Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What can I do to stop ranking for a keyword that has nothing to do with the companies website?
-
A website that we maintain keeps ranking for the keyword 'homeless shelter'. The company is UTILIS USA and they produce heavy duty shelters for military personnel. They have nothing to do with homeless shelters but continue to receive traffic concerning the phrase.
-
What do you call a porn-addicted Mozzer? A person with a lot of link juice.
Yeah, I heard Moz gets a lot of porn traffic. I also heard they get a lot of unauthorized backdoor entries.
Something something DDOS attack. Something something too many partners.
I'll be here all week, or until Moz bans me.
I'm sorry. I'll go back to spreadsheets.
-
Do you have the word homeless anywhere on your site? or even home?
-
I love the 'marketing angle' spin to this whole thing for the shelter structures. !! Great idea.
-
Addendum - I think I found the connection. I searched a combo of brand and keyword "utilis usa homeless shelter" and found these lovely results on page 1 in Google
https://www.chamberofcommerce.com/fort-walton-beach-fl/1158721-utilis-usa
http://www.hellodestin.com/local-businesses/utilis_usa/601399199/
http://www.citysearch.com/profile/601399199/fort_walton_bch_fl/utilis_usa.html
Page 2 has
http://oddpath.com/odd/?profile=601399199&name=
http://www.hotfrog.com/Products/Military-Shelters
Interestingly, the Hot Frog page is the category of "Military Shelters" but in the description of your various competitors in that arena - some list "Homeless Shelters".
Somewhere your company was listed under the local business of "homeless shelters" so this information is being propagated across various local listing sites such as above. Google scrapes this data and so is therefore associating you with that category. Looks like an effect of Hummingbird possibly making some of these connections as well.
I still stand by my "so what" statement above, but if you wanted to take action, you need to clean up your local citations. The Moz Local tool would be a place to start, but you can contact the above websites directly as well. I concur with Cyrus though, not sure if it is worth the effort.
Cheers!
-
There's a joke in there, but I'm going to let someone else tell it.
Cheers!
-
Are you sure this is not a personalization effect? I searched "homeless shelter" but did not see your website anywhere. I also ran it through the Moz rank checker and http://www.utilisusa.com/ is not ranked in the top 50 for "homeless shelter".
My bigger question is "so what?" If you sell a bunch of military grade soft-wall shelters to organizations that use them as homeless shelters, sounds like you have a new revenue stream. If anything, you could use it as a marketing angle. Donate some shelters to the Red Cross, show how your shelters made a difference in a recent disaster recovery. Sounds like some pretty awesome, durable structures if they can help people out of difficult situations.
-
It's quite common. Moz tends to receive a lot of traffic for "porn"
Go figure.
If it's not a lot of traffic and it's not causing too many problems, it may not be worth the effort of trying to "unrank" for the word. Otherwise by removing important keywords from you on-page elements you may inadvertently unrank for other important terms.
-
You do have "home" in the alt tag in a few places: alt="utilis-tents-navigation-home-button". This plus the shelter kw's may be enough to get indexed for that phrase. The alt on this page is useless, so try removing it.
-
Are there any links pointing to the page or domain containing homeless or is there word homeless on the page getting traffic?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Two websites, one company, one physical address - how to make the best of it in terms of local visibility?
Hello! I have one company which will be operating in two markets, printing and website design / development. I’m planning on building two websites, each for every market. But I’m a bit confused about how to optimize these websites locally. My thought is to use my physical address for one website (build citations, get listed in directories, etc. ) and PO Box for another. Do you think there is a better idea?
Technical SEO | | VELV1 -
Company name ranking
Hi all, I hope somebody can share their thoughts on the below. A web designer launched my client's new website and I have been tasked with the SEO. I was approached with an immediate problem, www.clientswebsite.co.uk was ranking 9th for their company name after being indexed by Google. The search results above www.clientswebsite.co.uk were related to my client but not all, for example a direct competitor was also ranking. I have been working on the SEO for 2-3 weeks and I just managed to get to 3rd position for the company name, and then www.clientswebsite.co.uk disappeared from page 1! And now instead, an irelevant sub page is now ranking for the company name on page 2 (a contact page). I have checked and the home page is still indexed (did a site: check). The only problem software picks up is a redirect chain (http://homepage -> http://www.homepage -> https://homepage) the web developers said it wouldn't impact rankings (when I asked them to edit the htaccess file to fix it) I've listed below the SEO tasks I completed whilst attempting to rank the company name: I set up analytics and webmaster tools, in which I set up preferred domain (www) Added a sitemap Edited meta data making sure company name was included I contacted the websites above www.clientswebsite.co.uk that were relevant and asked them to place a link linking to their new website, I was successful with a couple of these. I placed www.clientswebsite.co.uk on all of their social media profiles I reformatted headers on their home page, making sure the H1 included my client's company name I found 2 extra versions of my client's home page (not exact copies, but very similar content) that had been published, so I decided to 301 redirect these to the correct home page Activated SSL and forced to HTTPS I would really appreciate it if anyone could share their thoughts here, whether it be explanations or possible solutions Adam
Technical SEO | | SO_UK0 -
I am trying to generate GEO meta tag for my website where on one page there are multiple locations My question is, Can I add GEO tagging for every address?
Am I restricted to 1 geo tag per page or can i add multiple geo tags ?
Technical SEO | | lina_digital0 -
Google ranking my site abroad, how to stop?
Hi Mozzers, I have a UK based ecommerce site, that sells only to the UK. Over the last month Google has started ranking my site on foreign flavours of Google, so I keep getting traffic coming to my site from Europe, America and the far east that we could never sell to, and as a result bounce is going up and engagement is going down. They are definitely coming to the site from google searches that relate to my product type, but in regions I do not service. Is there a way to stop google doing this? I have the target set to UK in WMT, but is there anything else I can do? I worried about my UK ranking being damaged by an increasing overall bounce rate. Thanks
Technical SEO | | FDFPres0 -
Keyword not showing
Hi, we are trying to rank this keyword "Human Resource Books" for Silvercreek.ca for a long time. But somehow, the keyword is not ranked by google at all. Is there a reason why Google is denying our site? What did we do wrong? Can anyone help to see what wrong with tis siet www.silvercreekpress.ca? thanks
Technical SEO | | solution.advisor0 -
I can buy a domain from a competitor. Whats the best way to make good use of these links for my existing website
I can buy a domain from a competitor. Whats the best way to make good use of these links for my existing website
Technical SEO | | Archers0 -
UK website ranking higher in Google.com than Google.co.uk
Hi, I have a UK website which was formerly ranked 1<sup>st</sup> in Google.co.uk and .com for my keyword phrase and has recently slipped to 6<sup>th</sup> in .co.uk but is higher in position 4 in Google.com. I have conducted a little research and can’t say for certain but I wonder if it is possible that too many of my backlinks are US based and therefore Google thinks my website is also US based. Checked Google WmT and we the geo-targeted to the UK. Our server is also UK based. Does anyone have an opinion on this? Thanks
Technical SEO | | tdsnet0 -
Why is my website banned?
IMy website is Costume Machine at www.costumemachine.com . My site has been banned for 1 year now. I have requested that google reconsider my site 3 times without luck. The site is dynamic and basically pulls in feeds from affiliate sites. We have added over 1,500 pages of original content. The site has been running great since 2008 without any penalties. I don't think I got hit with any linking penalty. I cleaned up all questionable links last November when the penalty hit. Am I being hit with a "thin" site penalty? If that is the issue what is the best way to fix the problem?
Technical SEO | | tadden0