Page missing meta description some times a good thing?
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Just courious to why http://moz.com/learn/seo does not appear to have the meta tag:
name="description" content="">
Is this purposely done this way for some reason? Or has it become less important?
Just curious.
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That's probally the only answer I could think of. Thanks.
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I generally leave all meta descriptions blank. Once a month I pull down our webmaster tools ranking and clickthru data, and figure out what the average clickthru is on our keywords. When a keyword is under performing on clickthrus, I will go to the ranking page, and make adjustments to the meta information.
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With meta descriptions, if often dealer's choice. If you don't provide a meta description, Google's search snippet will pull the relevant text from your page that matches the user's query, which sometimes may help click-through rate.
On the other hand, a well crafted meta description can also help attract the right kind of clicks.
In this case, however, I fear it was just plain oversight. We update this page a lot, and I believe the meta description simply got lost in one of the many development cycles. So thanks for the heads up!
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Yes, Google recommends to leave the meta-descriptions empty rather than have non-unique meta-descriptions.
http://www.seroundtable.com/google-meta-descriptions-17695.html
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