How to add SEO Content to this site
-
Hi
Great community and hope you guys can help!
I have just started on a SEO project for http://bit.ly/clientsite , the clients required initial KPI is Search Engine Rankings at a fairly low budget. The term I use for the site is a "blurb site", the content is thin and the initial strategy I want to employ to get the keyword rankings is to utilize content.
The plan is to:
- add targeted, quality (user experience & useful) and SEO content on the page itself by adding a "read more" link/button to the "blurb" on the right of the page (see pink text in image)
- when someone clicks on the "read more", a box of content will slide out styled much the same as the blurb itself and appear next to and/or overlay over the blurb and most of the page (see pink rectangle in image)
Question:
- Is this layer of targeted , quality (user experience & useful) and SEO content (which requires an extra click to get to it) going to get the same SEO power/value as if it were displayed traditionally on the initial display?
- If not, would it be better to create a second page (2<sup>nd</sup> layer) and have the read more link to that and then rel-canonical the blurb to that 2<sup>nd</sup> page, so that all the SEO passes to this expanded content and the second page/layer is what will show up in the rankings?
Thanks in advance
-
Is the content that will be added readable? Looking in SEO browser, it doesnt seem that it is. Check out the report here:
If the content cannot be read by a search engine, any content you add will no have any effect on your rankings.
The boxes that slide out (if your plan is to retain that design), should link to sub pages of focused, relevant content.
I think you should also take a very close look at the way the pages/URL's are set up.
print-printer-printing/
with a page title of "PRINT, PRINTER, PRINTING! | DEEPDESIGN"Very spammy, and even if Google allows it to rank I doubt a user would be compelled to click that result out of one that states something like "Graphic Design and Printing Services -YOURCOMPANY"
I would look at all aspects of the site, even if their budget is low. Doing SEO work just for the sake of getting paid will not get the company the results they are looking for. I would check the template to see what is readable text, then focus your efforts on cleaning up the on page and off page SEO.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
DNS Prefetching for wordpress site
We have given below as DNS prefetch in our website. CMS is wordpress. Are these okay? I wonder why fonts.googleapis.com is not working. One of our competitors is using youtube. Can we improve it any how?
Web Design | | vtmoz0 -
Google tag manager on blocked beta site - will it phone home to Google and cause site to get indexed?
We want to develop a beta site, in a directory with the robots.txt blocking bots. We want to include the Google Tag Manager tags and event layer tracking code on this beta site. My question is that by including the Google Tag Manager code, that phones home to Google, will it cause Google to index this beta site when we don't want it indexed?
Web Design | | CFSSEO0 -
Does Using Magento With Multi Sites Affect SEO
We have a client who has 3 separate websites targeting the US, Australia, and the UK. Each of them has relevant ccTLD's such as: .com .com.au and .co.uk. Our client wants to use the Magento multi-site function so it combines all the stores (which are the exact same products) and merge it into one through Magento. These sites are all hosted in the US and had nothing to do with me haha! I understand Rand has mentioned on a video it would be best having the websites with ccTLD's hosted in that country (if budget permits), however in this case the budget doesn't permit us to go down that road. Has anyone any advice on this matter, has anyone did this before and had a lot of success with the SEO? At present there doesn't seem to be a lot of information about it and opinions are varied and sometimes divided. Any help would be very much appreciated guys Thanks, Matt
Web Design | | HigherthanSEO0 -
Yes or No for Ampersand "&" in SEO URLs
Hi Mozzers I would like to know how crawlers see the ampersand (& or &) in your URLs and if Google frown upon this or not? As far as I know they purely recognise this as "and" is this correct and is there any best practice for implementing this, as I know a lot of people complained before about & in links and that it is better to use it as &, but this is not on links, this is on URLs. Reason for this is that we looking to move onto an ASP.Net MVC framework (any suggestions for a different framework are welcome, we still just planning out future development) and in order to make use of the filter options we have on our site we need a parameter to indicate the difference on a routing level (routing sends to controller, controller sends to model, model sends to controller and controller sends to view < this is pattern of a request that comes in on the framework we will be using). I already have -'s and /'s in the URLs (which is for my SEO structuring) so these syntax can't be used for identifying filters the user clicks or uses to define their search as it will create a complete mess in the system. Now we looking at & to say; OK, when a user lands on /accommodation and they selects De Kelders (which is a destination in our area) the page will be /accommodation/de-kelders on this page they can define their search further to say they are looking for 5 star accommodation and it should be close to the beach, this is where the routing needs some guidance and we looking to have it as follow: /accommodation/de-kelders/5-star&close-to-the-beach. Now, does the "&" get identified by search engines on a URL level as "and" and does this cause any issues with crawling or indexation or would it be best to look at another solution? Thanks, Chris Captivate
Web Design | | DROIDSTERS0 -
Getting a lot more duplicate content warnings than I expected.
I run WordPress on many of my sites and a site crawl has found MANY duplicate content pages on the latest domain I started a campaign for. I expected to see quite a lot on the tag pages that only had one post but even tag pages with multiple posts and author and category pages with many posts are showing as duplicate content. Is this normal for a WordPress site to have so much duplicate content warnings from the taxonomy pages? I have the option to bulk noindex, follow the category and tag pages but should I do it? I get some traffic directly to the tag pages so removing the pages from search results would dent the traffic of the site a little (generally high bounce rate, low engagement traffic anyway) but could removing the apparent duplicate content actually improve the article pages themselves? Or does anyone have any WordPress specific advice for making the pages not duplicate content? I've toyed with the idea of just displaying excerpts but creating manual excerpts for the 4 years worth of posts, some of which I have no personal knowledge of the subject matter so other suggestions are welcome.
Web Design | | williampatton0 -
Meta author. Is it relevant for website design company in its seo?
We don't usually add the meta author in the websites that we develop. I wonder if it would have any positive effect in our seo. We usually add a link in the footer like this "Diseño Web Vigo "(Website Development in Vigo). I am worry about this links. I'm not sure if they are positive because they are in the footer and so the link appears in all of the pages. Besides all these websites we develop are hosted in two different servers, and google could easily think that it is manipulative thing. What do you think? Thanks!!! 🙂
Web Design | | teconsite.com0 -
Will my site structure provide decent SEO?
We have an ASP.NET MVC website with a view that can dynamically display each product we offer. The product name is hyphenated in the URL, and this is what we’re using to pull the product from the database. So an example URL would be: http://www.mysite.com/Products/Florida/Sample-Product-Name We have another view that dynamically lists the products offered for each state. This page would contain links to the URL for each product offered in that state. The URL for Florida would be: http://www.mysite.com/Products/Florida We want to make sure that when we enter a new product into the database, the product is indexed by Google the next time our site is crawled. I know that Google will crawl through the links in our website, so the new product should get indexed as long as we have a link to it. In this case, the link will be on the view that lists the products for the corresponding state. I have 2 questions: 1) Is my understanding correct that Google will index the product page as long as it can find a link to it somewhere in my site? 3) To get Google to index each URL for content that is generated dynamically from a database, is having links in my site for each URL the only way to do it? Is there something we can do with the site map? Thanks in advance everyone! -Alex
Web Design | | dbuckles0 -
Are tables OK in e-commerce sites?
I know that for best results with search engines, tables should not be used. However as I look to redesign our older e-commerce site, I find that not only our website but many other e-commerce sites use tables. Is it acceptable to use tables in e-commerce or am I just viewing outdated e-commerce sites. Could you recommend a good shopping cart solution? We currently use volusion. Thanks for your time and see you in Boston next week!
Web Design | | Lael0