Help w/ Google Event tracking w/ new Universal analytics.js

[TheDude]

I want to implement Google event tracking after my visitors complete an estimate form.  The form provides them an approximate range of costs based on their widget and widget amount.

I have the php coding done, but I don't know JS and I need to send an event upon completion of the estimate form.  However, all of Google's examples are button click events.  How do I send the event upon completing a form if there is no separate landing page?

If I have my Google analytics code on the page as well, would simply adding the following the completed estimate code work?

[TheDude]

I have my new site and tracking live online.  However, I can't find in analytics where this would report to!  Perhaps it's not reporting properly...

[TheDude]

That was a snap!  Thanks for the great instruction.

[MibuKotaro]

Go Into Analytics

Your Account -> Admin -> Property -> AdWords Linking

It is very important that you have access to the Analytics as a main user and Adwords in the same account

should be easy from there click the button and authorize

Just to be sure

Adwords -> Account -> The Cog Icon -> Account Settings -> Linked Accounts

You should see your Analytics account if not give it 24 hours and retry

[TheDude]

I created successfully created a new conversion goal in Adwords and created my dynamic value per https://support.google.com/adwords/answer/1722054?hl=en

I can't find any official documentation on linking the conversions in Analytics and Adwords.  All I found was this 2009 article that is possibly no longer relevant. http://www.seroundtable.com/archives/019997.html

Any guidance on linking the two is very appreciated

[MibuKotaro]

If Analytics is set up with AdWords it will show up. But they have to be linked. Once they are linked in the Conversions section of AdWords there will be Import from Analytics which you would have to do but then it would count conversions from PPC

[Martijn_Scheijbeler]

These events won't show up in Adwords for your PPC manager. But the technique you're using is not really weird, it's essentially the best solution to send this kind of data still to Google Analytics.

[TheDude]

Hah!  Yep...I just figured I shouldn't post it publicly.

Is it ok that I am reporting dynamic values for the events?  These aren't completed sales (or I'd use eCommerce tracking), but have the potential to turn into one.

Will these show up in adwords as well for our PPC manager?

Thanks again all

[Martijn_Scheijbeler]

If you replace UA-XXXXXX-1 with your own tracking ID then yes it is!

[TheDude]

Wow!  A lot of quick responses.  Thank you everyone  This is the last item before we launch our new design, so I'm excited to get it done.

Ok, so I modified the everything to be a bit more appropriate for my site for further clarity and listed it within the new analytics.js code.  If the estimate is completed I would display the code below.  Is this correct?

[MibuKotaro]

I agree, allow me to rectify with an edit. I too noticed that after the fact and died a little inside

[Martijn_Scheijbeler]

You're right! I was more frustrated by the fact that your snippet was wrong as it was missing a comma + the PHP statement is not the most clear way.

[MibuKotaro]

Martijn,

I see what you are trying to do but by giving the Label a changing value you then make tracking it more difficult. You would then have to specify in GA when creating the event that the label contains 'nav buttons' not the default equals to.

Also you do have 4 values to work with

ga('send',{  'hitType':'event', // Required.  'eventCategory':'button',  // Required.  'eventAction':'click', // Required.  'eventLabel':'nav buttons',  'eventValue':4  });

[Martijn_Scheijbeler]

Sean did a good first try on how you could include this on your page, however the code is not correct and will break it. What you're trying to do is send an event, but you only have 3 values you could provide. Not 4 as in both Seans and your example. The correct code would be: ga('send', 'event','button','click','nav buttons '); in this case the value will be added to the label of an event.

Hope this helps!

[MibuKotaro]

This is the Event Tracking for onclick related events

onclick="ga('send', 'event','button','click','nav buttons',);"

you don't need to specify the javascript you just put the code in the coding for the button