How do I use Google Keyword in onsite seo?

[Berner]

Hello to all,

I wanted to ask if I am doing this correctly.

So I own a Bernese mountain dog website

I used the google keyword research tools to view keyword ideas.

I listed my results below.

So my questions are:

1 - Bernese Mountain Dog Puppies (the keyword) blow away the other keywords. So when you are looking at your sites most popular keywords, do you make the most popular keyword your homepage? Because it gets the most link juice? Like would you build the homepage around the best keyword instead of branding - like the company name etc?

Or does it matter? Basically just as long as you use it for one page?

2 - When you have keywords that have parts of other keywords, is it safe to use the longer keyword because it has parts of the other phrases? Such as Bernese mountain dog puppies for sale is a part of Bernese mountain dog puppies for sale in Colorado.

So if you use bernese mountain dog puppies for sale in Colorado, it will also hit the bernese mountain dog puppies for sale? ( without the In Colorado)

What type of strategy would you use for this type of situation?

3- Lastly, and thank you for your time - I watched a video from a grey hat seo guy. He said to take a keyword or phrase like say Colorado home builders, create a page like example.com/Colorado-home-builders/

Then make you h1 tag - The Best Colorado Home Builders

Add The Best Colorado home builders to your meta description

and one more time in your h2 tag

Then create a Bold, and italic The Best Colorado Home Builders in your unique content paragraphs.

So my question is - is this grey hat and bad? Or the standard? I do not want to get hit for over optimizing. So just wanted to ask you opinion first.

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In the end, I truly thank you for taking the time to read my questions. I appreciate everyone's help and greatly appreciate your knowledge.

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So my results look like this

| bernese mountain dog puppies | 590 | Low | $0.45 | 1% | |
| bernese mountain dog puppies for sale | 90 | High | $0.42 | 9% | |
| bernese mountain dogs | 90 | Low | $0.37 | 0% | |
| bernese mountain dog puppies for sale in colorado | 30 | Medium | $0.76 | 0% | |
| bernese mountain dog breeders in colorado | 20 | Medium | $0.32 | 0% | |
| bernese mountain dogs colorado | 40 | Low | $0.08 | 0% | |
| bernese mountain dog puppy breeders | 10 |

[Berner]

Thank you so much. You have helped me so much.

Best of wishes to you

[JaneCopland]

Hi Berner,

"So when you are looking at your sites most popular keywords, do you make the most popular keyword your homepage?"

Technically yes, but be smart about it. One reason why the puppies query is so much more popular is not just because people want information about the puppies or want to adopt them. You're literally getting searches in there from people who just want to see cute pictures and videos of Bernese Mountain Dogs (because who wouldn't?!). If you are interested in this traffic, go for it. If you are more focused on people who may convert into customers (whatever that means for your particular website), pick home page title tags and headings that better reflect the home page's goals.

I am not sure what you mean in this instance by "more link juice". "Link juice" is a colloquial term for PageRank, or the authority that flows into and around a website from inbound links.

"When you have keywords that have parts of other keywords, is it safe to use the longer keyword because it has parts of the other phrases?"

Yes - this is pretty common. If I have a site where I sell accessories for swimming, I can have a page about "Speedo competitive racing suits" that covers the term "racing suits" and likely also "competitive suits" and to a degree, competitive swim suit terms related to the Speedo brand. I will have mentioned "swim" or "swimming" on the page, so Google is aware of what type of suits I sell.

For question three, bolding and italicising terms is absolutely not necessary anymore. It's questionable when this last worked, but I'm guessing it was before I started working in SEO in 2006 Placing your primary keywords in URLs and as H1 tags, however, is common and expected. It would be odd to have a page about Bernese Mountain Dog grooming that did not use that phrase as its H1 / main heading, and it wouldn't be at all unusual for that page's URL to be example.com/bernese-mountain-dog-grooming. The H2s, if there are any, should be used for sub-headings throughout the page. So to take the grooming example, perhaps there are there H2 tags (you can have more than one) regarding the best brushes, coat clipping it applicable and shampoo.

I hope this makes sense, let me know if you have any issues.

Best,

Jane