Geo content and where Googlebot crawls from.
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Does anyone have experience with geo-specific content on their homepage and how the location of the Googlebot impacts rank and/or traffic?
I ask because looking in Search Console today, I noticed the thumbnail image of our site is different than usual and it was pulling in a specific geo-location and wondered if there is any value/concern on how Google sees our site from different locations and if it could impact SERP's.
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Google is location-agnostic, though will act like it cares about location depending on the location of the search. If it pulled the wrong thumbnail for you, it got there via a link (internal or external) and felt that is an appropriate result. What you do now depends on your goal (change the thumbnail for example).
It's good that you appear with a geo-targeted piece of content. This means you're responding to local searches. Google will show different SERP results for every person and location, so there isn't much value/concern over how they see your site. They see it from "all" locations.
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