How does one increase a site's Domain Authority?
-
We see that our Domain Authority is hovering around the same mark for over a year now. I have 2 questions -
How important is DA? Does it affect your Google Page Rank?
What would ideally be the things that we need to keep in mind if we are to increase our Domain Authority?
Thanks
-
Great responses so far! I would like to add that Domain Authority is a metric created by Moz, and not a metric created or used by Google. There is likely a correlation that a higher DA will help you do better in search engines, but it's not a metric we're getting from Google or sending to them.
-
Great insights from Devanur! I also want to quickly add..
As your DA or PA gets higher it takes additional effort to increase authority. In other words, it is much easier to boost your DA from 10 to 20 than it would be to be boost your DA from 80 to 90.
^Caitlin
-
Hi Prashant, have a fligth to catch..so will be quick..
What is DA:
http://moz.com/learn/seo/domain-authority
Nice infographic that shows different ways to increase DA:
And a nice one from Neil Patel:
http://www.quicksprout.com/2014/05/19/5-practical-steps-to-improving-your-websites-domain-authority/
Domain authority is directly related to the quantity and quality of your backlinks. If you increase your DA by backlinks that have good Google PR, then yes, you are likely to get your PR a boost. Good luck.
Best regards,
Devanur Rafi
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do you fix a Google My Business Location Issue if the road doesn't yet exist on Google Maps?
My core question is just: How do you fix a Google My Business Location Issue if the road doesn't yet exist on Google Maps? Do I have any other options other than to just wait on Google to catch up with reality? Here's the background: I work for a hospital. We just opened a clinic on a street that is real and has a U.S. Postal Address, but Google Maps doesn't recognize it, and redirects people to a house . This is our postal address: 8343 S 168th Ave Omaha NE 68136-1677 If a patient enters the following into google maps, 8343 S 168th Ave, the location the map autofills the wrong zip code, and sends them to a home that is on S 168th Ave. (where in theory a home would exist if it had that home number). The road does exist in that portion of town. If a patient enters 8343 S 168th Ave, Omaha NE 68136, google maps takes you to the correct location, but it automatically changes Ave to St. The verified Google My Business listing also lists it as Street, even though on the back end I've put in the word Avenue, and it shows up in the right place. If however someone just searches by name "Chalco Clinic" the right Google My Business comes up. This is the Google My Business page I'm referring to: https://www.google.com/maps/place/Nebraska+Medicine+-+Chalco/@41.1754796,-96.1787153,15z/data=!4m5!3m4!1s0x0:0xf77aefb4e27f865!8m2!3d41.1754796!4d-96.1787153 And even though it says it's on a Street, on the back end of the claimed listing I've used "Avenue". In case it matters, this is the landing page for the location: https://www.nebraskamed.com/chalco
Local Listings | | Patrick_at_Nebraska_Medicine0 -
Increasing positions in local maps
Our team is working with a small law firm and we haven’t had as much luck increasing their local visibility for those key terms that they would like to rank for: Santa Barbara accident attorney/lawyer injury attorney Santa Barbara wrongful death injury lawyers serious injury attorney Santa Barbara We’ve currently got an 87% on Moz Local, 12 5 star reviews on Google+ and are working to raise the bar, however the client is unhappy not being on the top 3 - there are also instances where firms with 0 reviews, non verified G+ pages who rank higher than them. They lost a lot of links when they moved from a large marketing firm specializing in working with attorneys to our firm, which could be a factor. Although we’re gaining ground, they are considering going back as they only want the results - and I don’t blame them. Would appreciate any tips, thoughts, or advice so we can help this client.
Local Listings | | DougHoltOnline0 -
Can we place a FB business page link instead of direct domain link in a Google My Business listing?
A client of ours asked if we could place link to their local Facebook page instead of a link to the direct domain in their Google My Business listing. Will Google allow this?
Local Listings | | RosemaryB0 -
2 Domains
Hi, one of my clients owns a dental practice. The business is split into 2 parts. One is general dentistry and the other in cosmetic dentistry. They are both aimed at different markets. The question is, should we have 1 website with all the details for the business under, or could we have two domains and promote both sites differently. Does anyone see any issues with the address being the same etc? Thanks Ade
Local Listings | | popcreativeltd0 -
Google requires that businesses that serve there customers at their customers' locations must hide its address. However, this causes an notice in Moz Local advising that the Google listing is inconsistent. Is that something to just ignore?
I run a walking tour company that operates from a virtual office. We run tours are set locations outside the office. Because of this, Google requires that we hide our exact location. However, Moz Local is warning us that "incomplete listings can negatively impact your ability to rank well in search engine results". Most listings won't allow you to hide an exact address. Do the search engines understand this and therefore we won't get penalized? Thank you.
Local Listings | | freetours0 -
Optimizing a location the business doesn't actually reside in
I am optimizing a site for a general contractor in a small market -- Chittenden County, Vermont -- and I'm struggling with how to label his local identity on-page. His registered place of business is in a town about 12 miles outside of Burlington, which is the largest city in the county and state. Nearly 80% of geo modified keywords go to Burlington, and most people consider Chittenden County to be "greater Burlington." I am wondering whether it will help or hurt SEO to use "Burlington" in the titles, headers, etc, even though their actual location is a few miles away. They don't get customer visits -- business operations are located in a residence and all inquiries come in over the phone or email -- so I'm not worried so much about confusing visitors. Also, their official location will be available in the footer and contact page. If I go with "Burlington," how will this impact search rankings and G+ Places when I start focusing on citations in various directories. Will this slight geo discrepancy cause problems with organic and local SEO? I've been wrestling with this for a while. Your input is REALLY appreciated. Thanks, guys!
Local Listings | | ptdodge0 -
What to do if the domain name is very different from real business name for local listings
Hey guys, any advice is very welcome , I m´ ranking locally a website in the bay area for cabinets www.cabinetsbayarea.com we picked this domain name more for SEO purposes because it has the two most important keywords that we want to rank. My issue is that the real busniess name is HEMA DESIGN CENTER, so i dont know if we should change the name in the chamber of commerce to CABiNETS BAY AREA or list the business as HEMA DESIGN CENTER, with this website www.cabinetsbayarea.comr. We only mention the real name in the About Us. CABINETS BAY AREA it is more as a deparment of the real business name HEMA DESIGN CENTER What should i do? Thanks a lot, David
Local Listings | | conexion330 -
Google won't index my site?
Hi, I've just signed up and am new to SEO. I placed my site live around mid December 2013. Initially I got 2 pages indexed but now not even they show up for site:www.traditional-cleaning.co.uk. According the Moz analytics I have 3 pages with duplicate content which are: http://traditional-cleaning.co.uk/http://traditional-cleaning.co.uk/index.htmhttp://traditional-cleaning.co.ukProblem is I have no idea how to fix this, don't know whether Google isn't indexing my site because of this and generally am a bit stuck! Can anyone have a quick look at my site and give me a push in the right direction?
Local Listings | | EdwardoUK0