Can you get rich snippets for Youtube hosted videos?
-
My website has several videos, mostly product reviews and tutorials. I'd like for these videos to show in the SERPs with rich snippets, but I am hosting them through Youtube. What is your experience with Youtube hosted videos? Do they generate rich snippets? Or will Google always rank the Youtube video over your web page?
-
Sure! Have read of this one http://moz.com/blog/building-a-video-seo-strategy
-
Thanks for the response, Dan! You reaffirmed what I was thinking. Even if we get the proper rich snippets markup implemented it will be hard to rank above Youtube.
Phil, do you have any other reasons why it "strategically makes little sense"?
-
Good point - thanks Phil!
-
Just on the "unlisted" question - the problem with doing this is that you then lose almost all of the value of having the videos on YouTube in the first place, yet still have to deal with sub-optimal analytics. Similarly, you can use the YouTube API with a third party player, but the only value you then get from YouTube is free hosting (but with sub-par tracking).
-
You can add markup to videos in your website even hosted on YouTube. Here are a few resources;
- http://www.sistrix.com/video-rich-snippets/
- http://www.searchenginejournal.com/time-come-actually-create-video-rich-snippet/90953/
- http://www.branded3.com/blogs/how-to-add-rich-snippets-for-video-seo/
The problem as you mentioned, is the fact YouTube will most likely outrank you depending on the specifics of the query. You may try making the videos "unlisted" (that is people can only find the YouTube URL with a direct link) but still embed. I don't have direct experience with this though.
Ultimately, to rank a video on your site with rich snippets etc you may want to self host with a platform like Wistia.
Also, whichever platform you use, don't forget to create a video sitemap. This is a great resource on Distilled about video sitemaps: https://www.distilled.net/blog/video/creating-video-sitemaps-for-each-video-hosting-platform/
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Already ranking high for blog, should I produce video?
I run a website with affiliate links (reviews) and successful YouTube channel. Most of the time we lost the YouTube video review and text review at the same time. I’ve created a couple posts that rank high without a video. But now they are proving to be successful, I’m wondering if it makes sense to now produce a video. If so, do I use the exact keyword? Or a variation? Only about 10% of our YouTube views come from Google Search. Most of our blog traffic is organic.
Image & Video Optimization | | dandoadvisors0 -
YouTube Hosting Now Preferred?
Now that Universal Search has disappeared is it preferable to host videos on YouTube? What would be the benefits of self hosting and using a service such as wistia?
Image & Video Optimization | | theLotter0 -
Is there such thing as Youtube reverse engineering?
Is it possible, now that statistics for Youtube video is no longer available, to find where videos have been embedded on other platforms and specifically which individual sites?
Image & Video Optimization | | davidbenjamin0 -
Duplicate Video within site
My questions is about duplicate video content. I haven't been able to get a clear understanding from reading the previous threads. We are hosting our videos with Vimeo and embedding into our site. I want to embed them in 2 locations - on our features page with Java (Can be seen here http://simpletexting.com/features/). I also want to embed them in our resource section so that we can link to them directly. I am wondering what the best way to do this for SEO and whether there is a chance that google will penalize us for duplicate content? If leave out the videos on the features page in the XML sitemap, does that address the problem? There are 2 threads I saw on the topic and they have somewhat conflicting opinion from the same person. http://www.seomoz.org/q/duplicate-video-content-question --Duplicate video on the same site is not a problem http://www.seomoz.org/q/duplicate-video-onsite-how-do-you-treat-this-in-sitemap -- Duplicate videos are a problem as google can recognize them as such due to audio wave patterns, video length etc. Thanks
Image & Video Optimization | | SimpleTexting0 -
Video SEO Markup Test
Hey Everyone, I'm trying to get a video marked up on my (test) website and it is not working. I was hoping someone around here could lend a hand. the post is www.zachsemago.com/?p=28 This is my first ever markup attempt. I assume I just put the markup that applies in the appropriate place in the wordpress post. I thought I had it setup right, and the google rich snippet testing tool told me it extracted some video data. I chose to rank for something without competition so I targeted "how to buy a car on jupiter, mars". The post shows up #1 for that term and some other related ones, but no video. I thought I had covered all my bases, can someone please take a peek and let me know if I'm screwing up somewhere? FYI, I don't have a video sitemap operating. Of the articles I read, it seemed a video sitemap was not mandatory. But regardless my brain has turned to mush on the subject so if I should/shouldn't use one pleas tell! Thanks
Image & Video Optimization | | 3plains0 -
Video and SEO
I am planning on placing some short how to videos on my site. My question is what is the best way to implement video. Youtube Vimeo Self Hosted Video How do I ensure that the video can be viewed by all devices if it is self hosted?
Image & Video Optimization | | bronxpad0 -
If my keyword have Keyword Difficulty Score 50 to 60 , then what kind of link build for get rank?
hello, i have 21 sites , if my keyword have Keyword Difficulty Score 50 to 60 , then what kind of link build for get rank?
Image & Video Optimization | | Brayvez0 -
Video SERP question
Hello MOZ Helpers.. Sometimes video results pop up in Uiversal search..for example for "recycle paint" my video for recycle paint residing on my website shows up on a Universal SERP SEE IMAGE 1..This happens even when I use an ip mask or change local..the confusing part is why my personal version trumps my youtube version SEE IMAGE 2. What metric(s) is Google using to rank videos, and what kind of benefit does this provide if the video points to your site vs. a video service like youtube or 5min? I have attached 2 images with IMGUR but search "recycle paint" to recreate [" target="_blank">>](<img src= "Hosted by imgur.com") [" target="_blank">>](img src= "Hosted by imgur.com") [http://imgur.com/tdCVM.jpg](a href= "Hosted by imgur.com")" target="_blank">a> [http://imgur.com/tdCVM.jpg](a href= "Hosted by imgur.com")" target="_blank">a> [" target="_blank">>](<img src= "Hosted by imgur.com") [" target="_blank">>](<img src= "Hosted by imgur.com") [" target="_blank">>](<img src= "Hosted by imgur.com")
Image & Video Optimization | | johnshearer0