Competitor Traffic
-
Is there any way to know what a competitors traffic is? My website seems to be continuously falling despite attempts to fix and just curious if it's us or an industry issue?
Thanks in advance
-
Maybe the keywords bringing you traffic aren't what you expected? It seems that you might have some alternate keywords that are helping you out-perform your competitor. Also, keep in mind you are only looking at one month. Watch it for a couple of months to see if things flip flop.
I say this because one site I do SEO for is a very tight niche business, with a lot of competition. One thing I learned from SEMRush and Google Analytics was that the industry term that everyone was (and still is) targeting online, is not what customers tend to call the product. I started going after these alternate terms, and the results are pretty astonishing.
It sounds like perhaps you have a better assortment of effective keywords ranking in the top 20 of Google. But again, it's only one month and it's estimated. That's why I would suggest watching for several months to see if the trend stays the same.
-
We don't do PPC, tried it before & no ROI
Pretty sure competitor doesn't either - Have yet to see them in that position
-
William, the SE traffic includes both SEO and PPC. Do you and the competition both do Paid Search ?
-
Wow! That seems to confuse me even more! My site says SE Traffic 42, competitor site SE Traffic 34.
This competitor has kicked me out of top slots within the last two years. They currently take up the top 3 listings on most of our desired keywords. So, this should mean that they rank better than us therefore more traffic than us?
-
You're welcome William. Cool on the Canada thing. I didn't know SEMRush could do that. SE Traffic is the number of visitors coming to the site from keywords ranking in the top 20 of Google's SERPs (per month). SEMRush updates once a month. You can view when the latest update took place down in the lower right hand corner of the site footer. It looks like their last update was September 3rd. Hope that helps!
Dana
-
Great! Thanks! The semrush seems helpful because I am in Canada and I can switch within Canada & the USA.
Now, I am such a newbie I'm not sure I understand all the info it's giving me: SE Traffic is 34.
What does this 34 represent?
-
Although it's not real time, you might find SEMRush helpful. There is a free and a paid level. The paid version allows you to see even more about competitors and what their approximate SE traffic is. Also try Quantcast. Again, not 100% accurate, but you should be able to determine if there's an industry trend happening. Hope that helps!
Dana
-
You can do a comparative analysis using tools like www.semrush.com
I hope that helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Semrush.com Traffic Cost - What exactly does it mean?
Hi there mozzers..Been struggling with what seems as a simple question:
Competitive Research | | artdivision
Whilst using semrush to estimate competitors spend on Paid PPC it seems that the numbers they provide are way off from what reality is. For example, i have a client who spend approx £2,000 per month on Google PPC (so i know exactly the figure) however, the SEMRUSH indicates a monthly spend of $41 (yes USD). I7StmZG0 -
Building a high-traffic website in a jobs-related domain
Hi, We are currently planning upon starting a website that’s targeted towards people looking for government jobs in India. Here are the primary / base keywords that we are targeting: Sarkari Naukri Government Jobs / Govt Jobs Latest Government jobs Banking Jobs Bank jobs Railway jobs Employment News IBPS SSC We’re confused that how should we go about ranking on top for these / long tail keywords around it? Because, we think that this is not a domain where you can write long and information-oriented posts (1400-1500 words) to crack SEO. People come to websites under this domain to look for latest jobs and that might or might not be around the high-traffic keywords mentioned above. Secondly, it might not be possible to write a lot of long & information-oriented content around these newer job posts. How do we go about building a high-traffic website in this domain? Thanks...
Competitive Research | | Shalin.TJ0 -
How to combat competitor buying who is buying links and winning.
I have a competitor who is buying links in the Featured Advertiser Links section of Washington Post online. His backlink profile is a very low # of referring domains. (38ish) with a good bit being repeats of Wahington Post. My question, is their strategy within Google guidelines, and what can I do to combat it? Thanks.
Competitive Research | | bozzie3110 -
Competitor reporting
We are in the process of creating customer profiles, conducting in-depth keyword/competitor research, fleshing out a content strategy, addressing old content, meta data etc, and researching sites (particular industry news sites) relevant to our industry who could be sources of authoritative backlinks. Once we receive approval from the powers that be, we'll start putting our strategy in motion. However, we are looking at SEO efforts as a long-term plan the entire organization understands is necessary. If our strategy is sound, I would think we'll start seeing results and some competitors will begin to take notice (and action.) So here is my question: How easy is it for a competitor to "report" a small/medium size business as breaking Google's rules i.e. could a competitor claim we are scraping their content (or content off of any site for that matter) and anonymously email Google? I think the answer to that question is "yes." How closely would Google look into the claim? We have zero plans on doing anything shady or underhanded but I was wondering if it is a simple process for a competitor to impact our efforts this way? Thanks for any insight.
Competitive Research | | SEOSponge0 -
Is there a SEO Moz Competitor Analasys tool that will show me how many Vistors their site receives?
I'm trying to find out how much traffic a competitor gets. Is there an SEOmoz tool for this?
Competitive Research | | starkSEO0 -
Much better authority and content than some competitors, why do they appear first?
On august we have lost the top positions for some keywords. Our website authority is 62 (google page rank 5), and some quite small competitors appear first now (some of them have authority 22, google page rank 3!). Our only big change was the DNS server, from godaddy to dnsimple.com, which seems to be some milisseconds slower. Every other metric is in our favor: from on-page repports to site speed. Sometimes by a factor of 3 or 4. What can be happening? We have also realized that, in private browsing, rankings will change a little bit in different cities, even if they are quite close to each other.
Competitive Research | | PauloSilveira0 -
Tracking competitors in search engines
Hi Mozzers, I'm using Advanced Web Rankings (AWR) to track my site and a number of competitors in Google - seeing how rankings and brand visibility change from week to week. I didn't set this up from scratch and I'm worrying with all of the recent algorithm changes that I might well be tracking the wrong competitors. Is there a tool or methodology I can use to find the biggest players in the market? I'm in the travel market so there's lots of choice and I track the large sites but want to be sure I'm aware of smaller/mid-sized sites gaining visibility without me tracking them via a platform like AWR. Many thanks!
Competitive Research | | panini0 -
How to track competitor who uses another website on the url?
Hi everyone, The thing is pretty simple: I have a competitor who uses a different format of url, very similar to this: www.example.com - but he started to use a thing like this: example.mtv.com The problem is that every analysis that I make tell me something about mtv.com instead of the site I want. The url is redirected. Sorry about my english, but I think it is very clear. I want to know how to track something like this, because even in competitor analysis I'm getting info about the big site, and not the one I need. Thank you very much.
Competitive Research | | bluehelmet0