Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Is alt text inside an img tag inside an h1 the same weight as text directly inside the h1?
-
Right now I use a background image and CSS to tie the h1 tag to my logo on each page. However, I am concerned that may not be best practice. Plus, I am interested in using schema markup on my logo.
So, my question is, if I use an image with alt text inside my h1 tag, will the alt text carry as much weight as a text-based h1?
-
I took a look at your site and your wording is slightly deceiving. You're not using alt img text. Your're using text inside of an <a>tag (aka a link) and then using css to overlay your logo. To use alt img text the image would have to be coded with an tag into your html, which it looks like it is but is currently commented out and not showing.</a>
<a>Either way you look at it, at least in my opinion, your h1 should never be the same on every single page. There should be one on each page and it should be unique to that page. The h1 is supposed to be the main heading/title of the page and essentially you're telling google that the main title of every single page on your website is your brand name, which is incorrect.
I'm not saying that leaving the brand name tied to your logo is wrong, but I don't think that it should be in a sitewide h1 tag.</a>
-
Hey Steven,
My understanding is that alt text has "similar" value as regular text. This is the language that was used in Google's SEO Starter Guide. I don't think that it carries the same weight, because they aren't using language like "identical" or "the same", they are using vague terms like "similar".
If you make your alt text descriptive, it will still have value.
Hope that helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Deleting Tags Properly - Advice Needed
I have over 18,000 tags. Needless to say, most of them are relatively useless to the user and generate no traffic, while cluttering the site. (I use Wordpress.) My plan is to delete tags, but I want to do so safely as to not accumulate website errors. (Tags pages are noindexed.) What process should I take here? Here was my basic plan (any help is appreciated). 1. Find irrelevant tags that are connected with hardly any posts. 2. Go into the post, and remove said tag. 3. Now, with a tag having a 'count' of 0, I go into Tags, and delete it. Safe, right? But now it seems those tag pages just turned into 404s "Uh-oh...Page not found!" Where do I go from here? Create 410's? Thanks Mike
Technical SEO | | naturalsociety0 -
Can a H1 Tag Have Multiple Spans Within It?
H1 tags on my client's website follow the template [Service] + [Location]. These two have their own span, meaning there are two spans in an H1 tag. class="what">Truck Repair near class="where">California, CA How do crawl bots see this? Is that okay for SEO?
Technical SEO | | kevinpark1910 -
Canonical tag use for ecommerce product page detail
Hi, I have a category page I want to rank. This page has 24 different products quite similar but not exactly the same.
Technical SEO | | amastone
I want to use canonical tag in any product to the parent category.
Is this a right use of the canonical?
Category page I'm talking about is : Finger bits If I understand how to use canonical tags I can improve all my category pages. thanks marco0 -
Create Page Titles from H1 using Yoast?
I'm working on a site that has 280 blog posts that have either been migrated from an old CMS site or created on the Dev version of the new WordPress site. We've written 280 unique meta descriptions so they don't truncate but it there a quick way I can export the current H1s and then import them into Yoast so they are set as the Page Titles? I've written unique Page Titles and meta descriptions for all the Service and Products page and just want a way to speed up the blog posts as their H1s are really good and what I would use as Page Titles anyway. Any help, greatly appreciated!
Technical SEO | | Marketing_Today0 -
Hreflang Tag great for Google, what about Bing or others?
I've read that the Hreflang Tag is all the rave for International solutions on a per page basis. I haven't read much about what International agencies are using for non-Google search engines such as Bing. Is the common language meta tags the only solution? would love to see an article that addresses this
Technical SEO | | MikeSEOTruven0 -
Does anchor text penalty apply to internal links?
We already know that over optimsied anchor text for external will cause a penalty. But what about internal links? All of our blog posts include an advertisement linking sales pages. These links all use the exact same anchor text. Is linking to an internal page from so many other pages (blog posts) likely to trigger a penalty? Here is an example: http://www.designquotes.com.au/business-blog/four-ways-to-enhance-your-e-commerce-site-for-busy-shoppers/ This links to http://www.designquotes.com.au/web-design-quotes Many of the posts link to the same page using the anchor text "Compare Web Design Quotes from Local Designers."
Technical SEO | | designquotes0 -
How do I fix the h1 tag?
No More Than One H1 Tag Easy fix <dl> <dt>Number of H1s</dt> <dd>2</dd> <dt>Explanation</dt> <dd>Best practices for both SEO and accessibility require only a single H1 tag. The H1 is meant to be the page's headline, and thus, multiple H1s are confusing. Consider employing H2, H3 or CSS styles to achieve the same results with text visualization.</dd> <dt>Recommendation</dt> <dd>Remove multiple instances of the H1 tag, so that only one exists on the page.</dd> <dd>I get this error yet it does not tell me how to fix it. I'm not even sure what the H1 tag is?
Technical SEO | | 678648631264
</dd> </dl>0