Wikipedia and Domain Authority?
-
Hi there, my company is an online publisher of Theater news and reviews. We also sell theater tickets.
We presently don't have a Wikipedia page. Would creating one generally help our search rankings?
-
I was actually recently asked about a Wikipedia page for our company as well. We currently have a fairly strong brand but our domain authority is only 32/100 and we only have links coming in from 73 different domains(822 total links). Should we hold off on a Wikipedia page for the reasons outlined above?
Also, I should add that somebody did try to create one recently but it was deleted by Wikipedia.
-
Anyone can edit a Wiki page = bad for your business. If you can't control it, or constantly have to edit what people type it's not worth the time investment.
Wiki outranking your main site = bad for your business. Here's why: Wiki often has a ton of references and links on a page about a business. The chances that a user will click one of those and navigate away from your page is very high. Worse case would be that a user clicks a similar business, that is a competitor of yours. Think of it like having the "related videos" displayed at the end of a youtube video. They click, they leave, you are not thought of again. One thing to remember when advertising on the internet; It is your job to convince people to use your services. People that do not know your business don't owe you anything, and have no brand loyalty to your company.
-
I'm not sure Wikipedia outranking my site is a bad thing.
The vast majority of people that visit my site from search come to purchase tickets. Since they can't do so on Wikipedia, they'll naturally navigate to ours if their intention is to purchase.
Also, wouldn't having a Wikipedia page about us help people trust us more (and therefore, remove an obstacle to purchasing)?
-
Wikipedia editors often delete pages about individuals or businesses if they deem that the individual or business isn't notable enough to have their own page. So in most cases probably not a good idea.
-
I agree with EGOL.
Another problem with Wikipedia is that you don't have control over the content - anyone can edit a page.
Maybe one day your company will become well-known enough for someone to independently create a Wikipedia page about the company. At that point Wikipedia might be less likely to outrank your own site!
-
Great question, I've actually wondered about that too. Would the answers change if we were talking about doing a biography for an individual of a business on Wikipedia? Still not a good idea?
Thanks,
Ruben
-
I agree with EGOL. I see what you are trying to do, but I would try and capture that traffic and content for your own site, then to give it away to Wikipedia.
-
I would not do it. Why?
-
there is a good chance that it will outrank your website
-
I think that a nice article about your company, posted on your site as an "about us" or "our history" page would be more beneficial. If people like you they will share that page.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Choosing a domain
Hello Mozzers! If given a list of 25 domains that are all owned by the client, and all relevant to their website, what criteria would you use to choose one? Long story short, the client sold the original domain and now needs a new one. Thanks!
Branding | | FrankSweeney
Frank0 -
Subfolder marketing issue - buying a new domain and 301 to subfolder on existing domain
Hello, I have a specific question and I'll try to be as precise as possible. I have a well ranked domain with good PA. When we were starting our new service I found out that for SEO purposes it would be best to put it under subfolder instead of subdomain or new domain all together because of PA that our domain has. Now, that went pretty well and our new service started appearing in SERPs and is improving rapidly since our link builing strategies were quite sucessful. But there is a problem - we can't advertise our service with a link like this - www.domain.com/subfolder. It's just really messy. And I was wondering if we buy a new domain and 301 redirect it to our subfolder what impacts will that have? If people start linking us as www.newdomain.com will it pass all the juice to www.domain.com/subfolder? Marketing wise I see a lot of benefits using newdomain but I'm afraid it can have SEO downsides and I'm asking for your help to clarify these. Thank you in advance, Best regards, Ivan
Branding | | mintmediadu0 -
Moving to a new domain
Hi, We are about to rebrand. This means we need to move all of our content on to a new domain. I want to make sure this process is as smooth as possible and we don't lose too much by way of rankings. I have read this page: http://googlewebmastercentral.blogspot.co.uk/2008/04/best-practices-when-moving-your-site.html and plan on following the instructions to the letter, but was wondering if anyone had any additional tips? Also, the article linked above is OLD. From 2008, is there anything'new' that I should know? Thank you (in advance) for any help you can offer, it is much appreciated! Best wishes, Amelia EDIT: I forgot quite a big element when first posting this question! We are merging two existing websites into the new URL. The two sites are for two different products we offer, but we'll now be offering both products under the same URL.
Branding | | CommT0 -
Moving Blog from www.topic.domain.com to www.domain.com/blog
Hi Fellow Mozzers, Just started off here on seomoz.org and am super happy to have joined the community! I've recently started a new job as web optimization manager for an education company. There is a lot to do and one of my first tasks is to figure a better strategy for our current blog. I've convinced our management to move our blog from topic.domain.com to domain.com/blog. My research has shown that this is a better strategy so that our blog can receive the DA of our root domain, get more people to click through our site, and even receive more natural searches (PLEASE, someone correct me if I'm wrong on this). Anyway, our blog is currently hosted as a Wordpress blog and we're wondering if it's more worthwhile to build a blog platform ourselves or continue using Wordpress. I am not a technical guy and don't know the backend stuff to make it happen, but my concern is primarily for the optimum search capacity. Also, our bloggers frequently put links to different portions of our website - does this hold any negative SEO value in terms of too much internal linking? I personally wouldn't assume so, but then again I could be wrong. Finally, we also track our main website using Google Analytics- currently, the only tracking we have installed on our blogs is the default provided by Wordpress (yes yes I know, but that's why i'm here -- to fix these weaknesses). I'm assuming we will be able to better track using GA when the switch is made. So, I guess my questions are: (1) Is my research correct in that it's better to have our blog hosted as domain.com/blog over topic.domain.com (2) Are there any best practices in making this switch and/or any negative implications with continuing to use Wordpress or should we build our own platform (we have the internal resources to do so, but would prefer to take the easiest and best route in terms of SEO and community building). (3) Will it still be just as easy to track using GA. Thank you!! Pedram
Branding | | CSawatzky0 -
Which Domain Name to Choose
A non-profit I run owns two domains - ChristianSimplicity.com and SimpleLivingWithGod.com. I have just started producing content under ChristianSimplicity. These are long-term projects and we have resources to commit to them. They do not need an economic return and that is not going to be sought. Ultimately I want the sites to rank high on the key words like - Simple Living Living a Simple Life Living Well The Good Life Christian Lifestyle Christian Simple Living I have a two part question. . . I'll ask the first part now. The second may be irrelevant depending on the first answer. **Which domain name of the two is best to start out the site? ** We already have some content on the first site, but are early enough in the process that it isn't a big deal for us to switch and I don't think we will lose too much with respect to rankings. Will the second domain name partial match on key word phrase help significantly more in ranking for the harder term Simple Living? I already rank 14 for Christian Simple Living - and I'm willing for that to drop to have the longer term goal of ranking higher on Simple Living. Thanks.
Branding | | WithGodInc0 -
Building Site Authority vs. Link Building
Hi,
Branding | | rayvensoft
I just watched the recent Whiteboard Friday, and I have one question. He talks a lot about "Building Site Authority". Is that just Link Building, or is it something else? If it is Link Building, does that mean that exchanging (3 way, or non-reciprocal) links with other "relevant" and good sites still works, as long as you use your brand name and/or url in the anchor text? Or did I misunderstand. Is "Building Site Authority" something entirely different from Link Building? Sorry if it is a basic question, I just want to make sure I understand the difference if there is one. Thanks in advance!0 -
Use blog.domain.com or socialbrand.com?
I've got a little bit of a dilemma. A company I'm working for has an ecommerce site that is moving to Volusion. It is impossible to add "domain.com/blog" so I am forced to use a subdomain in order to keep consistency. We are starting a push in Social media and have secured shorter handles for the brand to use on the different networks. One of the main goals originally for developing a blog is to build trust but since the domain names are so big (26 characters) and the ecommerce sites already have a good amount of trust building factors in them I am beginning to question my original plan. My question is this: If I go with a shorter brand recognized domain name to develop the blog on which is different than the ecommerce domain (keyword matched) will I loose too much trust and ranking opportunity because of the difference in domains. I know there isn't a golden bullet for this question but i would love to get you your take on it.
Branding | | BenRWoodard0 -
.us domain extension for US locales
I have a large US travel site and am looking to make targeted pages for specific locations, attractions etc around the United States. With many of the TLD's already purchased for these niches, I thought about using the .us extension as it seemed relevant to the topics. Does this hurt seo possibilities or does the .us extension come across as spammy?
Branding | | Millibit2