Building a high-traffic website in a jobs-related domain
-
Hi,
We are currently planning upon starting a website that’s targeted towards people looking for government jobs in India. Here are the primary / base keywords that we are targeting:
- Sarkari Naukri
- Government Jobs / Govt Jobs
- Latest Government jobs
- Banking Jobs
- Bank jobs
- Railway jobs
- Employment News
- IBPS
- SSC
We’re confused that how should we go about ranking on top for these / long tail keywords around it? Because, we think that this is not a domain where you can write long and information-oriented posts (1400-1500 words) to crack SEO. People come to websites under this domain to look for latest jobs and that might or might not be around the high-traffic keywords mentioned above. Secondly, it might not be possible to write a lot of long & information-oriented content around these newer job posts.
How do we go about building a high-traffic website in this domain?
Thanks...
-
Thanks for the question.
First, I'll say that my opinion is controversial -- a lot of people would not agree with me. I think I'm right, but take any opinion with a grain of salt.
We’re confused that how should we go about ranking on top for these / long tail keywords around it? Because, we think that this is not a domain where you can write long and information-oriented posts (1400-1500 words) to crack SEO.
This is your first problem. You're falling into the old trap of thinking that "SEO" is a "bag of tricks" to get you to #1 for a set of keywords. Those tricks worked years ago, but thankfully, they no longer do. "SEO" is not something you do; "SEO" is what happens as the result of good web development and good marketing. "SEO" is a collection of best practices that help you to build an online brand that deserves to rank highly.
Take the search phrase "best London restaurants." Google does not want to list results based on keywords, content, or links. Google wants to list results based what the people living in London actually think are the best restaurants.
Today, the key to "SEO" success is to build an online brand through the following process:
1. Build a great website on a technical SEO level (fast-loading, optimized for mobile, etc.) with a wonderful user experience (UX).
2. Publish original, authoritative content on the topics that would interest your audience.
3. Use public relations and social media to promote both your website as a whole and the content on the website
4. Repeat steps two and three indefinitely, and traffic, (earned!) links, rankings, and more will grow naturally over time.
It's not easy, and it takes time. But nothing good ever comes quickly.
What I guess I am saying: To be successful today, think less like an "SEO" and more like a "marketer." What makes you special and differentiates you from other similar websites? What is your brand? How will you position the website? What's your messaging? Those questions are more important to answer today than those about keywords and links.
Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What Exactly is traffic lift?
Under the keyword gap analysis under the competitive analysis report, there is a mention of traffic lift and it provides a number. Does the number represent the number of users or the number traffic to expect for that term? Or is it the positions?
Competitive Research | | SEOBrandBoca1 -
How can you rank nr 1 for high competitive keyword with low DA and only 1 backlink?
Hi! Was wondering if anyone can explain this a bit clearer...
Competitive Research | | AleksanderOlsen
Image attatched... How is it possible to rank on Google Norway for spot nr.1 (page in English language) and spot nr.2 (page in Norwegian language) , when all you competitors have higher PA, DA and a lot more backlinks and better on-page optimization according to MOZ? Is there something I´m misunderstanding?
Just when I thought SEO started to make sense 😞 7sXH00d0 -
Does link equity still count after an expired domain is purchased?
Hi guys, We've recently noticed a (very) minor competitor competing with us, as well as some of our industry's biggest names, in the Google SERPs - and the reason why has us absolutely stumped. Aside from an awful website from an aesthetic/UX point of view, their on-site content is horribly over-optimised, with keywords on the homepage even STRONG TAGGED for crying out loud! A backlink check using OSE and Ahrefs found 19 linking domains - most of which were just trash - but there were 5 that boasted some decent DA, the highest being 43. The thing is, these 5 sites are all very generic industry-relevant "blogs" that provide exceptionally poor quality content. The thing is, they have some very high quality backlinks (the BBC, the Guardian and CNN to name just three) acquired when the websites were something different entirely. The competitor has basically bought expired domains, turned them into basic websites related to our industry and linked them to their main domain. My question then is: is this competitor benefiting from the very high quality links that are pointing at sites that are then linked to their main domain? I found an article from 2009 that suggested old links stop counting after being purchased by someone else, but we are stumped as to why they could be otherwise. Thanks in advance everyone! John
Competitive Research | | NAHL-14300 -
How can I track relevant websites my visitors are viewing?
I'm wanting to build a in-depth profile for my company's typical site visitor and I was wondering if there is anyway to view other websites that visitors are searching for online to get an idea of their hobbies/interests and how they spend their free time. I'm not sure if I'm asking the right questions in Google because the results are very broad and are more about reading analytics for your own company. Can anyone point me to a website or software that allows for this sort of thing?
Competitive Research | | CleanEdisonInc0 -
Abnormally high number of root domains linking to root domains
My client runs a very small business hiring out space in a single warehouse and rarely adds content to his incredibly badly optimised wordpress site. Can anyone make any wild guesses as to why my client has 2.9 million root domains linking to root domains? He also has a domain authority of 100. Strange when the number one competitor in warehouse space in this part of the world is Gumtree (equivalent of Craig's List) and that only has 9.25k root domains linking to root domains and site authority of 80. Is there any way of finding out where these links are coming from via Moz? Thanks
Competitive Research | | SocialStreets.Co0 -
Should I set up multiple websites with keywords in the domain?
I work for an e-commerce brand that manufactures sells 2-3 uniform products for medical professionals. Of course, we set out originally using our brand name as our domain name, and we will continue down that path. However, our best products are the premium lab coats we sell, and we're currently facing an uphill battle for the keyword combo, "lab coats" which is 44% competitive. In our ranking analysis, we can see that we're up against 2 major competitive forces: extremely high domain authority (i.e. Amazon & Ebay), and stores that have the phrase "lab coats" or the word "lab" in their domain name. We recently dropped the hosting package we had with the domain www.scrubsandlabcoats.net (which was redirecting to our primary domain) and our ranking dropped almost immediately afterwards. We put that site back up and now 301 redirect it to our main site but it doesn't look like we restored whatever it was that was in place on that site (before my time) because our rankings haven't improved back to where they were a few months ago. Question is: Would it make sense to purchase a domain with the combination of our brand name and the words "lab coats" and then put up a few pages with links to our top productus OR would that be no more effective than what we already have in place (www.ourdomain.com/lab-coats.html)? Also, any guesses on what kind of crazy set up we used to have on that other domain (scrubsandlabcoats.net) that was helping us in the past? Really appreciate the help!
Competitive Research | | dstepchew0 -
How does TTH have only 220 Domain Backlinks?
Was looking at these guys today http://www.tentonhammer.com/ One of the orginal games websites, an authority in its niche and 7 years old (about as long as that niche has existed) Its all unique, high quality content but it has a only 220 linking domains, including BBC etc It doesnt make any sense to me that this website should have so few linking domains. Anyone have a thought as to whats going on here? S
Competitive Research | | firstconversion0 -
Best place to view referral traffic on a third party site?
What is the best site / tool to use to view referral traffic on a third party site?
Competitive Research | | nicole.healthline0