Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Save 36% now!
      Moz Pro

      Save 36% now!

      Sign up
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      Save 36% now!
      Moz Pro

      Save 36% now!

      Sign up
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Access 20 years of data with flexible pricing
      Moz API

      Access 20 years of data with flexible pricing

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Technical SEO
    4. Redirect URLS with 301 twice

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Redirect URLS with 301 twice

    Technical SEO
    4
    5
    2564
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • AL123al
      AL123al last edited by

      Hello,

      I had asked my client to ask her web developer to move to a more simplified URL structure. There was a folder called "home" after the root which served no purpose. I asked for the URLs to be redirected using 301 to the new URLs which did not have this structure. However, the web developer didn't agree and decided to just rename the "home" folder "p". I don't know why he did this.

      We argued the case and he then created the URL structure we wanted. Initially he had 301 redirected the old URLS (the one with "Home") to his new version (the one with the "p"). When we asked for the more simplified URL after arguing, he just redirected all the "p" URLS to the PAGE NOT FOUND.  However, remember, all the original URLs are now being redirected to the PAGE NOT FOUND as a result.

      The problems I see are these unless he redirects again:

      1. The new simplified URLS  have to start from scratch to rank

      2)We have duplicated content - two URLs with the same content

      1. Customers clicking products in the SERPs will currently find that they are being redirect to the 404 page.

      I understand that redirection has to occur but my questions are these:

      1. Is it ok to redirect twice with 301 - so old URL to the  "p" version then to final simplified version. Will link juice be lost doing this twice?

      2. If he redirects from the original URLS to the final version missing out the "p" version, what should happen to the "p" version - they are currently indexed.

      Any help would be appreciated.

      Thanks

      1 Reply Last reply Reply Quote 0
      • KeriMorgret
        KeriMorgret @AlanMosley last edited by

        This type of structure also fits in nicely with your analytics package. You can look at all the visits to /toyota/ to see how popular that is compared with all the visits to /ford/, for example.

        1 Reply Last reply Reply Quote 1
        • AlanMosley
          AlanMosley last edited by

          If the p pages were only there for a small amount of time, then just forget them, as they wont have any links pointing to them.

          don't worry about the SERPS they will go way soon.

          but I would have renamed the HOME folder to a keyword. so that you get a keyword into your url.

          automobiles.com/toyota/camery

          is a better url than

          automobiles.com/camery

          KeriMorgret 1 Reply Last reply Reply Quote 0
          • AL123al
            AL123al last edited by

            Thank You Houses! Of course that is the soultion. I had been staring at the problem for too long that I couldn't see the wood for the trees!

            What would I do without Moz helpers!

            Thanks

            1 Reply Last reply Reply Quote 0
            • Houses
              Houses last edited by

              Ideally you don't want a redirect chain. It's best to redirect the old page to the new, missing out the middle one.

              Redirect the middle page to the new too.

              Hope that helps

              1 Reply Last reply Reply Quote 1
              • 1 / 1
              • First post
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • SamKlep

                301 redirect syntax for htaccess

                I'm working on some htaccess redirects for a few stray pages and have come across a few different varieties of 301s that are confusing me a bit....Most sources suggest: Redirect 301 /pageA.html http://www.site.com/pageB.html or using some combination of: RewriteRule + RewriteCond + RegEx I've also found examples of: RedirectPermanent /pageA.html http://www.site.com/pageB.html I'm confused because our current htaccess file has quite a few (working) redirects that look like this: Redirect permanent /pageA.html http://www.site.com/pageB.html This syntax seems to work, but I'm yet to find another Redirect permanent in the wild, only examples of Redirect 301 or RedirectPermanent Is there any difference between these? Would I benefit at all from replacing Redirect permanent with Redirect 301?

                Technical SEO | | SamKlep
                1
              • vmsolu

                How to redirect 302 status to 301 status code using wordpress

                I just ran the link opportunity option within site explorer and it shows that 31 pages are currently in a 302 status.  Should I try to convert the 302's to 301's?  And what is the easiest way to do this? I see several wordpress plugins that claim to do 301 redirects but I don't know which to choose. Any help would be greatly appreciated!

                Technical SEO | | vmsolu
                0
              • Emory_Peterson

                301 Redirects Relating to Your XML Sitemap

                Lets say you've got a website and it had quite a few pages that for lack of a better term were like an infomercial, 6-8 pages of slightly different topics all essentially saying the same thing.  You could all but call it spam. www.site.com/page-1 www.site.com/page-2 www.site.com/page-3 www.site.com/page-4 www.site.com/page-5 www.site.com/page-6 Now you decided to consolidate all of that information into one well written page, and while the previous pages may have been a bit spammy they did indeed have SOME juice to pass through. Your new page is: www.site.com/not-spammy-page You then 301 redirect the previous 'spammy' pages to the new page.  Now the question, do I immediately re-submit an updated xml sitemap to Google, which would NOT contain all of the old URL's, thus making me assume Google would miss the 301 redirect/seo juice.  Or do I wait a week or two, allow Google to re-crawl the site and see the existing 301's and once they've taken notice of the changes submit an updated sitemap? Probably a stupid question I understand, but I want to ensure I'm following the best practices given the situation, thanks guys and girls!

                Technical SEO | | Emory_Peterson
                0
              • TroyW

                301 Redirect with index.asp

                I am very new to all of this so forgive the newbie questions I will get better.   Ok so after starting a campaign I see that I have many issues including where some pages are being deemed as duplicate content. 1. The report says the http://lucid8.com has duplicate content on 2 other pages 2. When I look at them it shows that http://lucid8.com/index.asp and http://www.lucid8.com are duplicates. 3. Really these are the exactly the same page because the default page that is opened for www.lucid8.com http://www.lucid8.com etc always opens the index.asp page. 4. Now I read that I should do permanent redirects and how to do this via IIS and I tried to do a redirect from index.asp to www.lucid8.com but that does not work because www.lucid8.com is pointing to index.asp and so we end up in a circle. So the question is how do I get rid of these duplicate page references without causing problems. Thanks

                Technical SEO | | TroyW
                0
              • aactive

                Simple 301 redirect a subfolder to another subfolder

                Hi, I have a number of sub-folders that I have to move, each of which contains a number of files. subfolder A has files a, b & c subfolder B has files d, e & f
                subfolder C has files g, h & i A, B & C folders need to be X, Y & Z Will the following work? RewriteRule ^subfolder-A/* http://www.domain.com/subfolder-X/ [R=301,L]
                RewriteRule ^subfolder-B/* http://www.domain.com/subfolder-Y/ [R=301,L]
                RewriteRule ^subfolder-C/* http://www.domain.com/subfolder-Z/ [R=301,L] will this result in visitors to http://www.domain.com/subfolder-B/f.html being redirected to http://www.domain.com/subfolder-Y/f.html? All on the same domain. in reality we are talking hundreds of sub folders and thousands of files so we don't want to have to reference every file individually in the htaccess. Thanks

                Technical SEO | | aactive
                0
              • Alick300

                301 redirect using javascript

                Can I use javascript code to redirect(301) a webpage?

                Technical SEO | | Alick300
                0
              • Donaab

                How best to redirect URL from expired classified ads?

                We have problem because our content are classifieds. Every ad expired after one or two mounts and then ad becomes inactive and we keep his page for one mount latter like a same page but we ad a notice that ad is inactive. After that we delete the ad and his page but need to redirect that URL to search results page which contains similar ads because we don't want to lose the traffic form that pages. How is the best way to redirect ad URL? Our thinking was to redirect internal without 301 redirection because the httacces file will be very big after a while  and we are thinking to try a canonicalization because we don't want engine to think that we have to much duplicate content.

                Technical SEO | | Donaab
                0
              • briankb

                301 Redirect vs Domain Alias

                We have hundreds of domains which are either alternate spelling of our primary domain or close keyword names we didn't want our competitor to get before us. The primary domain is running on a dedicated Windows server running IIS6 and set to a static IP. Since it is a static IP and not using host headers any domain pointed to the static IP will immediately show the contents of the site, however the domain will be whatever was typed. Which could be the primary domain or an alias. Two concerns. First, is it possible that Google would penalize us for the alias domains or dilute our primary domain "juice"? Second, we need to properly track traffic from the alias domains. We could make unique content for those performing well and sell or let expire those that are sending no traffic. It's not my goal to use the alias domains to artificially pump up our primary domain. We have them for spelling errors and direct traffic. What is the best practice for handling one or both of these issues?

                Technical SEO | | briankb
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              • Digital Marketers
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.