Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

Your browser does not seem to support JavaScript. As a result, your viewing experience will be diminished, and you have been placed in read-only mode.

Please download a browser that supports JavaScript, or enable it if it's disabled (i.e. NoScript).

New-york-city vs. broadway as a URL parameter

Intermediate & Advanced SEO

447

TheaterMania last edited by

We're a content publisher that writes news and reviews about the theater community, both in New York City (broadway mainly) and beyond.

Presently, we display the term 'new-york-city' in news articles about Broadway / New York City theater (see http://screencast.com/t/XlifMdT9QP).

Would it be better for us to replace that term with simply 'Broadway' to improve its searchability?

I was doing some google trends keyword research and it looks like the search term "Broadway" in various permutations is substantially more popular than "New York City Theater."
1 Reply Last reply
Reply Quote 0
irvingw last edited by

Looks like you answered your own question. I would hesitate about changing existing URLs and make the update for future posts. If that's not possible, you must have 301 redirects working properly. Also, if your targeting Broadway Theater, you need to make sure that keyword exists on the page content and try to change the breadcrumb to read Broadway instead of New York.
1 Reply Last reply
Reply Quote 0

Got a burning SEO question?

Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.

Start my free trial

Browse Questions

View

From

Sorted by

With category

Explore more categories

Related Questions

What is the Redirect Rule for corresponding https urls to new domain with the same https urls?

2 sites have the same urls but the owner wants just the 1 site. So I will be doing a 301 redirect with .htaccess from https://www.example.co.uk/sportsbook/SOCCER/today/ redirecting to https://www.example.com//sportsbook/SOCCER/today/ There are a lot of urls that are the same, so I was wondering what the rule is to put in the file please that will change them all to the corresponding urls? Would this be correct?... RewriteEngine on
RewriteCond %{HTTPS_HOST} ^example.co.uk [NC,OR]
RewriteCond %{HTTPS_HOST} ^www.example.co.uk [NC]
RewriteRule ^(.*)$ https://example.com$1 [L,R=301,NC] Or would a simple rule like this work... redirect 301 / http://www.new domain.com/ If not correct could you please give me the correct rule, thanks! Then of course doing a change of address of address in webmaster tools after. Also... do I still need to do the forwarding from the https://www.example.co.uk/ domain provider after as well? Many thanks for your help in advance.
Intermediate & Advanced SEO | | WSIDW

0
Does it make sense to create new pages with friendlier URLs then redirect old pages to new?

Hi Moz! My client has messy URLs. does it make sense to write new clean URLs, then 301 redirect all old URLs to the new ones? Thanks for reading!
Intermediate & Advanced SEO | | DA2013

0
Canonical URL & sitemap URL mismatch

Hi We're running a Magento store which doesn't have too much stock rotation. We've implemented a plugin that will allow us to give products custom canonical URLs (basically including the category slug, which is not possible through vanilla Magento). The sitemap feature doesn't pick up on these URLs, so we're submitting URLs to Google that are available and will serve content, but actually point to a longer URL via a canonical meta tag. The content is available at each URL and is near identical (all apart from the breadcrumbs) All instances of the page point to the same canonical URL We are using the longer URL in our internal architecture/link building to show this preference My questions are; Will this harm our visibility? Aside from editing the sitemap, are there any other signals we could give Google? Thanks
Intermediate & Advanced SEO | | tomcraig86

0
Search traffic decline after redesign and new URL

Howdy Mozzers I’ve been a Moz fan since 2005, and been doing SEO since. This is my first major question to the community! I just started working for a new company in-house, and we’ve uncovered a serious problem. This is a bit of a long one, so I’m hoping you’ll stick it out with me! ***Since the images aren't working, here's a link to the google doc with images. https://docs.google.com/document/d/1I-iLDjBXI4d59Kl3uRMwLvpihWWKF3bQFTTNRb1R3ZM/edit?usp=sharing Background The site has gone through a few changes in the past few years. Drupal 5 and 6 hosted at bcbusinessonline.ca and now on Drupal 7 hosted at bcbusiness.ca. The redesigned responsive design site launched on January 9th, 2013. This includes changing the structure of the URL’s, such as categories, tags, and articles. We submitted a change of address through GWT shortly after the change. Problem Organic site traffic is down 50% over the last three months. Below, Google analytics, and Google Webmaster Tools shows the decline. *They used the same UA number for Google analytics, so that’s why the data is continuous Organic traffic to the site. January 2011 - Dips in January are because of the business crowd on holidays. Google Webmaster Tools data exported for bcbusiness.ca starting as far back as I could get. Redirects During the switch, the site went from bcbusinessonline.ca to bcbusiness.ca. They were implemented as 302’s on January 9th, 2013 to test, then on January 15th, they were all made 301’s. Here is how they were set up: Original: http://www.bcbusinessonline.ca/bcb/bc-blogs/conference/2010/10/07/11-phrases-never-use-your-resume --301-- http://www.bcbusiness.ca/bcb/bc-blogs/conference/2010/10/07/11-phrases-never-use-your-resume --301-- http://www.bcbusiness.ca/careers/11-phrases-never-to-use-on-your-resume Canonical issue On bcbusiness.ca, there are article pages (example) that are paginated. All of the page 2 to page N were set to the first page of the article. We addressed this issue by removing the canonical tag completely from the site on April 16th, 2013. Then, by walking through the Ayima Pagination Guide we decided for immediate and least work choice was to noindex, follow all the pages that simply list articles (example). Google Algorithm Changes (Penguin or Panda) According to SEOmoz Google Algorithm Changes there is no releases that could have impacted our site at the February 20th ballpark. However - Sitemap We have a sitemap submitted to Google Webmaster Tools, and currently have 4,229 pages indexed of 4,312 submitted. But there are a few pages we looked at that there is an inconsistency between what GWT is reporting and what a “site:” search reports. Why would the submit to index button be showing, if it’s in the index? That page is in the sitemap. Updated: 2012-11-28T22:08Z Change Frequency: Yearly Priority: 0.5 *GWT Index Stats from bcbusiness.ca What we looked at so far The redirects are all currently 301’s GWT is reporting good DNS, Server Connectivity, and Robots.txt Fetch We don’t have noindex or nofollow on pages where we haven’t intended them to be. Robots.txt isn’t blocking GoogleBot, or any pages we want to rank. We have added nofollow to all ‘Promoted Content’ or paid advertising / advertorials We had TextLinkAds on our site at one point but I removed them once I satarted working here (April 1). Sitemaps were linking to the old URL, but now updated (April)
Intermediate & Advanced SEO | | Canada_wide_media

1
Strange URLs, how do I fix this?

I've just check Majestic and have seen around 50 links coming from one of my other sites. The links all look like this: http://www.dwww.mysite.com
http://www.eee.mysite.com
http://www.w.mysite.com The site these links are coming from is a html site. Any ideas whats going on or a way to get rid of these urls? When I visit the strange URLs such as http://www.dwww.mysite.com, it shows the home page of http://www.mysite.com. Is there a way to redirect anything like this back to the home page?
Intermediate & Advanced SEO | | JohnPeters

0
URL rewrites

We have a problem whereby a number of our urls are adressable from different urls - I'm told because of a quirk of developing in .net. e.g. mysite/FundComparison mysite/Fund-comparison mysite/fund-comparison We asked our supplier who hosts this section of our site to do some url rewrites so that the duplicates would 301 to the correct url. They're on IIS 6.0 and are not ready to upgrade to IIS 7.0 (my recommendation, which makes it easier for them to do the rewrite using the rewrite module). They said it would take 6-8 weeks to implement a web controller to do this. "The bulk of the time for this implementation is in the build of the engine + the addition of all the possible permutations of the URL to redirect to the proper URL." This sounds absolutely insane to me. I would have thought it could be done in a matter of hours. What do people think?
Intermediate & Advanced SEO | | SearchPM

0
Does Google index url with hashtags?

We are setting up some Jquery tabs in a page that will produce the same url with hashtags. For example: index.php#aboutus, index.php#ourguarantee, etc. We don't want that content to be crawled as we'd like to prevent duplicate content. Does Google normally crawl such urls or does it just ignore them? Thanks in advance.
Intermediate & Advanced SEO | | seoppc2012

0
URL - Keywords

My domain name contains my top two keywords. Am I penalized if I create another page where I add my domain key words a 2nd time after the domain name along with a subcategory and the name of a state. I don't know what white hat and black hat is so I want to make sure I stay white hat. Also I didn't know it but is it true that your title shows up in your domain name?
Intermediate & Advanced SEO | | Boodreaux

0