Internal Links - How to Increase them, Categories not being considered as Internal Links
-
Hi All:
As per my understanding, Internal Equity Passing Links is a metric defining PA. Now my website has around 65 internal links while few of my competitors have more than 180 links.
I am unable to understand how to increase the internal links passing equity on my website, because I can see, more number of links on my website than my competitors but opensiteexplorer does not show that.
I am really confused. Please help out if anyone knows something about this issue.
Thanks in advance.
-
We have a similar scenario. Many of the competitors have got more internal equity passing links and some of our clients have 0 or 1. We know that our clients have more links than these. We crawled the sites using the https://moz.com/researchtools/crawl-test and still showing same results. Any idea?
-
I would assume that any templated links won't count for internal equity passing links - for example the header, footer, sidebar, breadcrumbs and any other link lists that are repeated around the site even within body text.
I would therefore likewise assume it will only count unique/untemplate/natural looking natural links within body text (whether these be unique anchor texts, unique surrounding body text or uniquely coded possibly).
However when I compare to competitors this thesis not hold true. So it doesn't seem to work on these principles either!
-
I am also having the same issue. Wish there was more info on how to outdo out competitors on this particular issue. I know it's not the sole issue but we are trying to tip the balance here.
I have tried manually counting body text links manually on my site but this doesn't match moz count in any way either. I can't understand where it gets its count from. Without clearly understanding how this internal link equity count is made we can't take action to improve on it.
This has to be one of the most frustrating of all metrics in the Moz tool!
-
Have you by chance gotten this sorted out over the last several months? I'm seeing the same issue (using a BigCommerce template), and I'm not sure whether it's a Moz reporting issue or actually an issue with how Google sees the links on my site. Webmaster Tools shows many internal links, but Moz shows none.
Any insight you can offer would be very much appreciated.
-
Thanks for this explanation !!! This definitely helps.
I have a followup question on the same.
On the portal - http://www.champu.in , my front home page has sitemaps listed at the bottom of the page as a link, and sitemap page further has tons of links.
Unfortunately, using the OpenExplorer tool to see the links, which sitemap page has, it only shows one link and no other links.
I am unsure if this s regarding the template I am using as I can see some other websites on same platform - zencart having links being counted by OE.
Please share some advise on this, This would be extremely helpful.
-
All companies use different link indexes, so in a sense all of them are estimated to some degree. Google has the largest link index, but even then, it doesn't always "count" all the links in it's index as relevant.
Moz tries hard to include the links most likely to "count" and pass link equity. While no system is perfect, we're pretty proud of ours. Ahrefs and Majestic both have solid link indexes as well, both with their strengths and weaknesses.
I am unsure why you are not able to access more than 40-41 links for your competitors. We do limit the number of links to any given domain to 25. (meaning if Moz links to you 100 times, we'll only show you 25 of them). if you think it's another issue, feel free to give us the URL or if you'd like to keep it private you can ask the help team at help at moz.com. Hope this helps. Cheers.
-
Cyrus: Thanks for the note.
This has definitely helped us understand and prioritize the work. We are pretty new to SEO world and learning things step by step with the help of professionals on moz like you.
Just a small question here, that when i see my external links on Alexa, it shows more than my immediate competitors, however, in the openexplorer tool, it shows that I have less number of external links.
Moreover, i am not able to identify more than 40-41 external links which are linked to any of my competitor.
Any lights on this one.
-
Here's the thing: while internal links might help your PA, PA itself is a measurement of all incoming link metrics to the page, both external and internal.
Also, while internal links can help your PA score, we weight external links more, because external links tend to play a larger influence in Google's algorithm.
After the first few internal links, additional links probably won't move the needle much for you. Too many and it's easy to over-optimize. The best internal links are natural, and often located in the body of the text with anchor text that isn't forced, like in the paragraph above.
Hope this helps! Best of luck with your SEO.
-
We have added breadcrumbs anyway but still it does not show up.
-
Thanks Saijo. This is helpful.
-
You could try adding breadcrumb navigation to your pages to add some quality internal links. Another option is to cross link to your main pages from within the content where possible. Having a health amount of internal links is great and all but don't focus a lot on internal links alone, it's not something that will dramatically improve your ranking
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I'm stuck by internal linking.
What structure should a football website follow? Silo or Topic Cluster?
Link Building | | gogoanimetp
I need advice on my website. My website: https://tructiepbongda.site
I hope there are answers!
Thanks0 -
What MOZ domain authority are considered bad links?
As a general rule of thumb, what MOZ domain authority are considered bad links? Ie., is it for sites that are 20 and below? What is the DA floor where you should target links from?
Link Building | | jspinder150 -
If I disavow bad links on "disavow link webmaster" will they still show up on my moz reports?
We recently found out we have a lot of bad links linking back to our website from spam sites, I disavowed them through the google disavow link webmaster. On my moz report it still shows the links, is that normal?
Link Building | | Ryan.Cruz0 -
Refferal links
I have a site where I can pick up where my hits came from. So if somebody clicks from another website link to visit my website, I will then pick up from which website they came from and also which page they landed on. Will google penalize me for this and see this as paid advertising?
Link Building | | Heinwest0 -
"gimme links" = easy to fill out profile/personal reputation links that offer a do-follow anchor text flexible link
I'm doing some SEO for small niche service sites...and aside from niche directories and some light article marketing and local search directories (yelp, etc) there really isn't a budget for content generation. I really only have a budget for profile/submission links. What are some sites where you can quite easily fill out a personal profile with an anchor text variable link that may not be THAT juicy but will stick (i.e. not a spam/fake profile type of link, but something like Linkedin). I'll start with giving away 1 www.istockphoto.com Any others that aren't obvious?
Link Building | | ilyaelbert0 -
Link Spamming or Not? Block Internal Search Results From Indexing?
We are looking at providing our customers with the best experience when performing a site search for a product. Would it be bad SEO practice to have our internal search results show results for all 4 Brands linking to different domains? This would mean multiple outgoing links to other owned sites from the same IP. Is it a best practice to block internal search results using robots.txt?
Link Building | | SEO-Team0 -
RSS links vs. contextual links
Which has more value? Passes more "link juice"? Auto generated rss links or contextual links?
Link Building | | nicole.healthline0