Does linking older posts help?
-
Asking a blogger to add an anchor text into their old post that relates to my niche. does that help with backlinks?
does the quality of backlinks determine by how new the post is or the page rank determines all?
for example
a new post with lesser page rank vs a old post with higher page rank
which one is better to put your link on?
-
I have direct experience with this.
It looks to be pretty useless to contact the authors of old posts and ask them to insert links to your site, with anchor text or without. This was a very very popular link development tactic three of four years ago. It was pretty easy to scale and it was effective.
For Google, negative the positive effects of this tactic was likely quite easy:
- Cached versions of a page contain no external link to www.yoursite.com
- Page exists for extended period, gains PageRank
- Link suddenly appears on page to www.yoursite.com, often with optimised anchor text
- If you're being really obvious about it, you've paid for this link and set a time period of one year for the link to be up. All of a sudden after a year (or a set period), the link disappears, and www.yoursite.com seems to have a lot of links that disappear from older posts after one year. This is so blindingly obvious and easy enough for amateurs to spot: it's unfeasible that Google can't spot this too.
A natural link is going to appear in a new blog post, not an old one. How many times have you gone back and edited an old post to include a new link? I can think of once or twice in my history online where I have done that with the legitimate intention of adding a good resource to the article. I am not adding links to insurance websites, jewellers, etc.
A new post may or may not acquire authority, but if you are trying to place links based on authority, look at the website the new post will go up on. Do its posts regularly receive a good number of links, decent traffic, social media attention, etc.?
This tactic of placing links on old blog posts was effective in the past, but I would be confident saying that its effectiveness en masse disappeared some time around 2010.
-
If all else is equal then the older page with the higher page rank. But it's hardly ever the case.
The older page might have a better page rank/authority etc but if its not getting any traffic at all then it might be a waste. The blogger might have expanded his readership and you might have a better chance of getting actual traffic to your site from that post.
Also the new post might get more links and acquire more authority.
The opinions may vary on the correct thing to do, but in general I only go for a link from an old page if its getting decent traffic via search engines.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
On Page #2 of Bing But Nowhere on Google. Please Help !
Hi, community. I have a problem with the ranking of my blog and I hope anyone could help me to solve this problem. I have been trying to rank my blog post for a keyword for almost 6 months but still getting no success. My URL is: this blog post
White Hat / Black Hat SEO | | Airsionquin
Target keyword: best laptops for college The interesting fact is that the post has been on page #2 of BING but nowhere on google. It was on page #3 of google for about one month, but it's been 1-2 weeks gone(not ranked anymore but it's still well indexed). The post has been replaced by another post of my blog(let's say post A) which doesn't have any link. The Post A is ranking on page #4 right now.
The weird thing is my post which ranks for this keyword frequently changes. One day the Post A was on page#4 then after a few days it changed to the post B. Yesterday I searched on google for a keyword "number one on bing but nowhere on google" and then I
come across to read this article on MOZ community and one of the people here said that it was over optimization issue. I think my post has been suffering for an over optimization penalty algorithm. Just for your information, I have been building backlinks to this URL for the last 5 months(it's 1+ year old). It has backlinks only about 1,5k from 200 domains(according to ahref). I have used the exact match anchor only under +/- 2%. The rest is branded, naked URL and generic anchors.
So, in this case, I thought that I haven't done any over anchor optimization.
I have checked the keyword density and I found it was "safe". One important thing I can remember before the post has gone is I add a backlink from lifehack.org(guest post) with exact match anchor.
I suspect this is really the cause because 2-3 days after doing that then the post is gone(dropped) and replaced by another post of my blog(as I've mentioned before). But it's very strange because the amount of the anchor keyword(including the long tail) is only about 10(from 200 domains) or only 5% which mean it should be safe. I'm so Sorry. It's a long story 🙂 So, What is actually happening to my post? and How to fix this problem... Please..please help me... Any hep is appreciated. By the way, Sorry for my poor english.. 🙂0 -
How to deal with link echoes of former hacked websites?
Hi all, I'd know which is the best way to deal with link echoes of former hacked websites that Webmaster tool reports. to clarify: when you download the backlink report from Webmaster tool you'll have a list of backlinks discovered, but if you follow one of those links you will see that on that page there is no link to your website. the source code is also clean, no hidden links or other dodgy technique. Since that the topic is usually miles away from my industry I have to assume at some point that site has been hacked by a spammer who placed that backlink. In this case what should I do? Ignore it, disavow the domain or what? Moreover, which is the best procedure when you have to face a site which points a lot of backlinks from only its sub-domains? For example: this dodgy spammy website : http://px949z32.com/ is apparently a desert, but when you do site:http://px949z32.com/ you'll discover 55,200 results! Would be it be enough to just disavow the root domain http://px949z32.com/?
White Hat / Black Hat SEO | | madcow78
As I don't want to wait too long before taking any action, my plan is to disavow all those domains without any mercy, although I can't find a current backlink in one of their pages. I will do this, as at the minute my concern is they will be hacked again and I have to face the same issue again and again Thanks to all, P.0 -
Why should I reach out to webmasters before disavowing links?
Almost all the blogs, and Google themselves, tell us to reach out to webmasters and request the offending links be removed before using Google's Disavow tool. None of the blogs, nor Google, suggest why you "must" do this, it's time consuming and many webmasters don't care and don't act. Why is this a "required" thing to do?
White Hat / Black Hat SEO | | RealSelf0 -
Link Building / Link Removal
Hey, I'm in the process of learning SEO, or attempting to, for my company and am chipping away at the process ever so slowly! How can I tell if a site that links to my company's site, www.1099pro.com, has a negative effect on my page/domain authority? Also, if a page doesn't show up in the search rankings at all for it's keywords when it really should (i.e it has the exact keywords and page/domain authority far surpasses even the top results) how can I tell if Google has removed the page from its listing and why? Thanks SEO Gurus
White Hat / Black Hat SEO | | Stew2220 -
Is it ok to ask for a non reciprocal link
hey guys, got mini discussion question. With rapgenius.com getting penalized today, it raises some questions about linking. What they did is definitely not ok. A link scheme involving their own affiliate network is against Google guidelines for sure. So is it ok to ask for a non reciprocal link if there is no incentive involved and no money changes hands? ie. Someone writes an article related to your article topic, or they reference you without a link. Then uou email the webmaster requesting a link... They add it. Is this against the guidelines?
White Hat / Black Hat SEO | | Anti-Alex0 -
Spam linking site how to report
I have a spam linking site that is generation thousans of links to my site. Even if i have a good link background, this is the only spammy i have, each week number of links comings from it increases by 500 , i know have 3000 links for that site and 1800 for other sites, but that one keeps growing What should i do, i dont want that link it is imposible to remove as webmaster does not respond
White Hat / Black Hat SEO | | maestrosonrisas0 -
What is the best link delete service?
Does anyone know what is the best link delete service? I have heard of removem and linkdelete Which one do you think it best? Is there something better out there? Thank you.
White Hat / Black Hat SEO | | shopwood0 -
Is OSE data reliable and removal of malicious inbound links?
I ran a report on my site (www.rentscouter.com) using OSE and it is reporting some very strange inbound links like: anchor text = Megan http://www.newswire.ca/en/releases/mmnr/smr/Paul_Henderson_Interview_Full_Clip_REVISED.f4v?m=pc&a=bookmarkList.view&target_user_id=1&search_type=tag&keyword=蒲田・大森・羽田周辺 http://www.newswire.ca/en/releases/mmnr/smr/Paul_Henderson_Interview_Full_Clip_REVISED.f4v?m=pc&a=bookmarkList.view&target_user_id=1&search_type=tag&keyword=熱闘!甲子園%2F高校野球ゲーム http://www.hawkeyesports.com/photos/schools/stan/sport/m-baskbl/04-05action/Thumbs.db?pages10=10&size=9?pk=1 anchor text = Alexa's Mom http://www.lg.com/it/products/documents/LE8800.epk?action=view&pageId=214&start=69164 http://www.michigan.gov/documents/techtalk/SEM-0601_191695_7.dot?blogname=mahdid&sub=5&tpl=0 anchor text = http://fansofdavid.com/wp-content/uploads/2011/03/4v5sh3k1.htm?seccion=busqarag_s&busq=Huesos&?seccion=basearag_c&id=3&?seccion=busqarag_s&busq=Huesos&?seccion=basearag_c&id=3&_pagi_pg=596 However, none of these seem to show up in my Google Webmaster account. And generally when I go to some of these links I can't find any reference to my site - is the OSE data bad or are these really shady links someone is building to knock down my site? What is showing up in GWT are a bunch of growing crappy links that redirect to some advertising site - does anyone know of a way to get these removed by Google as I doubt I'm going have any luck trying to contact the owner(s) of these sites: | http://harleydavidsonjacket.org/article/252213-best_penis_enlargement_methods.htm |
White Hat / Black Hat SEO | | BoulderJoe
| http://harleydavidsonjacket.org/article/252426-plumbers_and_gasfitters_needed_urgently.htm |
| http://harleydavidsonjacket.org/article/252451-the_importance_of_plumbers_and_more.htm |
| http://harleydavidsonjacket.org/article/253039-football_betting_systems_can_they_be_profitable.htm |
| http://harleydavidsonjacket.org/article/253131-my_teen_wants_to_know_how_sex_was_and_is_for_me_what_do_i_say.htm |
| http://harleydavidsonjacket.org/article/254364-why_marriage_counseling_is_good_for_you.htm |
| http://harleydavidsonjacket.org/article/254449-herpes_dating_service_what_is_it.htm | Yes, I know Google will theoretically and maybe eventually "ignore" such links, but that will be on Google time 4 weeks or 4 years - who knows. Plus, with a younger site with a thinner link profile - anything like the links above can't be helping me...... I'm trying to figure out why my site keeps bouncing between #5 and #255 for specific keywords and determining if I have a google penalty which is being discussed in this thread: http://www.seomoz.org/q/help-with-diagnosing-google-penalty0