Html to wordpress
-
I have an html site and most of my pages are ranking well. I want to switch to wordpress but i am afraid that i will loose ranking on my inner pages. Any thoughts? And should i do a redirect or use a html plugin
-
We just went through this exact process with a website. We agonized over whether to do the move since the .html pages were ranking and converting well. In the end the client wanted it so we decided to make the switch, this is what we did:
1.) Took all well ranking .html pages and 301 to their new version in apache .htaccess file, example code
Redirect 301 domain-name/old-page.html domain-name/new-page/
2.) Installed the SEO plugin by Yoast and made sure to tune all title/meta info for each page
3.) Made the change and stayed patient. We saw a traffic drop for 9 days following the move. Then on the 10th day we got close to pre-move levels, and 2 full weeks later we were back at pre-move levels with improved average site time, bounce rate and conversions.
*we are almost 2 months into the move now and traffic is higher than ever.
-
I would personally just move the actual html over (yes, can be done) and redesign the page to look like the wordpress one if the page is really important. If it's just semi important, not ranking number 1 for thousands of searches, then ill just 301 it over to the new page on wordpress. Either way, I'll make sure internal linking is optimised.
-
Why redirect? I mean if you have an HTML site and you want to move towards WordPress, you can simply move there and make sure the URL structure and URLs remains the same.
In case of redirection 301 from old URLs to new URLs (if you are doing this) it will impact your rankings to an extent as 301redirection does lose a bit of link juice.
Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Correct robots.txt for WordPress
Hi. So I recently launched a website on WordPress (1 main page and 5 internal pages). The main page got indexed right off the bat, while other pages seem to be blocked by robots.txt. Would you please look at my robots file and tell me what‘s wrong? I wanted to block the contact page, plugin elements, users’ comments (I got a discussion space on every page of my website) and website search section (to prevent duplicate pages from appearing in google search results). Looks like one of the lines is blocking every page after ”/“ from indexing, even though everything seems right. Thank you so much. FzSQkqB.jpg
On-Page Optimization | | AslanBarselinov1 -
What's the best way to host Videos on my Wordpress site? (SEO-wise)
I have a hard time choosing whether to stream my videos from certain platforms like vimeo, youtube, etc. or embedding the videos into my site, and I'm not quite sure which one Google would like to see more of? And which style will save my page speed from plummeting too much. Any ideas? Thanks guys
On-Page Optimization | | Benavest0 -
No-index or 301 - custom wordpress archives
Hi, We are using custom wordpresss posts to showcase different services we provide, these are then grouped within custom archives. These custom archive pages are our main keyword landing pages and traffic generators (although ranking is fairly average). It's come to my attention that these custom posts have also been listed in the wordpress standard categories, with an identical title, excerpts and near identical urls as the custom archives. This appears to have been the case for quite a while. We are concerned that this is may causing duplicate content issues and unsure how to proceed. We have been advised to simply no-index the redundant 'standard' categories but as they have been indexed for some time we are cautious of causing any upset with search engines (although the categories are indexed they are not ranking for any major keywords) Are we best 301ing the redundant category to the custom archives or using a canonical tags or simply no-indexing the categories like other archive pages? Any advice is aprreciated Many thanks BC
On-Page Optimization | | benct0 -
Best way to get the fastest WordPress site with existing template
I have a WordPress website that I started building for free and eventually paid the $50 bucks for the premium version. My goal right now is to increase the speed. The current speed rating for the site on Google Insights is 60/100 for mobile and 66/100 for desktop. I have used some plugins to help me increase the speed, but the previous number were the best I could do. How can I get this site at least into the 90/100 range? Should I buy another template, or can I hire someone to go through and optimize it. I would like the best option that is as cost effective as possible as this is a hobby site for me. Thanks!
On-Page Optimization | | FierceFrame1 -
How Do I Get Rel=Author to Work Via Wordpress SEO by Yoast?
I have read Yoast's tutorial and others on how to get rel=author to work properly on my site (http://injuryattorneyshouston.com). Here are the results I get from the Google Structured Data Testing Tool: "Authorship is working for this webpage." "rel=author markup has successfully established authorship for this webpage." "Publisher markup is verified for this page." All seems well except for this: hatom-feed | hatom-entry: | |
On-Page Optimization | | cbizzle
| Error: At least one field must be set for HatomEntry.Error: Missing required field "entry-title".Error: Missing required field "updated".Error: Missing required hCard "author". |
| Error: At least one field must be set for HatomEntry.Error: Missing required field "entry-title".Error: Missing required field "updated".Error: Missing required hCard "author". | Does anyone know how to fix this?0 -
Adding Google Authorship To Wordpress Category Pages
How can I add google authorship to my wordpress category pages? I use the 'google author link' plugin which adds it to posts and pages but not categories?
On-Page Optimization | | SamCUK0 -
Html code for none .index
In the diagnostic I have several errors in Duplicate Page Content and Title. The thing is that the errors is on the same page but with "different" names. One is called http://siteX.com/ another is called http://www.siteX.com/ and the same third one is called
On-Page Optimization | | mato
http://www.siteX.com/index.html How do I go about changing all three sites, I have changed the /index.html one but dont know how to catch the other once. Is it possible, if it is I would like to know how?0 -
Wordpress: Should I NO INDEX Categories & Archives Pages?
I am new to SEOmoz & trying to work my way through the ca-trillion errors that have been found on my site, but for each one I want to ensure that I am helping rather than harming my site. The tool has (as a "notice") said that my category pages & Archives are NO-INDEX, is this how these pages should be dealt with? In addition, the crawler has also (as a "warning error) discovered that my categories, and Archives do not have a meta description..is this of great importance for non indexed pages of this type? Thanks so much to the SEOmoz forum members, you have so far been of invaluable help to me.
On-Page Optimization | | KMack2