Content of the Product Page
-
Hi Everybody :
how can you tell if the content on the product pages are accessible by google ?
please have a look at my product page :
http://www.fireplaceproducts.co.uk/stoves/aarrow-stoves/aarrow-ecoburn-defra-wood-burning-stove/
i used classes in product page to set the key features, construction ,...
i notices other companies done these as text and they get better ranks do you think that's the reason ?
also to test that i added the text exact same as the key features , construction ,... as additional information at the end of the product page , would you thin that would be considered as duplication ?
Kind Regards
Arta
-
Hi Arta,
Sorry, I was out for most of yesterday. And not quite sure what happened to the link. This is the tool I was referring to: http://www.webconfs.com/search-engine-spider-simulator.php
If you break your page up, you have basic information and cost at the top left with the image to the right - nothing wrong with that, but the buy button should also be in the Product Details up there at the top. As it stands, you have a price match and accessories before you get to it.
Then you have a big block of Special Offers. It is important to say if it comes with something free, but this doesn't look right at all. The heading for that (included free with this stove) is smaller than the product headings below. You need to box this off somehow and make it stand out.
Then you come to the drop downs and additional information. There is so much going on here - the use of the collapsable ones and horizontal tabs don't really work well together. Why not use all horizontal tabs? And I would get rid of any duplication you have in the Additional Information.
-Andy
-
Dear Andy
would you explain more about " with nothing where I would imagine it should be" ??
Thanks
Arta
-
Just one quick question !
why it says , canada in seo borwser when my server is in uk? does it matter ? can i change it ?
-
Thank you for SEO-brower , i started using it .will get them to index/follow .
already got the sitemap in GWT.
Thanks for description and keywords advice , such a confusing subject ! its not easy to find something to describe you , be comprehensible for users and use them to get indexed and ranked as high as possible !
Thanks
-
"how can you tell if the content on the product pages are accessible by google?"
Simple. Use seo-browser to see what is "crawlable" by a search engine bot. I have done this for the link you provided. Here is the result:
If you see it shown there, then Google can read it.
Secondly, make sure the product pages or folders are not blocked with any robots.txt rules, and that the page is set to "index/follow", which it currently does not look like they are, based off of viewing the page source.
Sumbit a sitemap to GWT with all the site URL's you want indexed.
As a sidenote, I found this on the page:
<title>Aarrow ecoburn stoves, aarrow stoves uk, ecoburn 5 7 9 11 stove</title>
Since the page is about "wood burning stove(s)" you will probably want to mention that in the descriptions and keywords. If you do get that page showing up in search results, that description could be a bit prettier. I doubt people will click on something that either looks spammy, or is something they cannot understand. Something like: "Fireplace Products UK offers a wide selection of Aarrow Ecoburn wood buring stoves for your home. Primary UK distributor of Aarrow stoves and ovens."
Page title should reflect the same. Right now, they all display the same info.
Hope this helps!
-
I like to use screaming frog or xenu. They basically crawl the links on your site and give you a report on the results. To put it simply, if pages do not show up in the results then Google probably wont either. Be careful though, the free version of screaming frog only crawls up to 500 pages.
You can also look at individual pages by typing "cache:[url]" into the address bar in chrome. This displays Google's latest index of the page. If it shows a 404 error then it has not indexed it - although this will often be the case with new products as Google just hasn't indexed it yet.
-
Thank Andy :
where would you imagine things should be ? would you give me couple of examples?
also would yo tell me what do you think about this website :
http://www.stovesareus.co.uk/all-stoves/multi-fuel-stoves/aarrow-acorn-4-view.html
ps. link to tool doesn't work
Arta
-
Thank you for quick response !
so my question was how you know if your content is visible and accessible by Google , is there a straight answer for that ?
buy now button is next to price , but when product has price match option and accessories that users can add buy now button is underneath all those choices , do you think when users have a choice of buying this product cheaper or add accessories before go to checkout buy now button should still be next to price?
you are right about reviews we tried but cant get so many of them !
-
Hi,
I picked up a tool seo-browser.com from this post http://moz.com/community/q/what-recommendations-do-you-have-for-the-seo-of-this-site#reply_237515 by David Kley
It's a bit like a Fetch as Google https://support.google.com/webmasters/answer/158587?hl=en
-
Hi Arta,
Andy has given you some good tips there.
I found the page a bit all over the place with nothing where I would imagine it should be, but in terms of what the search engines can see, have a look at this tool. It will help you understand what Google can see on the page.
-Andy
-
In terms of being seen as duplicate, yes but this content is essential - you can't get away from the fact the dimension / spec is the details and you can't change them, but what you can do is add more unique content to the page.
There seems to be a lot of manufacturers content on the page and I would assume that a lot of your competitors are using the same info - so this is where the duplicate worry would come in for me.
While this is quick and easy to use, its worth spend the time to add more unique content, and higher up the page the better.
You have Reviews section, have you been contacting previous purchases and encouraging them to leave a review - this will help to create unique content. If your using a shopping platform to create your store like shopify etc there are a lot of plugins to do this for you automatically so once set up you don't need to worry about it.
On a side note, it actually took me a while to find the buy button - it wasn't where I would of expected it to be, next to the price.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Parent pages : Duplicate content
Hello, I think this question relates to "Parent pages" structure or SILO but I couldn't find an answer online. For a website that sell products, for example "Appliances". A link to this page appears in 1 category of the menu named "kitchen" but also in another 1 category named "household appliances". It means that it appears twice in the menu but with a unique URL. Would that affect SEO ? Is it duplicate content ? And would it be better to choose 1 father or let it that way ? Thanks for your help. Max
Link Building | | Sodimaccl1 -
Wrong page ranking and rank drop, help!
Dear Moz community I would like to hear your advice about our current SEO problems. Our website is www.poolsonline.nl. This is a website where people can learn the Polish language on our website. This website has been online since 2007. The website got really outdated, so we built and launched a new version on March 1st (one month ago). We have created a salespage that we would like to rank for the keywords 'cursus Pools' (Polish course) first of all and 'pools leren' (learn Polish) secondly. The page is https://www.poolsonline.nl/cursus-pools-leren-spreken/ The old website was on rank 4-5 (roughly) for 'cursus Pools' and 'pools leren'. When we launched the new website we were on the top 5 with two of our pages. We were even on rank 1 and our salespage was also showing on the first page and often also in the top 5 (below the 'wrong' page of ours). We got quite a lot of trafic and new clients. However the problem was that the wrong page was ranking higher. We wanted our salespage to rank and not our home page (https://www.poolsonline.nl/) and not our free lesson (https://www.poolsonline.nl/lessen/groeten-en-gesprek-voeren-in-het-pools-les-1/). So what we did: Read/watched recourses about this problem: https://moz.com/blog/wrong-page-ranks-for-keywords-whiteboard-friday and https://moz.com/blog/wrong-page-ranking-in-the-results-6-common-causes-5-solutions and others. Removed the keywords (cursus pools en Pools leren) from the wrong pages (home and free lesson pages). Optimized the Salespage for these keywords Improved internal linking with these key words to our salespage Worked on link building for our salepage. We got about 5-10 links to our salespage in the first week of March (5 seems to be significant for this competition and we are working on more). These links are not yet in Moz OSE, but Google has indexed these pages and links. For reference, here are some of these links (not all): http://www.iculture.nl/apps/ik-spreek-pools-taalcursus-pools-op-iphone/ http://linktopoland.com/nl/cursus-pools-leren-spreken/ http://naukaholenderskiego.pl/artykuly/aplikacje/rozmawiamy-po-niderlandzku-aplikacja-na-iphone-i-ipad/ http://pnkv.nl/nieuwsbericht.php?bericht=rozmowy-po-polsku-juz-po-6-miesiacach http://poolsewoorden.nl/pools-leren/aanmelden/ http://poniderlandzku.nl/ Shared and promoted our salespage on social media What we expected: Our salespage to show up on top for these keywords Our ranking to improve What happened: Our salespage disappeared all together from the search results for these search terms (it does show up for more specific search queries, for example 'cursus pools leren spreken') Our site seems to keep dropping lower and lower. We are now on the bottom of page 1 or on page 2 for 'cursus Pools' and 'Pools leren' and not with the desired page Questions we have for you to help us: Why do you think our salespage is not showing up anymore for these keywords ('cursus pools' and 'pools leren')? Do you think we got a penalty for over optimization or bad links? What can we more to get our salespage to rank for these keywords? (we are working on building/earning more links) What can we do to restore our rankings and not drop lower anymore? Do we need to give our efforts more time? How long? Any other adivce? Thanks so much in advance!
Link Building | | rdudkiewicz0 -
Client Content Strategy (or lack of)
Hey everyone, I just finished pitching a client for some SEO work. He said he does not want to write any type of content. He also said his industry is so unique that he does not want anyone else writing content for him either. His site has about 25 pages of total content now. I am going to get all of his onpage seo good to go but what would you do? Just build links? I really prefer to have some sort of content strategy in place but find it can be challenging with clients.
Link Building | | BigStereo0 -
Usin Strong Inner Pages To Pass Link Juice?
Hello, Is this a common practice? Using the Open Site Explorer I can see all of my sites strongest pages. Would it be ok for me to build other pages but putting links on these stong pages? Thank YOu!
Link Building | | TP_Marketing0 -
Content Calendar Help
Hey guys, I am about to start creating a content calendar that I will be using to pitch blogs and news websites with the goal of gaining a link and driving traffic to my site. Do you guys have some bookmarked links that can help me follow a step by step process on how to develop a content calendar? I'm looking at something like what tools to use, how to figure out what's hot in a particular niche, social media topics, etc. Thanks in advance!
Link Building | | Workaholic0 -
How to Earn Links to Boring Pages on Your Site
We do great in earning links to our homepage, articles, linkbait, and resource pages but we get few links to our product pages which are honestly pretty boring. Do you have any advice for increasing links to these important "money" pages? (we are trying to add useful content to make them less boring and unremarkable)
Link Building | | ProjectLabs0 -
How to out rank well with category page for high competitive keyword?
This is really silly question to ask over here! But, I have to drop my mind bubble after long R & D and efforts! Right now, I am working on Patio Umbrellas keyword and want to out rank with following landing page. http://www.vistastores.com/patio-umbrellas I have implemented too many ways on this page since January 2012. Right now, my website is in top 20 position with this keyword. I want to achieve top 10 ranking with Patio Umbrellas keyword. Now, I have certain limitation to make changes on web page. This is client requirement. So, I have to drill down more with link building. I have started work on link building on since February 2012 and rank well with keyword. Now, I'm searching for link building way which help me to improve ranking in short time frame. I don't want to do any single activity on this page which is UN-productive for me. If you have any on page inputs so it may help me more. SEOmoz is really big source to search and justify answer but, I want to add expert advice in it. Thanks,
Link Building | | CommercePundit0 -
UGC content sites not hit by Panda?
I know many social and article sites (hubpages, ezinearticles, many low quality article sites, etc.) were hit by Panda. Many higher quality sites that accept user-submitted content were not hit. High quality blogs that accept guest posts is one example. I believe Squidoo fared pretty well. Any other sites that accept user-generated content (with links) that still rank well?
Link Building | | AdamThompson0