Building a high-traffic website in a jobs-related domain
-
Hi,
We are currently planning upon starting a website that’s targeted towards people looking for government jobs in India. Here are the primary / base keywords that we are targeting:
- Sarkari Naukri
- Government Jobs / Govt Jobs
- Latest Government jobs
- Banking Jobs
- Bank jobs
- Railway jobs
- Employment News
- IBPS
- SSC
We’re confused that how should we go about ranking on top for these / long tail keywords around it? Because, we think that this is not a domain where you can write long and information-oriented posts (1400-1500 words) to crack SEO. People come to websites under this domain to look for latest jobs and that might or might not be around the high-traffic keywords mentioned above. Secondly, it might not be possible to write a lot of long & information-oriented content around these newer job posts.
How do we go about building a high-traffic website in this domain?
Thanks...
-
Thanks for the question.
First, I'll say that my opinion is controversial -- a lot of people would not agree with me. I think I'm right, but take any opinion with a grain of salt.
We’re confused that how should we go about ranking on top for these / long tail keywords around it? Because, we think that this is not a domain where you can write long and information-oriented posts (1400-1500 words) to crack SEO.
This is your first problem. You're falling into the old trap of thinking that "SEO" is a "bag of tricks" to get you to #1 for a set of keywords. Those tricks worked years ago, but thankfully, they no longer do. "SEO" is not something you do; "SEO" is what happens as the result of good web development and good marketing. "SEO" is a collection of best practices that help you to build an online brand that deserves to rank highly.
Take the search phrase "best London restaurants." Google does not want to list results based on keywords, content, or links. Google wants to list results based what the people living in London actually think are the best restaurants.
Today, the key to "SEO" success is to build an online brand through the following process:
1. Build a great website on a technical SEO level (fast-loading, optimized for mobile, etc.) with a wonderful user experience (UX).
2. Publish original, authoritative content on the topics that would interest your audience.
3. Use public relations and social media to promote both your website as a whole and the content on the website
4. Repeat steps two and three indefinitely, and traffic, (earned!) links, rankings, and more will grow naturally over time.
It's not easy, and it takes time. But nothing good ever comes quickly.
What I guess I am saying: To be successful today, think less like an "SEO" and more like a "marketer." What makes you special and differentiates you from other similar websites? What is your brand? How will you position the website? What's your messaging? Those questions are more important to answer today than those about keywords and links.
Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why my website's Alexa rank is dropping
My website Alexa rank has dramatically dropped in the past 3 months: Website: www.sastasundar.com End of July, 2012: 5217 Global, 265 Local(India) But Now: ** 29260** Global, 2274 Local(India) Definitely something big has affected my global ranking and I'm not able to figure it out. Please help.
Competitive Research | | foreseegame0 -
My competitor's sneaky link building technique
Hi, I can't figure out how my competitor seems to fit four invisible nav menus into her home page. If you view her page source and type "/about" for example, it shows five examples of the text linking to her "about" page. But four of them can't be located on the web page (they are hidden). How does she do this? She basically has four duplicate links that are counted for SEO but can't be seen on the webpage. address: http:// camilla peffer.com. au/ Any ideas?
Competitive Research | | SleekCopy0 -
What To Focus On SEO / Link Building for this campaign to rank again..
Hi All; I recently joined Moz and I am really starting to learn a lot here. I am still finding it difficult to figure out what to focus on the most to improve my rankings (although I do have some page 1 ranks) I have one strong competitor who has a SOLID spot in the top 5 of google for the past few years for the keyword I would like to be ranked for again. (as they have always been a competitor of mine either 1 spot above or 1 spot below). then i fell off google in January and finally made it back to page 1. But their links are thousands higher than mine. What parts of my SEO Link Building should I focus on the MOST to improve my ranking to move up a few spots? Followed links vs No Followed Links Followed Linking Root Domains vs NoFollowed Linking Root Domain Any help would so greatly be appreciated; also please explain why you would focus on that part of my campaign so I can better understand as well. Thanks again
Competitive Research | | Circa
(there are 3 images total) t4klvWZ,I9R9BsC,fbDoF3L#20 -
How on earth is this site ranking so highly?
I'm trying (& struggling) to rank for the keyword property in italy. Yet in the past 5 weeks I've seen this site -- betterpropertyitaly (dot) com -- rocket from about #30 to #2 for the keyword and am trying to figure out why. The obvious is that it's in the domain name, but that can't be the be-all-and-end-all, surely? It's a 2 yr 9 mth old site, so why the sudden spurt? I look in Open Site Explorer and the metrics look pretty weak: Domain Authority: 17 Page Authority: 29 Linking Root Domains: 9 Absolutely zero social shares. Good luck to him and all -- but I'm trying to figure out what he's doing right and I'm not. My site apart, he's beating some pretty big-hitters.
Competitive Research | | Jeepster0 -
Competitor Traffic
Is there any way to know what a competitors traffic is? My website seems to be continuously falling despite attempts to fix and just curious if it's us or an industry issue? Thanks in advance
Competitive Research | | Professor0 -
Use - or not for domain names
Hi there what is the best type of domain name if i have a keyword im targetting. Lets use 'very cool' as an example: www.verycool.com www.verycool.co.uk www.very-cool.com www.very-cool.co.uk I am led to believe the .co.uk would be better in a UK index. I also got told - count as a space, therefore the best one above for Google UK is www.very-cool.co.uk ?
Competitive Research | | pauledwards0 -
Best way to check a sites traffic that you dont own. (Canadian Site)
We are looking for a way to get the estimated traffic for some sites in our niche. Usually we use compete.com or spyfu, but they only track traffic in the US. Does anyone know a way we can get traffic estimates in Canada? Thanks in advance.
Competitive Research | | ClaytonKendall0 -
Best place to view referral traffic on a third party site?
What is the best site / tool to use to view referral traffic on a third party site?
Competitive Research | | nicole.healthline0