Should we de-index pages that not receiving any traffic?
-
We had a 10 pages website that was doing great with very competitive keywords, ( Vancouver Landscaping, Surrey Landscaping, etc) than we added 90 more pages to the website in order to target long tail keywords. Our traffic grew a little bit, but we lost all high competitive keywords, instead we got more traffic for our long tails like ( Yard clean up Burnaby). Is it a common rule in SEO?
If yes, should we de index or even delete "long tail" pages that not receiving any traffic? Would it give us bigger chance to get our high competitive keywords back?
We are looking for a SEO strategist that can help us, so suggestions and audits would be greatly appreciated and could lead to business with us.
website- www(dot)beaverlandscape(dot)com
Thank you!
-
Hi Vadim,
My initial response/question would be: If you are willing to consider de-indexing those pages, why not just remove them from the site completely?
Perhaps I am misunderstanding. Maybe this is what you are thinking of doing anyway? It is not uncommon on larger sites for a very small number of pages to be driving almost all of the traffic. Still, there may be people linking to some of those pages and that may be helping you, even if you aren't getting traffic from them. It sounds like it could be a possibility that you are cannibalizing keywords but not sure until taking a deeper dive. If you added pages targeting substantially similar keywords it could be that Google is having difficulty determining which page is more important for a given term. Consequently, neither page does as well as it could if there were only one.
Generally speaking, more pages on a site is a good thing, but only when the content is really unique and fulfills a need or want from your audience.
What did you do to promote this new content? Sometimes it takes some serious effort and coordination to get a piece of content noticed. The days of "If we build it they will come" are long gone. Maybe you just need to promote those new pages?
Just some thoughts. Cheers,
Dana
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Home page optimisation
It's not possible to add a keyword to the homepage url. Do we still add a secondary keyword along the primary one on the home page title and meta description etc. How do we make our primary keyword to dominate in this case. Thanks
On-Page Optimization | | Timberwink0 -
Landing Page Idea
I have an Insurance Agency and I'm working on new landing pages to hit our surrounding cities. my 1st question is: On my Homeowners Insurance Page, can I add a section for Area's We Insure. To look like this Area's We Insure Allen Plano Frisco McKinney Highland Park Then make each one linkable to it's City Landing Page? Is there any reason this would hurt my seo? 2nd Question: Can I have the City Pages hidden from my navigation- as I already have a huge drop down menu already. Would any of the above hurt my seo**? ** Huge Thanks in Advance!
On-Page Optimization | | MissThumann0 -
Contact pages coming up for keywords above landing pages
I have two examples of contact pages coming up over designated landing pages Keyword: Nickel Alloys for www.neonickel.com Keyword: Artificial Grass for www.artificialgrass4u.co.uk Is there anyway I can stop this happening?
On-Page Optimization | | icansee0 -
How can I reduce Too Many On-Page Links? I am looking for best method through which I can reduce by on page link.
Hello, As I have the Pro Account in SEOMOZ . I have created the campaign for my website and I have seen the warring for on page analysis for Too Many On-Page Links. As per my knowledge in past it's matter that you can put maximum 100 links per page but now is it still matter or harm if pages has Too Many On-Page Links? And if yest then please let me know the best method to reduce my On-Page Links with out doing any major changes in website
On-Page Optimization | | jemindesai0 -
Should I autogenerate 25k pages?
My main product is database conversion software. As we support tons of databases, it's pretty easy to generate thousands of pages simply by creating a template and changing source/target database name, some information on how to connect etc. Of course, getting links to that many autogenerated pages is close to impossible. So, not wanting to endanger my main site (http://www.spectralcore.com) I created a separate site (minisite) for this product alone (http://www.fullconvert.com). In two months this new site is live, it got to the point of having over 1k visitors per month. That's for a site with no inbound links or history. Now, my question is - should I create equivalent thing on my main site, with different template to avoid duplicate content - and leverage history and authority - or Google can get me penalized for this practice. I don't think 25k generated pages are a bad thing, they simply provide for tons of highly targeted landing pages. Am I wrong?
On-Page Optimization | | metadata0 -
Ranking for specific pages
HI, Lets say my website is abc.com and my targeted keyword is abc for index page. Internal pages, like abc.com/apple.htm, abc.com/banana.htm. The targeted keyword for apple.htm is fresh apples, buy apples, and for banana.htm, fresh banana, buy banana. How to define these keywords in the campaign. Please suggest. Thanks.
On-Page Optimization | | younus0 -
Third party pages
Suppose you are using a third party tool such as an affiliate program. Typically, all the files are organized under one subdirectory. In addition, you may have little or no ability to modify any of the files in terms of SEO. Would you recommend hiding the entire subdirectory with a noindex? Best,
On-Page Optimization | | ChristopherGlaeser
Christopher0 -
Pages crawled
I noticed there is a limited in the number of pages crawled on galena.org? Will this number increase over time?
On-Page Optimization | | nskislak240