Competitor Analysis (help!)
-
Hey everyone,
I'm working on keyword research, and am at the point of going through my list and doing some competitive analysis to figure out which phrases are viable as far as competition goes.
What methods are you currently using?
As of now, we've been manually searching the phrase in Google, and using the Moz toolbar to check the metrics, backlinks, domain authority etc.
I remember before the Adwords integration with Moz was removed, there was a more efficient way to do this using the keyword difficulty tool.
Any guidance/suggestions would be greatly appreciated.
Thanks!
-
Thanks for the response Mark!
I'll check it out and see if it's still a working solution, definitely looks promising.
-
Other tools to do this also, but they aren't cheap, like SEM Rush, Searchmetrics, etc.
Tom Anthony had written a great blog post here on Moz a while back with a Google doc for doing this, but I'm not sure it's working anymore - you can check here
-
I still use SpyFu (along with Google trends). Not always extremely accurate, but is in helpful in looking at historic data (ad copy, seasonality & etc.)
-
Thanks Vizergy, are you doing all that manually via Google yourself as well then?
-
The only tool I know of that does this for you is BrightEdge. Otherwise doing it manually is probably the best way to go. If there are other tools out there that do this I have no doubt someone here will know of it.
-
That's a good idea for the research phase for sure, but i'm just trying to figure out the most effective/efficient way of breaking down the SERP competition for my selected phrases at this point.
Thanks for the response!
-
Call me crazy but I still find myself using Google Trends to compare different iterations of like phrases. It also gives related search suggestions...
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Mobile Rankings for me and competitors disappear in Moz but still ranking.
Hi, I'm trying to create an SEO report for my client however their mobile rankings have completely disappeared for Google Mobile rankings. Competitors rankings have disappeared as well. Could this be a Moz configuration issue?
Moz Pro | | baddjuju0 -
Competitor outranking us despite all SEO metrics in our favour
Hi, We are trying to outrank a competitor of ours on Google for around 100 terms that we are both clearly targetting. Our competitor currently 'wins' in the SERPS around 70% of the time, often ranking in the top 3 positions. The problem is, we are absolutely convinced that all onsite and offsite SEO metrics we are monitoring would suggest that our content should almost always place higher than theirs. Here is what I know: All pages on both websites are rated 'A' by the Moz on-page-grader tool for the phrases we are targetting, with virtually no tech issues to be addressed on either site Our domain authority is 10 points higher than theirs Neither of us have external links to the relevant pages on our sites (although we are working on some for ours) Our Page Authority is considerably higher on average - often by 10 points or more We have considerably more linking route domains, from better sites. Also many more total external links The HTML title and H1 headings of our pages contain the target phrases at the beginning - our competitors are the same. Although they often ONLY include the target phrases in their title, wheras in our title they might only take up 1/3 of the total characters We have images optimised for the target phrases on our pages. As do they. We use the target phrases roughly the same number of times in our copy text, as do they I have totally run out of ideas now for further optimising our site/pages to consistently rank better for these target phrases, although maybe these are a couple of factors that could be having an impact on the rankings: The structure of their website is perhaps optimised more for these target phrases - our site is much bigger, so perhaps our 100 pages are given less relevance on our site than their 100 pages? - but surely our stronger page authority would suggest otherwise? Perhaps Google is using page engagement statistics to determine that their site is 'betteer' than ours in terms of user appeal and engagment? Can anyone think of something that I might have missed? Is there another major ranking factor I have perhaps neglected in my research? I know link building strategies are a good way to approach this in the long run, but we are currently just concerned about why we are not already ranking better when clearly they are not undertaking any link building strategies of their own. Any help or pointers here would be enormously appreciated. Thanks Lou
Moz Pro | | OBG0 -
Need Help with www and non-www redirect
Hi everyone, I've been looking around the forum and found some similar topics but none of them have solved my problem. Anyway, I'm new to SEO and found that when I use Open Site Explorer for the www version of my site I see the links directed to my page, but none of my twitter stats show up. When I do the same for my non-www version. I see my twitter stats, but no links. Facebook seems unchanged. Also, the Page Authority is much higher for the www (I assume because of the links) It is my understanding that it doesn't matter which version of the domain is used, I just need to pick one and stick with it (on Google Webmaster Tools, etc.). And that I also need to do a 301 redirect for the version that I'm not using. The issue now is that I have a 301 redirect, and when I type in my url in any version (http, https, www, non-www) it all redirects in the browser without issue. So i know users are getting to the right page, but the Open Site Explorer still sees them as 2 different sites. My concern is that if Open Site Explorer sees it this way then Google may see it this way as well and I could be missing out on potential rankings. I'm currently doing the redirect in the .htaccess file. The redirect looks like this: RewriteEngine On
Moz Pro | | opstart
RewriteCond %{SERVER_PORT} 80
RewriteRule ^(.*)$ https://mydomain.com/$1 [R=301,L] Any Ideas on what I need to do to properly 301 redirect the site so that my preferred version can get credited with the links,twitter, and Page Authority stats? Also, I'm using wordpress and it has the URL set to the non-www version of the site. However, I think I would like to change this to the www version because most of the links are directing to www, and I also think people are more familiar with that format. Anyway, sorry for the long post. Any help would be greatly appreciated. Thanks.0 -
Why do the competitive link analysis numbers not match the domain analysis?
There is only one area that our competitor out ranks us and that is in the total links on the root domain. But when i go to competitive link analysis we have more links then they do. Any ideas?
Moz Pro | | d_friess0 -
So noob while adding competitors, why i can't add sub-directory or specific url?
I try to add my competitors but failed, but there is only sub domain we can add to competitors, so how can i add a sub-directory or specific url to my competitors?
Moz Pro | | lfproseo0 -
Why Historical Domain Analysis is not updated for almost 2 months?
This is one of the most important areas of SeoMoz to see if you are making any progress or not. Unfortunately it is not updated since 2/28/12 and today is 4/18/12. What's happenning?
Moz Pro | | Pol3600 -
Help with SEOmoz API
Hi guys, I'm trying to make API requests from my webserver via PHP. I'd like to retrieve data from the SEOmoz URL Metrics API. Unfortunately I always get the error response "unauthorized" even when I copy and paste the Sample Valid API Signature generated by your system into the browser. Is Signed Authentication not longer supported? I even tried the sample PHP Code SignedAuth.php but there's the same problem, too. If signed authentication is not longer available, do you have a code example for the basic http authorization? Thanks, Brandon
Moz Pro | | thegreatpursuit1