meta decsription of the homepage under view source is - Recycling bins offers the largest range of recycling bins for schools, homes, offices and other venues. With free delivery on everything and lowest prices guaranteed.
Technical SEO | | imrubbish
But if you searched for our website in Google the meta description it shows is: Offers recycling binsfor offices, schools and the home. Someone has already suggested it must be cached. I do not think this could be possible as we are fairly regularly crawled and it has been like this for weeks and weeks. No one seems to have much idea. could you possibly share any light? I am not concerned from an SEO perspective, but more from a click through perspective.Thank youJon0 -
How to get found on local google search?
Hey When look for particular local businesses on Google like "Manchester Hotels" for example; at the top of Google page come all business up that are marked on the city map (with A,B,C..), then all the others follow. So my question is: "How can I get my business on that map?". Thank you! Ve
Technical SEO | | MissVe0 -
Repetition of Product Names considered Spamming?
We have long lists of products are displayed on individual web pages ... with the only variations being in product dimensions and prices. Could the Search Engines consider these lengthy lists of products for sale to be attempted spamming efforts? (Example: http://www.just-insulation.com/overview_of_celotex_product_buy_cheapest.html) Thank you.
Technical SEO | | Collie0 -
Almost Duplicate Product names (READ almost!)
Hi Mozzers, Here is a dilemma I thought I'd put forward and see how you guys would handle the situations. I'm working on a comparison website on which many of of the product names are very similar. There are circa 2000 products, of which many have similar names. Here are a few of the product names for example; Airsprung Enigma 5ft Mattress Airsprung Double Echo 6ft Mattress Silentnight Double Nova 6ft Mattress The Product name has been used in the page title of the product pages as show below; Compare Prices on the Airsprung Double Echo 6ft Mattress SEOmoz is highlighting these pages as having Duplicate Page Titles (and meta descriptions as a similar approach has been used). How would you handle this situation? Cheers Aran
Technical SEO | | Entrusteddev0 -
Ecommerce site with currency selectors giving dupe content?
Hi everyone,
Technical SEO | | BeachDude
One of my ecommerce sites uses BigCommerce. They have a feature where you can add different currency buttons to change the currency that the customer can shop as. This is great because if people from the UK visit our site, they can change the currency to their own rather than US. It just ads a variable on the end of the URL string to change the currency. However, in my webmaster tools I noticed that I think i am getting a bunch of duplicate content. For example, it thinks i have duplicate title tags for the following: domainname/pages/my-cool-widget.html
domainname/pages/my-cool-widget.html?setCurrencyId=1
.domainname/pages/my-cool-widget.html?setCurrencyId=2
domainname/pages/my-cool-widget.html?setCurrencyId=3
domainname/pages/my-cool-widget.html?setCurrencyId=4 I thought about adding "rel=no-follow" but unfortunately I don't have access to this file to edit the code. Any suggestions?0