Google is showing product rating of 1-star in search results when average rating is 3.7 - 4 stars
-
When searching for the brand name "SteriPEN", the #3 listing on the SERP is for one of SteriPEN's "Adventurer Opti" product at REI.com,
On the SERP for this search, the REI listing for Adventurer Opti product displays showing the product as 1-star based on a product review from 2010.
What we don't understand is the fact that the product history has a 3.7 to 4.2 rating on most websites. Why would a product with so many reviews and established history have 1 review that drives the 1-star rating from such a prominent retailer?
Makes no sense. Any suggestions as to whom we might be able to contact for help with this is greatly appreciated.
-
You are correct. We discovered the pattern across many products not just SteriPEN. Thank you for taking the time to respond.
-
It looks like there's a glitch in the markup on the REI website (or whichever 3rd party review software REI uses). Only one of the reviews on the website is being read and put into the snippet on Google. It looks like it might have been the first review given: a 1-star review by "dan hiker" from 4 years ago. Like the markup isn't being automated on each review after that one.
This looks like an issue on REI's side, and not an error with Google.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
HTTPS, free certificates and Google seo
As we all know, Google decided to give some weight in rankings to encrypted sites. SSL certificate providers are quite a lot out there, but there is also a free alternative (Let’s Encrypt). I've been going over some of these services and compared Godaddy's and the above certificates, and there isn't much of a difference. The question is: using a free certificate would have the same effect as a paid one? I would rather pay for one than be punished for using a free one, but free would be good too.
On-Page Optimization | | anitawapa
What's your take on this? Thank you0 -
Less than 1 subdomain Moztrust
This is the website http://www.gbzconsulting.com Not quite sure about the reason that my site is receiving almost 0 subdomain Moztrust. However, the on-page optimization tool show that the home page is ranked A. Any idea what I am missing or what I should do to improve?
On-Page Optimization | | Tel0 -
SeoMoz On-Page Rating
Hello everyone! I am just checking the on-page optimization for the website I look after and I am getting some ratings related to the keywords I target for those pages. How should I consider the numeric score I get? (10 on average) Also what is a good score for those pages? Cheers Oscar
On-Page Optimization | | PremioOscar1 -
Number of Words Product Pages
Hello, Can you give me some examples of how many words you use for product pages? I know it's going to vary and that quality is more important than number of words, but what's been optimal for you and why?
On-Page Optimization | | BobGW0 -
Page authority 1 for new URLs
Hi There Quite a beginner question. I have changed url structure last week and is already avaliable on google.What i find strange is that the PA reported by SEOMOZ is 1 and there's no google cache. If the page has to crawled yet, why it's avaliable on google index already? Dario
On-Page Optimization | | Mrlocicero0 -
Product links on homepage
Hi, I;m wondering if it really does aid SEO or even hinder it now to have lists of top selling products as links on the base of each page. This was recommended to us sometime ago by a consultant so we did it but is it outdated? I'm concerned it may penalise our pages now by creating too many links? opinions appreciated. wwww.gourmetdirect.com and scroll down to see what I mean
On-Page Optimization | | GourmetDirect0 -
Product Page Optimization
I work for an ecommerce site and we are currently in the process of redesigning our product page. Any useful, must-do tips for this? If it helps, our site has both hard goods and apparel that can be imprinted and customized to the buyers liking. Thanks for any help!
On-Page Optimization | | ClaytonKendall1 -
Optimisation for Google Images
What techniques do you use for the optimisation of images on Google. Alt tag , image title Surrounding text Anyone tested actual linking to the image url and not the page url. I have achieved hundreds of top listed images but when it gets competitive what is the most useful technique you have used. Thanks
On-Page Optimization | | onlinemediadirect0