How is it possible to create unique content (never blogged or discussed before) content on common topics? Is it practically possible?
-
It is a common advise by all seo experts to write unique and useful content in the articles or blog posts. How is it possible to find unique topics when thousands of small business owners blog on similar business?
Is it really possible? Any advise on this.
-
If you use your own style/company personality and address your individual market then you can boost engagement. You can also try vlogging (video blogging) or even podcasts (audio). Hope this helps
-
What questions do your customers or potential leads have? Answer these questions. They're obviously not already finding the content, and it's content that they want.
-
Lesley is absolutely correct. Writing a unique copy or even thousands of unique variations of a single article is very much possible. The best examples are article directories that contain thousands if not lakhs of unique articles on a same topic. Writing unique copy does not always mean to re-invent the wheel but can also be rewriting it while retaining the meaning or essence of the article, including some phrases or sentences unique to the author's writing style or something of that sort.
The key here is to make your copy different from millions of others that are already written and in the search engines' indices. It is also highly important to come up with such a variation that really adds value to your website and the Internet on the whole. Your web copy should justify its presence in the search engines by providing real value to the visitors. If you can do this, chances of your copy out-ranking the competition become high (of course can depend on ton of other ranking factors) as such content will be a natural link magnet and within no time, it would gain lot of SEO goodies.
Being a very strong advocate of unique and quality content my self, I give clear instructions to my content team while pointing them to few sample articles that are already there on the Internet.
Best regards,
Devanur Rafi.
-
It is totally possible with just about every topic. Write interesting articles that people want to read, it does not matter if someone else has written an article on it, make it your own article. Put your own spin on it. It is kind of like vampire stories, people keep writing them with new spins on them.
It really does not matter if the topic has been covered before, what you are wanting is original content. Don't copy other articles, get ideas from them, but use your own wording. I am sure there are thousands of articles about places to visit in Seattle, but maybe your article has places mixed together that are not found in just one other article.
Sometimes it can be difficult, but every topic can be written about, you just have to find a focus of what you are wanting to write about.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
After Maccabees should I consolidate some of my content?
I'm a local dentist and have a very successful 'veneers price' blog page. People really want to know the cost of veneers and it gets hundreds of visits a day locally and nationally. I also have a main Veneers services page talking about how you get veneers and what they are etc. This gets lots of local visitors but less nationally. I have recently tried to replicate it's success with 'dental implants price', 'tooth whitening price' and others but they've just bombed. I replicated the style and the blogs are similar in structure, same links etc - but obviously totally unique content and topics. The price articles get no search and it's seemed to hurt the main services pages too. They are all linked to one another in a systematic and helpful-to-the-user hierarchy and structure. Maccabees doesn't seem to have made any difference to the veneers traffic but should I consolidate the other price articles into their respective main pages or leave it and see what happens. They have been at less than position 20 for months now. Whereas if you type in Veneers Cost UK, you'll probably see us in the featured snippet and position one or two. How do I know whether google regards the price of something to be a different topic from that thing and worthy of it's own page? Do they just want everything all on one massive page? That seems a bit clumsy to me. Thanks! 🙂
Local SEO | | Smileworks_Liverpool0 -
Is dynamic keyword insertion a viable local SEO tactic/strategy for your content?
Hi mozzers, I have a meeting tomorrow with the dev team to discuss about dynamic keyword insertion implementation on a new site. This site currently holds 40 geo specific microsites with several service pages each carrying unique content. These pages(about 400 pages) are seen by VP of marketing as hard to maintain and inconvenient when wanting to change content across these pages. The VP is looking to automate content as much as possible without hurting our local SEO efforts. The dev team will be asking me if dynamic keyword insertion could a viable strategy for these 40 locations without harming local SEO. Currently we have a robust local SEO strategy in place and wouldn't want to change it unless dynamic keyword insertion is a viable option and won't hurt all the seo efforts that are in place? If this is not a viable solution, any recommendations on any other solutions we could use to satisfy the VP? If you have used DKI for your local SEO efforts, please share your thoughts and results that you have seen. Any real case scenario data/knowledge would be really helpful. Thank you!
Local SEO | | Ideas-Money-Art0 -
Best Practice For Multisite Targeting Different States With Same Content
I am auditing a Joomla website that uses the MightySites component to create multiple versions of the same site for different state/province areas. For example, the site structure looks something like: example.com/fl/
Local SEO | | MatShepSEO
example.com/mn/
example.com/ny/
example.com/wa/ etc. Each of the state home pages are largely identical and much of the content within each state sub-folder is a copy of the original content on the main example.com site, with minor changes here and there. The client is a national organization and needs to keep this structure to allow each state to be able to edit and change their own content, though as far as I can see content doesn't actually vary much. What's best practice here in reducing duplicate content issues? We can't use hreflang as it is all within one country (although it does also provide two different language versions of content, for which I will use hreflang.) Should we just canonical everything back to the corresponding pages on the example.com site? Any thoughts or recommendations much appreciated.0 -
SEO and IP based content
Hello, We are building a guide/directory that will service multiple cities across Canada. Currently, our home page will detect your IP, and display local content on the home page. Although we feel this is incredibly useful to the end user, we are worried about how search engines will interpret our home page. In addition to our home page, should we have landing pages for each city that we are in? and should we follow site structure like this? www.thesite.com/vancouver So if a user from Vancouver goes to our home page, they will see Vancouver related content, but how would a search engine see the home page? We would like to know the best approach to placing well for searches in different Canadian cities. Most of our searches will be city specific: Calgary widgets, Vancouver widgets, etc. Thanks
Local SEO | | ebk0 -
How to optimize local practices in a hospital group
We are redoing a hospital site, and one of the goals is to increase traffic for the various practices associated with the hospital. Which brings up an interesting dilemma -- how to optimize these practices with respect to local SEO. Currently, the sites are listed as in a directory, one after the other, with multiple addresses. Would it be best to create individual pages to each one? Should these then link to the practice's website, if applicable? Any other insights would be appreciated.
Local SEO | | SecondSEOMOZAcct0 -
Creating an internal link network of clients
I am working with 9 different clients/websites. The websites can be grouped into 2-3 categories, for example, 3 of the websites are related to "Tattoos", another 3 are related to "Local contracting services" Would it be beneficial to create a "Sponsors" page for every website where I write a mini-article of each client and link to them? In other words, every website will have a backlink from the other 8. I already spoke to every client and they are willing to do this, as long as the link to the "Sponsors" page is only accessible in the footer nav. I can't see this hurting the rankings of the sites, but I am not sure if it's better to only include the websites that are categorized the same, or I should include every website.
Local SEO | | brfieger0 -
How Do We Satisfy Similar Content Needs For 3 States Without Sounding... Umm... Silly.
Hi Gang, Background: We're a multi-state personal injury law firm with offices in IN, MI, and NM. Michigan and New Mexico used to have their own individual subdomain under 2keller.com, but we recently combined them so that all of our locations were represented in one mega-site. Problem: Our practice areas include the usual array of plaintiff's law categories, e.g., Car Accidents, Defective Drugs, Motorcycle Accidents, etc. We want to write honest, useful content for each practice area in each state, but it becomes a bit challenging not to duplicate some of these pages. In many instances there are minor differences between the states with regard to things like what we can offer clients, what a client's rights are, how a client is compensated, etc. Even individual state laws are also very similar in most cases. Question: Any ideas how we can avoid sounding duplicitous? Or does anyone have a suggestion about an effective way we might go about tackling the three states in a manner different from the one we have chosen? Or does it matter? Any input would be appreciated! Wayne
Local SEO | | Wayne760 -
Does this tactic fall into the Local SEO best practice?
Hi Mozzers, I have a client who serves the entire San Francisco bay area but has only one physical location. He asked me if he should get different addresses by renting out offices in different cities so he could use that for a better localization of his business. Thanks for letting me know!
Local SEO | | Ideas-Money-Art0