How Useful is this website for Linkbuilding

[Zippy-Bungle]

I've been looking at A to Z of materials trying to determine how much time it is worth spending on building a company profile and adding additional information

http://www.azom.com/suppliers.aspx?SupplierID=2343

DA is 50+ and PA for a new listing seems to be 17 of so. My site currently has a DA of about 20. Once of my competitors seems to have put a lot of time into it

Other than a profile you can also write articles and post news. It's worth pointing out that as a whole the sector has no useful blogs and most linkbuilding is done via directory listings. And Most companies have back links from less than 20 other root domains.

Thoughts would be gratefully received

[KyleEaves]

Thanks for posting those sites. They charge a fee but hopefully worth the money if they can help with better rankings.

[NgEF]

Hi Zippy-Bungle,

Personally I think it's definitely worth it. It's great if you've found a vertical directory that lists companies in your relevant industry! When I built my site, there weren't any great backlink opportunities immediately available, so I created business profiles in the few general directories recommended in the book Rand Fishkin co-wrote 'Art of SEO'. These were BOTW, JoeAnt and Yahoo's Directory. I pretty much saw the effect these links had in about a month or so, bringing up my brand-new site up to the first page for bunch of semi-competitive keywords.

Because my site is an online marketplace, I couldn't find any good vertical directories. If your business has a relevant vertical directory like azom.com, go for it! Besides the backlink, they could also bring you organic leads too!

Hope this helps!

[WilliamKammer]

The directory appears to be in good standing with Google. Decent PR, lots of indexed pages, etc. You're safe creating a profile here, and if you're noticing competitors use it who are performing better than you in this space, it seems like it's something that's worth spending some time on.