Francise Space: How to handle Duplicate Content?
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We have a client - http://www.certapro.com/ with 330+ individual franchises. The individual franchisees all share the same content. If you perform a series of search by zipcode, you'll see the different regions all share the same copy blocks.
How would you handle this situation? New content for all 330+? Canonicalize them to a single source? Keep in mind we need to scale and would have to work with the local partners who may not be web savvy.
Also thinking about iframing the same content as an alternative.
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agreed, so you can fix this by simply making the content on your site unique and now your previous content is the one that the current and future franchises should be using.
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The way I have suggested it in the past to my clients was a way that I saw another company do it. What they did was have custom content on their main franchiser site. Then they supplied different copy for the franchisers that they could use on their sites. They were also pretty strict in the area of enforcement, like if a franchiser was caught using hteir copy they would make them remove it and use the other copy.
This whole process could be extended into a service where they provide custom content for an extra cost or even included in their agreement as well.
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