My home page has an "A" rank in Moz and not ranking in Google.

[FredRoven]

My home page recently dropped from page one in Google to not being ranked for my top keyword.  The page has an "A" ranking in MOZ for the keyword.  Is there a way to find out the cause.  I did have what looked like a duplicate page for a while 3 months ago when a domain was forwarding to my home page incorrectly.  Appeared with second domain name instead of primary.  Our business has been 95% through internet leads so quite an issue. Is there anyway to find out what is going on.

[KarlBantleman]

Hi Fred,

Sorry to hear about your problems, you're not the first and certainly won't be the last. In my opinion, your backlinks are looking quite spammy. When I look at your profile using Open Site Explorer there are quite a few directories in there and press release websites, both of which have been hit recently, devaluing the links from them.

It does sound like you've been hit with a algorithm penalty (because Google will tell you about any manual penalties in Webmaster Tools). Your anchor text isn't too bad as you've got the brand in almost all of them the websites that you have links on have very little authority and won't be helping you to rank at all. You need a content strategy implementing and to find some bloggers/website with real connections to talk to, that way you will get some brand exposure, put your service in front of real people who may actually use Martha's and in turn, help you rank better.

[FredRoven]

Do you know of services other than MOZ that could help determine cause.  Fairly new copy and one MOZ report  said not enough keyword.

[jesse-landry]

"Over exposure of PPC" is not a thing.. Google will never penalize you for spending too much

So that's not your problem. You have a lot of bots disallowed in your robots but I don't see google bot out.. Ahrefs is out but they're still reporting you have the vast majority of anchor text phrases being the exact term you're looking to rank for... That's dangerous, and just the type of thing the Penguin algorithm looks for. I'd work on a wider array of branded anchor phrases and less keyword-rich like that one.

You might just be in tough competition also. But since you so suddenly disappeared something tells me there's more to the story.

If it were me, I'd start picking away at that anchor phrase issue but focus on getting some content created. Put a blog on your domain and start coming up with awesome articles and insight... Something people will find interesting and want to share.

Sorry my advice is non-specific.. Full-disclosure I'm totally distracted by the World Cup Final at the moment

[FredRoven]

Right now I am doing all SEO myself.  Most of our backlinks are through online display ads.  My web host has advised that over exposure of Goolge PPC night be the problem because it does not record as a backlink.

[FredRoven]

The domain is www.mvbuyeragents.com.  The keyword in question is "Martha's Vineyard Real Estate".  There are no crawl errors in Webmaster Tools.  Site map about 95% indexed.  Other keywords and other pages are ranking pretty well.  In the early days of Google there were some problems with titles that include an apostrophe but seems to have passed.  For several months Google was seeing marthasvineyardluxuryhomes.com as having all duplicate content.  That has been resolved.  I attempted to correct some duplication with a canonical but does not seem to be any support to see if done correctly or not.  Submitted site map.  No errors found.

Thank you for any help.

[jesse-landry]

Yes we'd really need to see the site to give you a good idea of the issues but it does sound like a penalty of some sort. If you were on page 1 and then dropped off the face of the Google there's a good chance you were hit.

As Keri said, check webmaster tools for notices. Also share with us your link building strategy. Do you handle it yourself? Do you sub your SEO out?

Most of all the domain will help.

[KeriMorgret]

If you're able to share your site with us, that can make things a lot easier. Have you check in Google Webmaster Tools for any notices about your site, whether a penalty, or notice that certain pages aren't able to be crawled? Have there been any code changes lately? Any server unavailability? Are other pages still ranking? Could there be an incorrect canonical on the page in question?