How is it possible to create unique content (never blogged or discussed before) content on common topics? Is it practically possible?
-
It is a common advise by all seo experts to write unique and useful content in the articles or blog posts. How is it possible to find unique topics when thousands of small business owners blog on similar business?
Is it really possible? Any advise on this.
-
If you use your own style/company personality and address your individual market then you can boost engagement. You can also try vlogging (video blogging) or even podcasts (audio). Hope this helps
-
What questions do your customers or potential leads have? Answer these questions. They're obviously not already finding the content, and it's content that they want.
-
Lesley is absolutely correct. Writing a unique copy or even thousands of unique variations of a single article is very much possible. The best examples are article directories that contain thousands if not lakhs of unique articles on a same topic. Writing unique copy does not always mean to re-invent the wheel but can also be rewriting it while retaining the meaning or essence of the article, including some phrases or sentences unique to the author's writing style or something of that sort.
The key here is to make your copy different from millions of others that are already written and in the search engines' indices. It is also highly important to come up with such a variation that really adds value to your website and the Internet on the whole. Your web copy should justify its presence in the search engines by providing real value to the visitors. If you can do this, chances of your copy out-ranking the competition become high (of course can depend on ton of other ranking factors) as such content will be a natural link magnet and within no time, it would gain lot of SEO goodies.
Being a very strong advocate of unique and quality content my self, I give clear instructions to my content team while pointing them to few sample articles that are already there on the Internet.
Best regards,
Devanur Rafi.
-
It is totally possible with just about every topic. Write interesting articles that people want to read, it does not matter if someone else has written an article on it, make it your own article. Put your own spin on it. It is kind of like vampire stories, people keep writing them with new spins on them.
It really does not matter if the topic has been covered before, what you are wanting is original content. Don't copy other articles, get ideas from them, but use your own wording. I am sure there are thousands of articles about places to visit in Seattle, but maybe your article has places mixed together that are not found in just one other article.
Sometimes it can be difficult, but every topic can be written about, you just have to find a focus of what you are wanting to write about.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is dynamic keyword insertion a viable local SEO tactic/strategy for your content?
Hi mozzers, I have a meeting tomorrow with the dev team to discuss about dynamic keyword insertion implementation on a new site. This site currently holds 40 geo specific microsites with several service pages each carrying unique content. These pages(about 400 pages) are seen by VP of marketing as hard to maintain and inconvenient when wanting to change content across these pages. The VP is looking to automate content as much as possible without hurting our local SEO efforts. The dev team will be asking me if dynamic keyword insertion could a viable strategy for these 40 locations without harming local SEO. Currently we have a robust local SEO strategy in place and wouldn't want to change it unless dynamic keyword insertion is a viable option and won't hurt all the seo efforts that are in place? If this is not a viable solution, any recommendations on any other solutions we could use to satisfy the VP? If you have used DKI for your local SEO efforts, please share your thoughts and results that you have seen. Any real case scenario data/knowledge would be really helpful. Thank you!
Local SEO | | Ideas-Money-Art0 -
Community Discussion: Are You Practicing Awareness Of Your Own Marketing Questions?
Good Afternoon Moz Friends! This week, one of my favorite bloggers in the Local SEO industry wrote a post to celebrate his 5 year blogging anniversary. Phil Rozek has brought an incredible level of knowledge to the industry and one of the things I've most admired about his writing is the consistency with which he tackles common, important problems everyone involved is facing. The tip from Phil's anniversary post that I'd like to discuss with you all this this one, about practicing awareness of the obstacles you encounter in your daily work, for the purpose of investigation and possible public sharing of the solutions you discover: "Jot down every idea you have, every question you ask yourself that stumps you, and every question someone asks you that stumps you. Those are yourraw materials. You probably won’t write on all of them, but you’ll want the ability to cherry-pick." As a Moz staffer and a marketer, I can testify to the fact that my brain exists in a whirl of possibilities, questions and a never-ending search for relevant solutions. Never a day goes by in which I don't say to myself, at least once,"I wonder why that's like that? Why doesn't this work? How do I do that? What is that? Why don't I get that?" or something similar about a new product, new technology, Google issue, customer issue, industry issue or what have you. What I've learned is that if I have a question about something that I can't instantly resolve, chances are, I'm not the only one who has that question. If you're a blogger, a copywriter, an email marketer, a social marketer, if you can solve a common problem, you have just discovered something to share. _But,_if you're not practicing mindfulness, little questions that arise in the course of an 8 hour day can come and go. They can simply get lost. This is why I value Phil's common sense suggestion of jotting each mental query down as it arises. A spreadsheet seems like a great idea for this task. Just think of how many talking/sharing points you could accumulate in a month ... and how that could translate into blog posts, newsletters, tweets, etc. Now, I'd like to ask if you've come up with a method for capturing your own thought process when questions arise so that you don't lose track of what might be some of your best queries and ideas. If you have tips to share, the community could really benefit! Thanks!
Local SEO | | MiriamEllis4 -
Attacking Doorway/Thin Content pages?
What's the best way to approach fixing thin "city+services" pages? Would recommend doing one page at a time? Or doing a little on a bunch of pages at a time? For example, rewrite one page with 1,000 words of unique content, adding city specific images/videos of services rendered and local testimonials over the course of a week? Then go to the next page the following week? Or, one week add city specific images/videos to all the pages you can? Then, the next week add something else to all the pages? I'm trying to figure out the best way to scale this, and also which way google/search engines would prefer/look more kindly at? Thanks, Ruben
Local SEO | | KempRugeLawGroup0 -
How to promote a local SEO/Web design company via a blog (mainly blogging) and social media?
Hello, What is possible as far as promoting a local SEO and Web Design Company with a blog? I'm offering simple web design, both informational and product based, as well as SEO for existing informational and product-based companies here in Boise, Idaho. At first it won't be face to face so there's no local SEO. I honestly don't like to sell. I've done it for years and I'd like to spend my time blogging (mainly blogging), doing social media, and volunteering. How can I use this approach to get a beginning agency off the ground? Please don't tell me to go push my services. I'd like to get my company off the ground through avenues that have integrity to me. How do I do this? Feel free to include articles and videos in your response if appropriate. Thank you.
Local SEO | | BobGW0 -
Creating SEO Time Management Strategy
Hey Mozzers! Everything nowadays is automated- social media, content calendars, etc.. I am trying to get more organized with my time so that I can make sure each client is getting a fair amount of work, but this can be tough as one person managing 20 various campaigns; it leaves little time for connecting with influencers and finding those organic connections for link building. I was recently watching an old WBF 'Building a Monthly SEO Action Plan' and it missed the mark a bit on what I was hoping for. I was wanting Rand's time and what he prioritizes; reporting, link building, content refinement... What SEO time management strategy have you found useful? How do you break down your time each month/per campaign? Thanks!!!
Local SEO | | localwork0 -
What can I do to rank higher than low-quality low-content sites?
We lost our site in an actual meltdown at our hosting provider in January, and decided to do a new site instead of bring back a dated backup. So we've only been "active" at our URL since about May. That said, I have not seen any irregular or unexpected penalties. Not showing up is natural if you have literally nothing to show. We have had a site since then, though, and while it isn't going to win any award, we've built it with best practices using sites like this, trying to use natural, helpful, actual language to convey what we do and why we do it (we're web developers for small business making WordPress sites). Paying attention to titles, keyword frequency and variability, alt tags, etc. Always erring on the conservative side. While we build sites for people across the country (and a few in places like the UK), we just moved into an actual office space in our hometown so it's never been more important to push our visibility locally. We've just come back on the scene, in relative terms, so there's no expectation we'll crack the top five or ten; they all have teams of people and bags of capital and have been around many, many years, plus they link to the dozens upon dozens of sites they have done and promote their appearances in press releases and such. Their content is not bad, and most of it is good and not spammy. They are being genuine. That said, we're in the late 40s to late 50s right now. Happy to show up at all, but after that first group of legitimate sites, there are automatically generated webpages (which I thought couldn't even be listed...one is an MP3 download site that mentions one of the top companies in the page title, and just has a random video on the page) local companies touting themselves as SEO "experts" that say things like "Here at Company X, we work hard to bring you the best Rochester, NY web design in the hopes that when you make your Rochester, NY web design decisions, you'll think of us first Rochester, NY web design." I changed the company name and the location, but that's an actual line from their site job listings from places like Craigslist and Indeed hair stylists dentists (?!) Our code validates, we've incorporated Schema for our addresses, our site is usually fast (650ms to 1.3s in Pingdom from Dallas). We don't do any redirecting, our metas likes everyone else's don't count for ranking but are thoughtfully produced, we pay attention to using concise and accurate URLs without stop words, etc. There are also very very few resources loaded on a given page. That said, there's not a lot on the blog that's new and all told we have I think 13 total pages including a few posts. Is it even possible to get close to the actual pack if we, for example, posted more regularly? I was just reading here about how we shouldn't put our links in the site footers of our clients (which we don't always anyway), so I have them only as branded links, only on the homepages, and only on sites that, when crawled, didn't have nonzero spam scores (everyone else has a nofollow link in our portfolio). I realize this is a super generic question but I wasn't quite sure how to search out this particular use case given that our aspirations are so basic...just trying to figure out if there's something obvious we're missing and shooting ourselves in the foot over. A thousand pledges of gratitude! (if this is too common and I just didn't see a duplicate, let me know and I will delete it or ask for it to be deleted....also, I don't want to appear spammy so I am not linking to my site unless it's absolutely necessary...not sure what protocol is...I'm pretty self-aware so I do believe everything I've said above is true).
Local SEO | | eaglenestmedia1 -
Francise Space: How to handle Duplicate Content?
We have a client - http://www.certapro.com/ with 330+ individual franchises. The individual franchisees all share the same content. If you perform a series of search by zipcode, you'll see the different regions all share the same copy blocks. How would you handle this situation? New content for all 330+? Canonicalize them to a single source? Keep in mind we need to scale and would have to work with the local partners who may not be web savvy. Also thinking about iframing the same content as an alternative.
Local SEO | | Aviatech0 -
Duplicate site content and setting up country specific domains
We look after a website which was originally just hosted on mysite.co.uk. We expanded to the European markets creating mysite.de and mysite.fr getting each product and page translated properly into German and French respectively. We have really good success on google.de and google.fr for these sites. We want to do the same with google.ie and create mysite.ie for the Irish market but as they speak English there will be no translation required. The only thing we will change is the base currency from GBP to EUR. From a duplication point of view will this be bad for both businesses mysite.co.uk and mysite.ie or will the .ie site be seen as the 'copier' and the .co.uk as the authority? Has anyone got any advice over best practice here and what would be the best thing for us to consider? We absolutely cannot risk the .co.uk site ranking wise. It's unrealistic for us to rewrite each product description and page so it means the same thing but is worded differently to avoid the duplication issue.
Local SEO | | gavinhoman0