Pre-launch market/industry research
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I am getting ready to start a web based marketing firm, with a strong focus on local search and b2b organic search engine optimization. However, I want to pick a specific b2b market to focus on when the site goes live.
How do I go about conducting this market research when i do not have any visitors to my site yet. My goal is to spot a market/industry that has a gap where my service will be in demand? All of the popular guides and blogs focus on market research that takes place after you launch your website or after you already have an audience to analyze.
Any advice or suggestions on conducting market/industry research without having a audience yet would be greatly appreciated!
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look at other websites that have achieved this goal that you wish to do.
you are going to start marketing agency and you want to know how to do the keyword research.
Alexa.com compete.com they both feature information on sites other than your own. You can Google similar sites as well.
A excellent example of a local SEO site that has succeeded would be whitespark.ca
for B2B organic search look at any HubSpot partner http://www.impactbnd.com/ or http://www.kunocreative.com/
everyone these companies are doing well and I list them just so you can try and learn from what they have achieved.
Case studies on B2B organic agencies are plentiful at http://www.hubspot.com/partners
I hope this helps,
Thomas
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